Salon Marketing – Salon Owners Collective

The 5 Ways Your Salon Manager Becomes Irreplaceable

Larissa Macleman — Mon, 01 Dec 2025 06:00:00 +0000

A truly irreplaceable salon manager doesn’t just “run the floor.”
They amplify you.
They protect your energy.
They drive results, steer culture, and keep the salon moving forward – even when you’re nowhere in sight.

If you’re ready for a manager who actually frees you from the daily grind- Joel will show you exactly what to look for, what to develop, and what must change.

3 Reasons to Listen:

You’ll unlock the real reason some managers thrive – and others flatline
You’ll get clarity on 5 ways a manager can transform from helpful → to invaluable
Learn the one mindset shift that instantly elevates a manager’s performance

So the real question is: Are these traits alive in your salon… or missing?

Hit play and find out.

Want a complete Manager strategy designed for your salon? Click here to book a strategy call.

The post The 5 Ways Your Salon Manager Becomes Irreplaceable appeared first on Salon Owners Collective.

Manager Magic: From Helpful to High-Performing

Larissa Macleman — Mon, 03 Nov 2025 09:00:00 +0000

What if your manager could lead your salon so smoothly… it felt like magic?

Our Lead Salon Mastery Coach GG reveals how to unlock “Manager Magic”- the perfect blend of clarity, structure, and confidence that empowers your manager to truly lead.

You’ll learn how to delegate the right way, communicate like a CEO, and create a leadership system that frees you from daily chaos – while your salon thrives.

3 reasons to listen

Learn the secret behind “Manager Magic” and how to create it in your salon
Discover how to give your manager the tools, not just the title
Find out the one meeting that transforms trust and communication

Book a free Strategy Call to see if Salon Mastery and our Motivating Manager program is right for you: https://bit.ly/ApplySMRiss

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Losing Faith in Your Team? Try This Before It’s Too Late

Larissa Macleman — Mon, 20 Oct 2025 09:00:00 +0000

If your team “just don’t care” anymore… You need to try this before it’s too late. Larissa and Joel get real about extreme ownership and the leadership shift that reignites a flat team.

We’ll show you how to stack simple systems so motivation stops being the bottleneck, and why a relentless season might be the move that changes everything. Real salon owner stories, clear steps, and the mindset that powers million-dollar salons.

3 reasons to listen:

You want your team to care again.
You’re ready to inspire (and pay) top performers their worth- while still increasing your profit.
You’re done with chaos and want simple systems that scale.

THE SALON MANAGER SCORECARD📝✨

Discover if your salon’s ready for a manager, or if hiring now would cost you time, money, and sanity. It’s free, takes 3 minutes, and will give you instant clarity on the right leadership move for you and your salon’s future.

https://bit.ly/SOC-Manager-Scorecard

The post Losing Faith in Your Team? Try This Before It’s Too Late appeared first on Salon Owners Collective.

Why You’re Babysitting Your Team and How to Stop

Larissa Macleman — Mon, 15 Sep 2025 09:00:00 +0000

Are you stuck babysitting your team instead of leading your salon with confidence?

If you’re tired of walking into your salon and instantly sensing the drama, chasing staff to do the things they should already know, or carrying the weight of accountability on your shoulders – this episode is for you.

It’s time to step out of referee mode and into CEO leadership.

3 Reasons Why You Should Listen:

Learn the 2 biggest leadership headaches salon owners face
Why “more staff” doesn’t equal “less drama” (it actually multiplies it)
Discover the 3 systems that stop drama before it spreads.

The post Why You’re Babysitting Your Team and How to Stop appeared first on Salon Owners Collective.

Steal the Communication Secrets Only $1M Salon CEOs Know

Larissa Macleman — Mon, 11 Aug 2025 09:00:00 +0000

If your salon team leans on you for everything, you’re not leading- you’re bottlenecking.

Breaks down the 4 stages of salon growth and introduces a radical shift: trading in “doing” for communicating the future.

Learn the 12 Communication Pillars every salon CEO must master to build a high-performing, self-led team and unlock scalable success.

You’ll walk away with a new framework, practical tools, and a deep understanding of how to finally lead with intention- and create a business that runs and grows without you.

🔑 3 Reasons to Listen:

Learn how to shift from lead doer to a visionary leader
Discover the 12-pillar communication framework to lead your team
Uncover the real reason your team isn’t stepping up (and how to fix it)

The post Steal the Communication Secrets Only $1M Salon CEOs Know appeared first on Salon Owners Collective.

How Oprah’s Stylist Created a Salon Empire from 30 to 115 staff

Larissa Macleman — Mon, 04 Aug 2025 09:00:00 +0000

What do you do when your Salon team goes from 30 to 60 overnight?

I sat down with celebrity stylist and salon owner George Gonzalez, as he shares his journey through massive growth, team mergers, and fearless leadership.

We talk about:

– What he learned behind the scenes with Oprah Winfrey
– How he navigated the unknown while scaling
– The leadership approach that helped him successfully merge two salon cultures
– What’s next as he prepares to take over another 55-staff salon

If you’re a salon owner scaling up and craving freedom, this is your blueprint.

The post How Oprah’s Stylist Created a Salon Empire from 30 to 115 staff appeared first on Salon Owners Collective.

Torn Between Selling or Scaling? This Is the Conversation You Need to Hear

Larissa Macleman — Mon, 28 Jul 2025 09:00:00 +0000

Should I sell my salon… or step up and scale?

It’s one of the hardest decisions a salon owner can face.

Larissa Macleman is joined by Coach Joel Bouziad to discuss the widening gap in the salon industry- between those thriving: growing, hiring, and opening second locations… and those quietly closing their doors.

If you’re feeling overwhelmed, stuck, or just unsure of your next move- this episode is here to help you make an empowered decision.

We’ll dive into:

The #1 Killer of Momentum
The real reasons salon owners walk away
How to know when it’s truly the right time to step up and go for it
What it takes to build a business that gives you freedom, not burnout
How to set up your salon to SELL- or SCALE

Listen now- and get the clarity you’ve been searching for.

The post Torn Between Selling or Scaling? This Is the Conversation You Need to Hear appeared first on Salon Owners Collective.

Turn Apprentices Into Profit Machines- Fast!

Larissa Macleman — Mon, 07 Jul 2025 09:00:00 +0000

**Hiring apprentices is exciting- but only if they become valuable team members. So how do you spot a superstar junior early, and train them to be profitable- fast?**

In this episode, Larissa chats with apprentice expert Amanda Tonge. Together, they uncover what makes a high-performing apprentice, how to structure your training for success, and how to get your juniors bringing in income from day one.

Tune in to discover:

• What behaviours signal a great apprentice early on
• Amanda’s favourite methods for income-generating junior services
• How to structure your team to actually support growth and training
• Why most salons fail at training apprentices- and how you can avoid it

Whether you’ve got a team full of juniors or you’re about to hire your first one- this episode is a must-listen.

Make sure to go follow Amanda Tonge on instagram and let her know we sent you!✨ @amandatonge_haireducator ✨💛

And check out Amanda’s book recommendation- The Let Them Theory by Mel Robbins

The post Turn Apprentices Into Profit Machines- Fast! appeared first on Salon Owners Collective.

Buy Back Your Time The CEO Shift You’ve Been Avoiding

Larissa Macleman — Mon, 23 Jun 2025 09:00:00 +0000

If your calendar is maxed out, you’re serving clients all week, and you feel chained to your business… it’s time to buy back your time.

In this episode, Larissa Macleman shares how to shift into the CEO seat, reclaim your time, and build a million-dollar business without burnout.

You’ll learn:

What your time is worth
The strategic difference between $300K and $1M salons
The real data on how time spent “on the floor” impacts your salon revenue

It’s time to stop doing it all and start doing what matters.

3 Reasons to Listen:

Reclaim your time as CEO
Shift from low-value tasks to CEO-level leadership
Get real strategies to buy back your time and scale, lead, and generate demand without working longer hours

The post Buy Back Your Time The CEO Shift You’ve Been Avoiding appeared first on Salon Owners Collective.

How to Navigate Power Struggles with Top Performers

Larissa Macleman — Mon, 09 Jun 2025 09:00:00 +0000

When Your Top Performer Becomes the Problem

Ever had a top performer slowly morph into your biggest team challenge? In this episode, Larissa Macleman shares how to navigate tricky power dynamics without losing your best team member.

You’ll learn:

Why high performers can become disruptive
How to redirect their energy without confrontation
The best method to deliver feedback that sticks
How to protect your salon’s culture

If one team member is dominating the salon’s energy, it’s time to lead smarter- not shrink.

3 Reasons to Listen:

Learn how to prevent one team member from hijacking your culture
Discover the best method for effective, non-confrontational feedback
Regain control and lead with clarity, even through team tension

The post How to Navigate Power Struggles with Top Performers appeared first on Salon Owners Collective.

Salon SOS : Stuck, Static, and Struggling to Grow

Larissa Macleman — Mon, 02 Jun 2025 09:00:00 +0000

In this episode, Larissa Macleman is joined by Joel Bouziad to explore the ONE Queen Move salon owners must make to get unstuck- whether you’re facing decline, stuck in stagnation, or overwhelmed by growth.

Discover why incremental tweaks won’t cut it anymore, and how to identify and make your next strategic move that aligns with the modern salon landscape (and where clients + teams are heading in 2025 and beyond).

You’ll learn:

Why “holding on” is holding you back
The dangers of being stuck in outdated business models
The transformational impact of a lean & luxury salon strategy

🎧 Tune in now and find YOUR Queen Move.

The post Salon SOS : Stuck, Static, and Struggling to Grow appeared first on Salon Owners Collective.

From Avoidance to Action: How to Lead When It’s Uncomfortable

Larissa Macleman — Mon, 26 May 2025 09:00:00 +0000

Do you find yourself avoiding “hard conversations” in your salon?

In this episode, Salon Owners Collective founder Larissa Macleman is joined by Dee Lang for a game-changing discussion on why salon leaders often get stuck- and how to reframe conflict.

Discover:

What’s really stopping you from taking action
The shift that makes tough conversations feel easier
How to create a positive conflict management culture in your salon

If you’ve ever felt overwhelmed by leadership or struggled to step into your CEO role, this episode will leave you inspired and ready to lead with confidence and compassion.

Resources

RESOURCE: Take the Health Check!

SALON MASTERY: Apply Now to Salon Mastery Coaching now!

Achieve Salon Growth without being overwhelmed or overworking – it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.

COMMUNITY: CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

The post From Avoidance to Action: How to Lead When It’s Uncomfortable appeared first on Salon Owners Collective.

Why Your Team Feels “Off” (And What To Do About It)

Larissa Macleman — Mon, 14 Apr 2025 00:00:00 +0000

**You’re showing up, doing your best… but your team? Something just feels off.**

In this episode, Salon Owners Collective Coach Joel Bouzaid dives deep into the invisible force that shapes your salon’s success—your team culture. If your once high-performing team feels disconnected, unmotivated, or a little “meh”, this is for you.

🔎 You’ll uncover:

The REAL reason your team vibe feels fractured (hint: it’s not just them)
How to lead your team without draining yourself
The difference between confused and clean communication
Our powerful 1:1 method to boost performance
How to reconnect your team with your vision and purpose

✨ Culture doesn’t fix itself. You do.

🔗 Book a free Salon Strategy Call with Larissa

Let’s create a simple plan to rebuild your dream team and grow toward $1Million in revenue—without the burnout.

💥 3 Reasons Salon Owners Should Listen to This Episode:

You’ll finally understand why your team feels disconnected—and what to do about it.
Learn how to lead with clarity, not chaos—even when you’re exhausted.
Get actionable tools to rebuild team motivation and performance fast.

Resources

RESOURCE: Take the Health Check!

SALON MASTERY: Apply Now to Salon Mastery Coaching now!

COMMUNITY: CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

The post Why Your Team Feels “Off” (And What To Do About It) appeared first on Salon Owners Collective.

Are You Sabotaging Your Manager?

Larissa Macleman — Mon, 24 Mar 2025 00:00:00 +0000

You finally hire a manager, hoping they’ll take daily tasks off your plate… but before long, you’re still the one solving problems, running team meetings, and making all the decisions. Sound familiar?

You’re not alone — and here’s the truth: most salon owners accidentally sabotage their managers by holding on too tight, micromanaging, and never truly letting go.

In this episode, we uncover why so many salon owners fall into this trap — and how to stop.

You’ll learn:

The #1 reason you keep getting pulled back into daily operations
How to define clear roles and responsibilities between you and your manager
The key to delegating with confidence, without “dump and run”
Why letting go isn’t just scary — it’s essential for scaling
How to shift from problem-solver to powerful Salon CEO

We’ll also show you why stepping into CEO leadership isn’t just about you — it’s about empowering your team to step up with you, and building a business that can grow beyond you.

If you’re tired of doing your manager’s job and feel stuck in the weeds, this episode will give you the clarity and courage you need to finally cross that bridge into freedom and profit.

You don’t have to stay stuck.

Here’s why you should listen to this episode:

Understand why your manager isn’t stepping up (and how you might be the reason!).
Learn how to delegate with clarity so your manager can lead — not rely on you.
Get inspired to finally step into your CEO role and create a salon that runs without you.

Resources

RESOURCE: Take the Health Check!

SALON MASTERY: Apply Now to Salon Mastery Coaching now!

COMMUNITY: CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

The post Are You Sabotaging Your Manager? appeared first on Salon Owners Collective.

How Salons Can Help Combat Domestic Abuse

Larissa Macleman — Mon, 03 Feb 2025 00:00:00 +0000

You are in a unique position.

As a stylist or therapist, you build deep, trusted relationships with your clients. You see them at their most vulnerable, hear their personal stories, and sometimes, notice things that others don’t.

But what if you suspect something is wrong? What if a client—or even a team member—is silently struggling with something far more serious than just a bad day?

Domestic abuse is more common than you think, and during this episode, we’re diving into the crucial role salon owners and professionals can play in being a safe space for those who need it most.

Our guest, Liz McKeon, shares how she became the UK and Irish ambassador for Shearhaven—a program designed to train salon professionals on recognizing the signs of domestic abuse. More importantly, she reveals why this matters now more than ever.

This conversation isn’t easy, but it’s necessary. If you want to be more than just a salon owner and truly make a difference in people’s lives, this episode is a must-listen.

This is How Salons Can Help Combat Domestic Abuse

Here is why you should listen to the full episode:

Learn why salons are a powerful safe haven for those experiencing domestic abuse.
Discover the hidden signs that someone might be in danger—even if they’re not saying a word.
Understand the simple but critical steps you can take to offer support without overstepping your role.

Resources

EVENT: Fast-Track to Your Million-Dollar Salon… Unlock the Ultimate Proven Roadmap to Achieve Your Goals Faster in 2025… SECURE YOUR SPOT

RESOURCE: Take the Health Check!

SALON MASTERY: Apply Now to Salon Mastery Coaching now!

COMMUNITY: CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Connect with Liz

Shear Haven Website

Shear Haven Training

30 Days to Beauty Business Success BOOK

Instagram

The post How Salons Can Help Combat Domestic Abuse appeared first on Salon Owners Collective.

Are You Ready for the Rise of AI in Salons?

Larissa Macleman — Fri, 10 Jan 2025 00:00:00 +0000

You need to get on the train, jump on the fast track and start making some Queen moves in your business.

If you keep doing the same shit that you did in 2024, you will be left behind in 2025. The gap between Salon’s who are just surviving and those who are THRIVING is about to get a whole lot bigger.

Which is where AI comes in…

AI is about to change our industry and you need to start incorporating it into your business. When you use AI, it will actually help you lead your business better. AI is your own personal assistant, helping you to improve customer service, streamline your business operations and help you get shit done!

The world of AI is so much bigger than ChatGPT and you need to get on board if you want to grow your Salon in 2025.

Salon Mastery Boardroom Coach, Joel and I are sharing why you need AI in your Salon!

Here is Are You Ready for the Rise of AI in Salons?

Here is why you should listen to the full episode:

Learn WHY you need AI
Understand how AI can help you in your Salon
Know how implement AI

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.

Apply Now to Salon Mastery Coaching now.

Resources

CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

The post Are You Ready for the Rise of AI in Salons? appeared first on Salon Owners Collective.

Why You Need to Take Time Off Right Now!

Larissa Macleman — Sun, 22 Dec 2024 00:00:00 +0000

I know how you feel, you’ve been grinding non-stop all year… even more so in December!

But now, you’re exhausted and there’s still 285762 things left for you to do before the New Year! You need to deep clean the Salon, order stock, think of a killer offer to get clients booked into January, plan your goals for 2025 AND then you still need to wear all the hats at home of a mother, wife, sister and friend!

But if you try to cram everything into the next two weeks, you’ll be starting the New Year off on the wrong foot…

You need to learn the transformative power of a short break!

In today’s episode of the Salon Owners Collective Podcast, Salon Mastery Boardroom coach, Joel, is sharing how you can avoid burnout by stepping back and disconnecting so you can kick off the New Year with a BANG!

Here is Why You Need to Take Time Off Right Now!

Here is why you should listen to the full episode:

Learn why you feel stuck in your Salon
Understand the difference between a $1Million Salon and a $500K Salon
Know how to level up

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Apply Now to Salon Mastery Coaching now.

Resources

CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

The post Why You Need to Take Time Off Right Now! appeared first on Salon Owners Collective.

When is The Perfect Time to Sell My Salon?

Larissa Macleman — Sun, 15 Dec 2024 00:00:00 +0000

What do you want your Salon to look like when you’re ready to sell?

Selling your Salon is an emotional back and forth process… should I sell? Should I stay? How much is my Salon worth? What would I even do next? Omg this is all too hard and stressful,l I’m just going to keep doing what I’m doing!

It’s a process that many Salon Owners start many times! I seriously thought about selling my Salon 5 times before I actually did. But, each time, I wasn’t really ready and it wasn’t actually the right time for me to sell… until it was!

I am very excited to be sharing with you this chat that I had with a very good friend of mine, Janine, who a couple of months ago sold her Salon!

Janine is here on the Salon Owners Collective Podcast telling you everything she learnt about the process, the emotional challenges, practical steps and what she is doing now…

This is When is The Perfect Time to Sell My Salon?

Here is why you should listen to the full episode:

Learn when is the right time to sell
Understand how to get ready to sell your Salon
Know what steps you need to take

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Apply Now to Salon Mastery Coaching now.

Resources

CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

This episode of the Salon Owners Collective Podcast is sponsored by Shortcuts, your leading Salon Software provider. Click HERE to access the exclusive offer!

Connect with Janine

Instagram

Connect with the Salon Auntie

Instagram

Facebook

Colour Bar Website

Salon Broker

Amy Gardiner | Salon Broker

The post When is The Perfect Time to Sell My Salon? appeared first on Salon Owners Collective.

3 Ways to Successfully Navigate the Christmas Cray-Cray

Larissa Macleman — Fri, 06 Dec 2024 00:00:00 +0000

Anyone else working 40+ hours a week in December so by the time Christmas Day comes around… you have to sneak off for a cheeky nap?

But, imagine if you didn’t have to do that! It’s Christmas Day and you’re feeling alive (rather than totally exhausted) and you can actually enjoy spending time with your friends and family without your eyes getting heavy at 1pm!

Even better… you can actually use the time between Christmas and New Year to plan your Salons growth for 2025! Because when you exhaust yourself in December, by the time you open your doors in January… you haven’t even thought about your goals for the New Year.

Which is where The 4-2-4 Business Blueprint™ comes in handy! When you set yourself up for 4 weeks of success in December, you can take 2 weeks of to relax and plan the next year so you kick off the first 4 weeks of 2025 with a BANG!

Salon Mastery Boardroom Coach, Joel and I are sharing the 3 Ways to Successfully Navigate the Christmas Cray-Cray

Here is why you should listen to the full episode:

Learn The 4-2-4 Business Blueprint™
Understand why it’s important to have whitespace
Know how you can give yourself a 2 week break!

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Apply Now to Salon Mastery Coaching now.

Resources

CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

The post 3 Ways to Successfully Navigate the Christmas Cray-Cray appeared first on Salon Owners Collective.

Turning Followers Into Lifelong Clients…

Larissa Macleman — Sun, 10 Nov 2024 06:55:00 +0000

Only 6% of your followers will see your Instagram post!

Crazy, right? We put so much time and effort into taking the perfect picture and writing the perfect caption… and then almost none of our followers get to see it! And what’s even crazier… it takes 6 months of emails or DMs before a client even books their first appointment with you.

Marketing seems like a lot of work to have to wait 6 months for one new client!

But what if there’s something you could do to make your social media marketing more effective? The best part, once you’ve set it up… it does all the work of ‘warming up’ followers to become clients so that you don’t have too!

I’m talking about automating EVERYTHING; comments, DMs, REPLIES to DMs! Automations change the way you do your marketing. I’ve loved and used automatons for years… in fact, you may have received an automated message from me before…

If you want to grow your Salon and attract new clients, automations is the way to go!

I am very excited to be sharing with you this chat that I had with Georgia, a Marketing superstar and owner of SalonBot about all things automations.

This is the Turning Followers Into Lifelong Clients…

Here is why you should listen to the full episode:

Learn what is an automation
Understand how to use automations to attract new clients
Know how to successfully implement automations into your marketing

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Apply Now to Salon Mastery Coaching now.

Shortcuts Salon Software

This episode of the Salon Owners Collective Podcast is sponsored by Shortcuts, your leading Salon Software provider. Click HERE to access the exclusive offer!

Resources

CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Connect with Georgia

Instagram

Facebook

Website

Resources Mentioned

Georgia’s Quick Start Guide

Sell Like Crazy

The post Turning Followers Into Lifelong Clients… appeared first on Salon Owners Collective.

Salon Owners Need Holidays Too!

Larissa Macleman — Mon, 04 Nov 2024 00:00:00 +0000

I can’t go on holiday… what if someone is sick? Or a client complains? And what will my team do if a pipe bursts?!

The thought of leaving your team can be super stressful and that’s before you’ve even booked any flights! But sometimes, a holiday away from your team is actually the best thing you can do for your business…

You come back feeling refreshed, with new fresh ideas on how you’re going to elevate your Salon (I mean… it’s hard to completely shut off and not think about your business!). And your team has a new sense of confidence that they can keep everything running smoothly without you.

But it takes some time to get to a place where you trust your team enough to leave them for a week (or maybe 6!) and that they feel prepared and ready to know what to do to manage daily operations.

Salon Mastery Boardroom Coach, Joel and I are sharing the 5 steps to prepare your team for your holiday!

Here is Salon Owners Need Holidays Too!

Here is why you should listen to the full episode:

Learn the MEDAL framework
Understand how to prepare your team for your holiday
Know how to give your team the tools to succeed

CLICK HERE and I’ll DM you the MEDAL Guide!

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Apply Now to Salon Mastery Coaching now.

Resources

CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

The post Salon Owners Need Holidays Too! appeared first on Salon Owners Collective.

Beauty Bias: Is Your Salon ACTUALLY Inclusive?

Larissa Macleman — Fri, 19 Apr 2024 04:30:00 +0000

You are too fat to be seen here….

As an industry (and the world), we’ve made efforts to be more inclusive. Learning how to work with different hair textures and skin tones, understanding and respecting other cultures… and although we still have a way to go, there’s one area of inclusion that we’ve left behind… weight.

How would you feel if one of your therapists, said this to a client? What sort of culture do you have in your Salon where your team thinks it’s okay to say that to someone? Their comments might not be that obvious, by prejudiced comments around weight get made every single day, in just about every Salon.

Inclusion and diversity workshops and training sessions aren’t really the norm. But it’s time we start having those conversations with our team so that every client feels welcomed.

I wanted to share with you the importance of inclusion and diversity in your Salon and how you can have those important conversations with your team.

In today’s episode, I’m chatting to Sky McLaughlin from Larger Luxury to talk about the Beauty Bias: Is Your Salon ACTUALLY Inclusive?

Here is why you should listen to the full episode:

Learn what inclusion looks like in a Salon
Understand why it’s important to train your team on the topic of inclusion and diversity
Know how to have those (sometimes uncomfortable) conversations with your team

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Apply Now to Salon Mastery Coaching now.

Resources

CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

RSVP: There Are No Stylists Out There… And What To Do About It

https://bit.ly/NoStylists-Event

Resources Mentioned:

Thriving, Not Surviving: Your Solution to Attracting New Clients

https://www.largerluxury.com/courses/inclusive-marketing-strategies-for-spas-and-beauty-professionals

For 10% off, use code: SOC10

Connect with Larger Luxury

Website: https://www.largerluxury.com/courses/larger-luxury

Instagram: @largerluxuryofficial

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From Chaos to Clarity: Stress Relief for Salon CEOs

Larissa Macleman — Thu, 11 Apr 2024 22:17:00 +0000

I want to give up…

How many times have you felt this as a Salon Owner? It’s actually more common than you think… but most of the time it’s got nothing to do with the Salon but our personal lives!

When you run a Salon, it feels like it takes over your life… 24/7. But sometimes, stress, without even realising can come from your personal life when you don’t have a healthy work/life balance.

I remember when one of my Owners in our Salon Mastery Program said this to me, and although she had made huge improvements in her Salon, that wasn’t reflected in her personal life. She was so overwhelmed and exhausted.

I wanted to share with you some tools to help gain clarity in your life… and relieve stress!

In today’s episode, I’m chatting to Mridu Parikh, a Productivity Coach behind Life Is Organise on how to go From Chaos to Clarity: Stress Relief for Salon CEOs.

Here is why you should listen to the full episode:

Learn the importance of healthy work/life balance
Understand why it’s important to take time for yourself
Know the secret to regaining clarity in your life

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Apply Now to Salon Mastery Coaching now.

Resources

CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Resources Mentioned

10x Is Easier Than 2x: https://www.amazon.com.au/10x-Easier-Than-World-Class-Entrepreneurs/dp/140196995X

Connect with Mridu

Mridu’s Website: https://lifeisorganized.com/resources/

Mridu’s Instagram: https://www.instagram.com/lifeisorganized/

Mridu’s Podcast: https://lifeisorganized.com/podcast/

The post From Chaos to Clarity: Stress Relief for Salon CEOs appeared first on Salon Owners Collective.

Where Do I Find a Manager?

Larissa Macleman — Thu, 04 Apr 2024 23:10:00 +0000

I need a new Manager! Where do I find one? Should I promote internally or post an ad… what do I do?!

Hiring a new manager can feel stressful… you have a couple of rockstars in your team who want to be a Manager but aren’t ready or the right fit, so you have to create and post a job ad which can feel like a whole daunting task in itself. And you still haven’t even decided what exactly your new Manager would do…

Well, good news… you’ve realised that your Salon is growing and NEEDS a Manager which is a WIN.

But although you have recognised you need a Manager, a lot of Salon Owners aren’t clear on what a Manager would even do… let alone what attributes make a good manager.

But… it doesn’t need to be a super stressful and daunting process.

In today’s episode, I chat with our Motivating Managers Program Coach, Greta Veint about what attributes make a good Manager and how YOU can get ready for a Manager in ‘Where Do I Find a Manager?’.

Here is why you should listen to the full episode:

Know where to find a Motivating Manager
Learn the attributes all Managers should have
Understand how YOU can get ready for your new Manager

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Apply Now to Salon Mastery Coaching now.

Resources

CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

5 Meetings that Rule Them All – Podcast Episode

Connect with Greta

Greta’s Instagram: https://www.instagram.com/greta_veint/

The post Where Do I Find a Manager? appeared first on Salon Owners Collective.

The Canva Effect: How to Create Scroll-Stopping Social Media Posts

Larissa Macleman — Wed, 27 Mar 2024 22:52:00 +0000

Stop posting photos to your Instagram!

I don’t mean it literally but how many other Salon Owners do you think are posting pictures of blonde balyage and lash lifts? Now, do you think clients can tell the difference between if it’s Susan or Jemima’s client in the photo?

Trust me, as beautiful as all of your posts are… potential clients need a little help recognising your work. This is where Canva comes in!

I know you’ve probably used Canva before, but do you think you’re using it effectively? I mean to the point where you’re creating Scroll-Stopping content that actually converts followers into ‘bums-in-seats’ clients!

I want to share with you a few features as well as some Canva tips and tricks that will transform your Social Media!

In today’s episode, I’m chatting to talented Brenda Cadman, a Canva Verified Expert about everything you need to know about The Canva Effect: How to Create Scroll-Stopping Social Media Posts

Here is why you should listen to the full episode:

Know the secret to scroll-stopping posts
Learn game-changings Canva features
Understand why it’s important to have recognisable content

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Apply Now to Salon Mastery Coaching now.

Resources

CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Connect with Brenda

Brenda’s Website: https://brendacadman.com/

Brenda’s Instagram: https://www.instagram.com/brendacadman/

Brenda’s YouTube: https://www.youtube.com/c/BrendaCadman

The post The Canva Effect: How to Create Scroll-Stopping Social Media Posts appeared first on Salon Owners Collective.

How to Beat the 2 Year Team Exit

Larissa Macleman — Thu, 21 Mar 2024 23:32:00 +0000

Creating the $100k Career Roadmap was one of the best things I ever did as a Salon Owner…

When you give your team a path to success, they are motivated to WIN! You’ll be ahead of the dreaded “Can I get a pay rise?” conversations because both you and your team have transparency to know what needs to happen before the conversation can even begin!

When you give your team a roadmap for success, not only can they see the steps they need to take to get a pay rise but they are also more likely to stay in your Salon. Too many ROCKSTAR stylists and therapists leave after 2 years… because they ran out of future in your Salon!

One of my stylists stayed with me for 20 years because she had a roadmap to follow…

Today I am sharing How to Beat the 2 Year Team Exit from my recent LIVE Workshop in the Profitable and Successful Salon Owners Facebook Group

Here is why you should listen to the full episode:

Learn to do’s and don’ts of paying your team
Understand what the $100k Career Roadmap is
Know the 3 ways to motivate your team without paying them more

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Apply Now to Salon Mastery Coaching now.

Resources

CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

The post How to Beat the 2 Year Team Exit appeared first on Salon Owners Collective.

Leading Through Stories: Showing Up and Inspiring Your Team

Larissa Macleman — Thu, 07 Mar 2024 23:21:00 +0000

Sharing stories with your team could save your Salon thousands of dollars… in fact, it’s saving some companies billions!

You feel like you’re telling your team the same thing over and over again. They don’t listen, they do it wrong and you just don’t trust them. Learning to trust your team can feel like an uphill battle… but it doesn’t have to be.

Leading through storytelling!

Storytelling is one of the most powerful tools we have for teaching and leading a team… and the best part… it’s free! Trust me, sharing stories will not only help you teach your team but also help in leading them.

Today’s episode I’m back with Salon CEO Coach, Joel Bouzaid where we chat about Leading Through Storytelling: Showing Up and Inspiring Your Team.

Here is why you should listen to the full episode:

Learn what your job is as Salon CEO
Understand the power of storytelling
Know the 3 stories that will help you succeed as a leader

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Apply Now to Salon Mastery Coaching now.

Resources

CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

5 Questions to Ask Your Team – Podcast

5 Questions You NEED to Build a Strong Culture – Guide

Connect with Joel

Joel’s Instagram: https://www.instagram.com/joelbouzaid/

The post Leading Through Stories: Showing Up and Inspiring Your Team appeared first on Salon Owners Collective.

How Fashion Trends Can Increase Your Salon Revenue

Larissa Macleman — Thu, 29 Feb 2024 09:00:00 +0000

Peach fuzz, sparkle foils, and packages are a Salon Owners new best friend… sort of!

Every 6 months, retail stores follow the trends of fashion to increase sales and revenue, but for some reason, we don’t do the same in Hair and Beauty. Instead, we push the same services and promotions all year…

Let’s change that!

Following the trends of fashion, whether it be a trending colour, new hairstyle, nail shape, or anything… can increase your revenue – and it doesn’t need to be hard.

Today’s episode I’m chatting to Kristina Russell from Colour Kristina to talk all about How Fashion Trends Can Increase Your Salon Revenue!

Here is why you should listen to the full episode:

Learn where to find the latest trends
Understand how to fit trends into your Salon
Know how to market your latest trend-setting service

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Apply Now to Salon Mastery Coaching now.

Resources

CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Connect with Kristina

Website: https://kristinarussell.com.au/courses/

Instagram: https://www.instagram.com/colourkristina/

Podcast: https://kristinarussell.com.au/podcast/

FREE Guide: https://www.kristinarussell.online/stealmyformulas

The post How Fashion Trends Can Increase Your Salon Revenue appeared first on Salon Owners Collective.

3 Reasons Why Your Rockstar Turned into a Bad Apple …

Larissa Macleman — Thu, 22 Feb 2024 00:00:00 +0000

It’s time to call the police…

When a Rockstar turns into a Bad Apple, you don’t know what to do. They used to be fully booked and smashing sales but now they’re making all of these mistakes and rolling their eyes… is it time to say goodbye?

Not yet.

You can bring your Bad Apples back to being Rockstars… you just need to know what steps to take and when it’s best to just walk away.

Today’s episode is a sneak peek into my recent LIVE workshop on the Profitable and Successful Salon Owners Facebook group!

I’m sharing with you 3 Reasons Why Your Rockstar Turned into a Bad Apple, what to do about it, when to call the police, and if you should just say goodbye.

Here is why you should listen to the full episode:

Learn WHY Rockstars become Bad Apples
Understand what steps to take to bring them back to Rockstar status
Know when it’s time to say goodbye

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Apply Now to Salon Mastery Coaching now.

Resources

CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

The post 3 Reasons Why Your Rockstar Turned into a Bad Apple … appeared first on Salon Owners Collective.

Why Your Social Media Strategy Isn’t Working

Larissa Macleman — Thu, 15 Feb 2024 09:00:00 +0000

Why are you only posting pictures of pretty hair colours or nice nails?

Gone are the days when social media was the window to your Salon. Now, social media is in the building! We use social media for everything, from attracting new clients to attracting new team members but sometimes… it doesn’t work.

But, no matter where you are in the world, social media can be a game changer for your Salon – you just need to know what to say!

Today’s episode of the Salon Owners Collective Podcast is Why Your Social Media Strategy Isn’t Working… where Larissa is joined by Vivienne Johns from The Hairdressers Social Club to share her top tips for nailing your social media.

Here are three reasons why you should listen to the full episode:

Learn the biggest mistake your making with social media
Understand what your followers WANT to see online
Gain industry insight into how to attract clients AND team members

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Apply Now to Salon Mastery Coaching now.

Resources

CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Connect with Vivienne Johns

Website: https://www.thehairdresserssocialclub.com/

Vivienne’s Instagram: https://www.instagram.com/thehairdresserssocialclub?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

The post Why Your Social Media Strategy Isn’t Working appeared first on Salon Owners Collective.

Does Your Team Actually Trust You?

Larissa Macleman — Thu, 08 Feb 2024 09:00:00 +0000

I think I might explode…

This is a common feeling among Salon Owners when a team member keeps crossing a line – they’ve dropped the ball, keep making mistakes, and no longer have a positive influence on the team.

But, you don’t need to explode, you just need to build trust with your team so that they feel comfortable communicating with you…

Today’s episode is Does Your Team Actually Trust You? with Joel Bouzaid.

Here are three reasons why you should listen to the full episode:

Learn the difference between intent and impact
Understand how to have a conversation with an underperforming team member
Know when critical conversations need to be had

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Apply Now to Salon Mastery Coaching now.

Resources

CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Connect with Joel

Joel’s Instagram: https://www.instagram.com/joelbouzaid/

The post Does Your Team Actually Trust You? appeared first on Salon Owners Collective.

Connection, Communication & Confidence – What You Need to Know About 2024

Larissa Macleman — Fri, 02 Feb 2024 04:03:00 +0000

Gen Z doesn’t know how to communicate!

Understanding Gen Z in the workplace is one of the things we, as Salon Owners, NEED to know in 2024. When we are aware of emerging challenges and trends, we have the opportunity to learn and take advantage of the changes happening in our industry!

Adapt and adopt the change to get ahead or risk being left behind…

Today’s episode is Connection, Communication & Confidence – What You Need to Know About 2024 with Janine Simons and Mana Dave.

Here are three reasons why you should listen to the full episode:

Learn the ‘must-knows’ for 2024
Understand what it takes to be a successful Salon Owner in 2024
Gain industry insight that will set you up for a year of success

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Apply Now to Salon Mastery Coaching now.

Resources

CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Connect with Janine Simons

Website: https://manesalon.co.nz/

Mane Salon: https://www.instagram.com/mane_salon/

Janine’s Instagram: https://www.instagram.com/hairbiz1010/

Connect with Mana Dave

Website: https://www.blazehair.com/welcome

Blaze Hair: https://www.instagram.com/blaze_hair/

Mana’s Instagram: https://www.instagram.com/manadave/

The post Connection, Communication & Confidence – What You Need to Know About 2024 appeared first on Salon Owners Collective.

5 Questions You Need To Ask Your Team

Larissa Macleman — Thu, 25 Jan 2024 09:00:00 +0000

What do you expect from me as your leader?

Trust me, this question is not as scary as it sounds… in fact, asking this question can help transform your team culture! When you ask these types of questions, you’re finding out how your team feels. You may learn what is or isn’t working and what they need from you.

Because you can’t build a WINNING culture when you don’t actually know how your team feels…

Today on the Salon Owners Collective Podcast, we’re giving you exclusive access to one of our Salon Mastery Intensive events from last year where Larissa breaks down the 5 Questions You Need To Ask Your Team!

Here are three reasons why you should listen to the full episode:

Learn the 5 questions you SHOULD be asking your team
Understand how to ask these questions in a way that is positive and constructive
Learn when you should be asking them

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Click here to apply for Salon Mastery Coaching now.

5 Questions You NEED to Build a Strong Culture – Guide

Resources

CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group

The post 5 Questions You Need To Ask Your Team appeared first on Salon Owners Collective.

How She Got Comfortable With Being Uncomfortable

Larissa Macleman — Fri, 19 Jan 2024 00:00:00 +0000

Being uncomfortable is what makes successful Salon Owners…

You get used to taking risks, trying new things, having those tough conversations with your team (and clients!) and before you know it, those uncomfortable situations begin to feel… comfortable!

So comfortable that even when friends, family and clients are asking “Aren’t you freaking about opening a Salon in the middle of a pandemic”… you don’t even flinch.

That is what happened to today’s Salon Owners Collective Podcast guest Kelly Manu, the winner of the New Zealand Salon of the Year 2023 award and founder of UNA!

Today’s episode is How She Got Comfortable With Being Uncomfortable

Here are three reasons why you should listen to the full episode:

Learn Kelly’s story to Salon Owner success
Get inspired by the art of getting comfortable with the uncomfortable
Learn how to encourage the next generation of Salon Owners

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Click here to apply for Salon Mastery Coaching now.

Resources

CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Connect with Kelly Manu

Website: https://www.una-akl.com/

UNA Instagram: https://www.instagram.com/una_akl

Kelly’s Instagram: https://www.instagram.com/kellymanu_/

Resources Kelly Mentioned

Circles of Hair: https://www.instagram.com/circlesofhair/

The Salon by Ash Crocker: https://www.instagram.com/thesalonbyashcroker/

The post How She Got Comfortable With Being Uncomfortable appeared first on Salon Owners Collective.

5 Meetings that Rule Them All

Larissa Macleman — Fri, 12 Jan 2024 10:30:00 +0000

We’re too busy, we all work different hours, I’m not sure what to talk about…

These are common feelings Salon Owners have when it comes to meetings. But what if I told you there were 5 different types of meetings you should be incorporating this year?

I know, 5 meetings sounds crazy! But you are not going to spend your life in meetings… if you plan them right. These 5 meetings will save you a lot of stress,

miscommunication and will even help with productivity…

This episode of the Salon Owners Collective podcast is a snippet of Larissa speaking at a Salon Owners Collective Intensive event. So, here are the 5 Meetings that Rule Them All – are you ready to start scheduling meetings?

Here are three reasons why you should listen to the full episode:

Learn the 5 types of meetings you should be having
Find out what to talk about in meetings
Understand the importance of meeting with your team

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Click here to apply for Salon Mastery Coaching now.

Resources

CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group

Join Salon Mastery to have access to our Intensive Events: https://bit.ly/ApplySMRiss

Chat with Me: https://bit.ly/ChatWithMeYT

Instagram: https://bit.ly/InstagramSalonOwnersCollective

Facebook: https://bit.ly/FBSalonOwnersCollective

Facebook Group: https://bit.ly/YT-FacebookGroup

The post 5 Meetings that Rule Them All appeared first on Salon Owners Collective.

Success, Failure and Starting Over – Lessons of a Salon Owner

Larissa Macleman — Fri, 05 Jan 2024 09:00:00 +0000

Running a Salon is hard. You’re juggling all of these balls and you feel like you can’t catch a break because if you do, all of the balls will hit the ground! And although there are times when we can add another ball without any problem, sometimes we just need to stop, pick the balls up and start again.

And that’s ok!

It can be scary going from lots of growth with a full appointment book to seeing the numbers and thinking ‘how am I supposed to pay my team’. But, you never know where the next opportunity lies…

Today on The Salon Owners Collective Podcast, Larissa is joined by Kate Jarrett, founder of Hair by Loxy’s to discuss Success, Failure and Starting Over – Lessons of Salon Owner.

Here are three reasons why you should listen to the full episode:

Learn Kate’s top business secret
Get inspired by the growth of a ‘hobby’ to a full empire
Learn how to start over

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Click here to apply for Salon Mastery Coaching now.

Resources

CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Connect with Kate Jarrett

Website: https://hairbyloxys.com/

Instagram: https://www.instagram.com/hairbyloxys

Resources Kate Mentioned

Untamed by Glennon Doyle https://www.amazon.com/Untamed-Glennon-Doyle-Melton/dp/1984801252

The post Success, Failure and Starting Over – Lessons of a Salon Owner appeared first on Salon Owners Collective.

3 Things Salon Owners Should Be Focussed on in 2024

Larissa Macleman — Fri, 29 Dec 2023 09:00:00 +0000

Our team is leaving to go solo, profits are dropping, and we’ve hit the limit with pricing. We heard this a lot in 2023.

But remember, opportunity always comes out of crisis – and we’ve been through a lot as an industry (and the world) over the past few years.

2024 is a new chapter and a new opportunity for us to grow our Salon and make a killing in the industry.

You can have an incredible team, and great clients, get paid well, and do what you love, all whilst not overworking…

Although in this new chapter, a lot is changing, it doesn’t need to be a challenge – it’s an opportunity.

We just need to focus on what we can control.

Today on The Salon Owners Collective Podcast, Larissa chats about the 3 things all Salon Owners should be focussed on in 2024 – you may even join the $1 Million Salon Club (or $2 million, or even $5 million!).

Here are three reasons why you should listen to the full episode

Get ahead of the New Year rush – get things under control now
Learn my secrets to growing your Salon in 2024
Enter into the New Year with a plan

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Click here to apply for Salon Mastery Coaching now.

Resources

CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

The post 3 Things Salon Owners Should Be Focussed on in 2024 appeared first on Salon Owners Collective.

The Key to Leadership: Meetings, Power and Difficult Conversations

Larissa Macleman — Fri, 22 Dec 2023 09:00:00 +0000

We want to feel confident as the leader, and know how and when to have those hard conversations whilst also being able to have fun with your team.

But nobody tells you how to do it all, how to be the ‘fun’ boss whilst also being the boss that gets stuff done so wages can be paid and clients are happy – for a lot of Salon Owners, it’s something we just have to learn on the job…

But, it doesn’t have to be that hard.

You can do it all! You can know how to have those conversations we all avoid and have clear meetings with your team whilst also still having fun at the same time.

You just need to act like you’re driving a speed boat, where every conversation, meeting, or book you read can change the path of the boat for the better…

Today on The Salon Owners Collective Podcast, Larissa is joined by Penny Holden. To chat about The Key to Leadership: Meetings, Power and Difficult Conversations

Here are three reasons why you should listen to the full episode:

Learn how to get conscious – in leadership
Look after yourself and your team by having those difficult conversations
Understand the reality of being a human being…

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Click here to apply for Salon Mastery Coaching now.

Resources

CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Connect with Penny Holden

Website: https://pennyholden.com/

LinkedIn: https://www.linkedin.com/in/pennyholden/

Email: penny@pennyholden.com

Resources Penny Mentioned

The Monk Who Sold His Ferrari: https://www.amazon.com.au/Monk-Who-Sold-His-Ferrari/dp/0062515675

The post The Key to Leadership: Meetings, Power and Difficult Conversations appeared first on Salon Owners Collective.

5 Biggest Lessons of 2023

Larissa Macleman — Fri, 15 Dec 2023 09:00:00 +0000

Before we jump into 2024 and map out our goals and dreams, let’s take a moment to stop and reflect on what an incredible year 2023 has been!

So it’s only fitting that we reflect on some of the conversations we’ve had over the last year on the Salon Owners Collective Podcast. We’ve done nearly 50 episodes, welcomed over 20 new guests onto the podcast and we’ve delved into some great topics this year.

But amongst all of the amazing conversations and lessons we’ve learnt, 5 stand out from the rest. These are conversations that not only I loved, but you guys really engaged with too.

Today on The Salon Owners Collective Podcast, Larissa reflects on the year with the 5 Biggest Lessons of 2023 – it may even help you plan your goals for 2024!

Here are three reasons why you should listen to the full episode:
Reflect on the key learnings of 2023!

Learn about the systems and processes needed to recruit and retain a winning team… and a winning client.
How to pay yourself (what you want and deserve) in 2024!

12 Steps to a Stress-Free Christmas

We know how busy the lead-up to Christmas is for Salon Owners – ordering stock, booking clients and creating a great employee experience, which is why we’ve put together 12 steps to a stress-free Christmas!

Keen to get your hands on it? Simply sign up for our 12 steps to a stress-free Christmas series via our Free Profitable and Successful Salon Owners Facebook group – https://bit.ly/StressFree_Xmas

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Click here to apply for Salon Mastery Coaching now.

Resources

CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

The post 5 Biggest Lessons of 2023 appeared first on Salon Owners Collective.

3 Ways AI CAN Help Your Salon

Larissa Macleman — Fri, 08 Dec 2023 09:30:00 +0000

Technology can be scary for us to wrap our heads around – it’s always changing, there are a million updates, and it’s just not worth the stress!

But what if I told you that technology, more specifically AI, can actually save us a heck of a lot of time…

As Salon Owners, we often think we’re ‘not a computer guy’ we just want to help people look and feel their best and we do that with our hands (and our scissors and brushes and all the other tools we use).

But AI is one of the most powerful tools we have available to us, and for some reason, our industry is falling behind by not using it!

Today on The Salon Owners Collective Podcast, Larissa is joined by Scott Moon from Salon SOS to discuss 3 Ways AI CAN Help Your Salon. Scott breaks down how WE as non-tech people, can use AI… and actually make Marketing and the way we communicate with our clients a whole lot easier.

Here are three reasons why you should listen to the full episode:
Discover that AI isn’t just about robots, it’s also about helping you save time!

Learn 3 ways to incorporate AI into your marketing plan so you can focus on other areas of your business
What mistake Salon Owners are making with how they currently use technology… and how to fix it!

12 Steps to a Stress-Free Christmas

Keen to get your hands on it? Simply sign up for our 12 steps to a stress-free Christmas series via our Free Profitable and Successful Salon Owners Facebook group – https://bit.ly/StressFree_Xmas

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!

Click here to apply for Salon Mastery Coaching now.

Resources

CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Connect with Salon SOS

Website: https://www.salonsos.ca/

Facebook: https://www.facebook.com/salonoptimisationsolutions/

Instagram: https://www.instagram.com/salon.s.o.s/

YouTube: https://www.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww/

TikTok: https://www.tiktok.com/@salon.s.o.s

Resources Scott Mentioned

AI Training: https://www.salonsos.ca/challenge-page/ai-training-hair-salon

ChatGPT: https://chat.openai.com

Dall/e: https://openai.com/dall-e-2

7 Habits of Highly Effective People: https://www.amazon.com.au/7-Habits-Highly-Effective-People/dp/0743269519

The post 3 Ways AI CAN Help Your Salon appeared first on Salon Owners Collective.

4 Revenue Building Tactics in 2024

Larissa Macleman — Fri, 01 Dec 2023 09:00:00 +0000

We’re in a recession! Clients aren’t coming in and the team isn’t meeting their targets – we’ve heard this conversation a lot from Salon owners around the world.

But, what if I told you 4 revenue-building tactics for 2024 that can help your Salon beat the recession slump… starting with a winning culture.

The client wins when she gets what she wants, what she needs, and gets things she didn’t even know she needed – and when she wins, she comes back. Our team wins when they’re busy and meeting targets, when they’re winning, we’re also winning – creating a winning culture.

Today on The Salon Owners Collective Podcast, Larissa reveals 4 revenue-building tactics for 2024 to build a winning culture during a recession.

Here are three reasons why you should listen to the full episode:

Plan for profits in 2024
Learn my secrets for a winning culture
Beat the recession slump

12 Steps to a Stress-Free Christmas

We know how busy the lead-up to Christmas is for Salon Owners – ordering stock, booking clients, and creating a great employee experience, which is why we’ve put together 12 steps to a stress-free Christmas!

Keen to get your hands on it? Simply sign up for our 12 steps to a stress-free Christmas series via our Free Profitable and Successful Salon Owners Facebook group – https://bit.ly/StressFree_Xmas

Salon Mastery

Achieve Salon Growth without being overwhelmed or overworking – it is possible!
Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.

Click here to apply for Salon Mastery Coaching now

Resources

CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

The post 4 Revenue Building Tactics in 2024 appeared first on Salon Owners Collective.

Building a Brand Story – The Importance of Social Media

Larissa Macleman — Fri, 22 Sep 2023 09:00:00 +0000

Do you ever feel overstimulated by content on the internet?

Like, there’s so much content – there’s just no way you can possibly take it all in.

It makes you think right, how is my content supposed to reach my audience in and amongst all this chaos?

With so many messages from different brands and corporations bidding for their attention – how do I make my message stand out?

The thing about social media is – theres no limited to how much can be posted right? So the stakes, the competition and the expectation is higher. You can’t just post any old thing and get seen. You’ve got to be intentional and strategic and consistent.

You’ve got to tell a story.

On this episode of The Salon Owners Collective Podcast we are joined by the incredible Hayley Mears, an expert on building a brand story and the best person to help tell us, once and for all, what should we be posting on social media.

Here are three reasons why you should listen to the full episode:

Discover the importance of communicating your brand story on social media – and how to do it effectively.
Understand the key elements of brand that you need to define in order to present a cohesive, inspirational and relatable brand story.
Find out how (much) to prioritise content creation and development as part of your marketing strategy

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!

Salon Mastery

Achieve Salon Growth without overwhelm or overworking – it is possible!

Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. No more winging it!

Together we’ll build a 9-part business strategy for your salon with your own dedicated Success Coach to lead you toward Success. The Salon Mastery HUB delivers Strategies, Done-For-You, Masterclasses, workshops & more. Live Salon-Growth Workshops with Industry Experts & Coaches Access to a close-knit community of Salon Owners so you never feel alone

Click here to apply for Salon Mastery Coaching now.

Resources:

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

The post Building a Brand Story – The Importance of Social Media appeared first on Salon Owners Collective.

How to: Make Your Salon Go Viral in Fifteen Seconds

Larissa Macleman — Fri, 18 Aug 2023 09:00:00 +0000

When it comes to social media marketing, having a post go viral is the ultimate success story – right?

And in 2023 the easiest way to go viral on social media is *drum roll please* TIKTOK.

Now, i know what you’re thinking – isn’t Tiktok just full of preteens, bored mums and unemployed millennials? Isn’t TikTok a bit… embarassing?

Actually, Tiktok has over 1 billion monthly users (75% of whom are fully grown adults!) and is closely catching up with the likes of Facebook and instagram. Despite this, it is one of the least monetised social media platforms meaning you can get your content in front of potential new clients – for free.

On today’s episode of The Salon Owners Collective Podcast, I’m joined by Tiktok marketing expert Talia Datt and she shares with us exactly how Salon Owners can utilise TikTok to go viral – and boost their Salons visibility and ultimately sales.

With the golden formula to communicate with the right message to your audience – in just 15 seconds.

Here are three reasons why you should listen to the full episode:

How to use Tiktok to make your Salon go VIRAL
The golden formula for communicating with your audience in just 15 seconds
How to utilise AI to keep up with the demands of social media marketing

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!

Resources:

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

CLICK HERE to check out The Social Cliq

CLICK HERE for “Buy Back Your Time” by Dan Matel

The post How to: Make Your Salon Go Viral in Fifteen Seconds appeared first on Salon Owners Collective.

4 Steps to a Marketing Strategy That Works – Part 3/3

Larissa Macleman — Fri, 21 Jul 2023 09:00:00 +0000

Do you feel rejected by social media? You put yourself out there (and it’s not easy) and you sit by your phone eagerly anticipating the likes and comments only to feel like you’ve been stood up in a bar.

Maybe you’ve been doing all the things, and you’ve seen some success but you’ve hit a plateau and you don’t know how to get that momentum back.

You try to work out whats going on so you make the weary journey into meta business suite to look at the numbers, but its all gibberish – what does any of it mean?

You feel defeated so you just go back to winging it, posting blinding with your fingers crossed.

In this 3 part series of the Salon Owners Collective Podcast, marketing coaches Bel and Braeley the 4 steps to building a marketing strategy unique to your Salon – so that you can attract your dream client AND get them from your socials to the salon chair.

Over the last two weeks we’ve revealed how to identify and attract not just any clients, but your dream client. Click here to catch up.

In today’s episode, we’re giving you the final piece of the puzzle – with the exact numbers you need to know to understand whether your content is working – AND what to do if it’s not.

Here are three reasons why you should listen to the full episode:

KNOW YOUR NUMBERS: Understand what the numbers in meta suite are trying to tell you about how your content is performing.
Learn how to read your audience like a book – what to test and challenge to get a better understanding of how your audience responds to your content.
What you focus on will grow – find out the number 1 fool-proof way to increase engagement on your content

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!

Resources:

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

CLICK HERE for our 10 marketing strategies specifically for Smart Salon Owners (that’s you).

The post 4 Steps to a Marketing Strategy That Works – Part 3/3 appeared first on Salon Owners Collective.

4 Steps to a Marketing Strategy That Works – Part 2/3

Larissa Macleman — Fri, 14 Jul 2023 09:00:00 +0000

If you’re feeling hoodwinked by social media – then this is for you. As a Salon Owner, you know the power of social media marketing but you just can’t seem to get it to work for you.

You’re posting content but it seems like a lot of work, for little reward. Why is no one engaging with it?!

You feel like there’s no time, no hope and frankly, no point. So you just wing it – and hope for the best.

But deep down you know that what you really need is a strategy, right?

In this 3 part series of the Salon Owners Collective Podcast, marketing coaches Bel and Braeley the 4 steps to building a marketing strategy unique to your Salon – so that you can attract your dream client AND get them from your socials to the salon chair.

Last week we revealed how to identify and attract not just any clients, but your dream client. Click here to catch up.

In today’s episode, we’re diving into the final two steps to building a strong marketing strategy that delivers results for your Salon.

Here are three reasons why you should listen to the full episode:

Understand your client’s buying journey – the questions they ask and the answers they seek from when they first lock eyes on your brand – to when they finally sit down in your chair.
Learn the exact type of content to communicate and nurture your client at every stage of their journey
Walk away with a easy to action marketing strategy that will deliver a consistent stream of new clients, while nurturing your existing clients, too.

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat with me!

Resources:

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

CLICK HERE for our 10 marketing strategies specifically for Smart Salon Owners (that’s you).

The post 4 Steps to a Marketing Strategy That Works – Part 2/3 appeared first on Salon Owners Collective.

4 Steps to a Marketing Strategy That Works – Part 1/3

Larissa Macleman — Fri, 07 Jul 2023 09:00:00 +0000

Do you dread social media marketing? You don’t know what to post that will actually get traction – you feel like you’re posting all the time but no one is engaging with it – are they even seeing it?

You feel like there’s no time, no hope and frankly, no point. So you just wing it – and hope for the best.

But deep down you know that what you really need is a strategy, right? Well then, this is for you.

Starting with part 1: how to identify and attract not just any clients, but your dream client. Because if you’re marketing to everyone – you’re marketing to no one.

Here are three reasons why you should listen to the full episode:

Find out how to identify and attract your ideal client
Learn the exact demographics you need to know to communicate to them directly.
Discover your hero service and how to use to get the edge over your competition.

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!

Resources:

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

CLICK HERE for our 10 marketing strategies specifically for Smart Salon Owners (that’s you).

The post 4 Steps to a Marketing Strategy That Works – Part 1/3 appeared first on Salon Owners Collective.

How to Make More Money From the Clients You Already Have

Larissa Macleman — Mon, 19 Jun 2023 09:00:00 +0000

If you’re looking to make more money in your Salon, there are only 2 ways to do it. Either you attract more clients, or you make more money from the clients you already have.

And if you ask me, the first thing to do is to focus on the clients in front of you. Could they be spending more? I know they could.

It’s like this

Let’s say you owned a restaurant, you wouldn’t hand them the check before asking them if they’d like coffee or dessert, would you?

Now, I’m not saying that more clients don’t equal more money – but wouldn’t it be ideal if you could make more money without campaigning for new clients?

In this episode of The Salon Owners Collective Podcast, I reveal 6 ways to get your clients to spend more, and strategies you can implement that will increase your average client spend by 10, 20 or even 30%.

So that when you do attract new clients, you make more money from them, too.

Here are three reasons why you should listen to the full episode:

Discover the 6 ways to make more money… without having to market to new clients
Implement the right systems and processes to keep clients (and their cash) from falling through the cracks.
Learn the 3 things that will get your team focused on (and invested in) optimising client spending.

Ready to start implementing these strategies in your salon but worried about how it will work with your team? Get the Rockstar Team Guide, everything you need to prepare your team for success – just c lick here

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Resources:

Click here to join the Profitable & Successful Salon Owners Facebook Group

The post How to Make More Money From the Clients You Already Have appeared first on Salon Owners Collective.

The Selfish Salon Owner? Why Prioritizing Yourself is Essential to Success

Larissa Macleman — Sun, 04 Jun 2023 09:00:00 +0000

Tired of feeling like you’re working so hard on your Salon business… with little to no reward?

You’re constantly hustling, but you never feel satisfied.

Maybe you spend every waking moment thinking about your Salon, and how to “make things better”. You’re always looking towards the next goalpost, but not actually enjoying the present moment. Who’s guilty?

If you’re feeling burned out with your business, and life, then you need something to steer you in the right direction.

Think of it as some essential self-care, a time to think about YOU and put actions into place to bring you more happiness in your life… rather than burnout.

Because a lot of owners mistake the mistake of putting themselves last… and I don’t want that for you.

In this episode, I want to introduce you to Jenna Free. Jenna is a therapist for entrepreneurs like yourself. Jenna and I discuss how to find happiness in your business that doesn’t require you to work more hours in the salon or hire new team members. How to find happiness that actually starts from within YOU.

Here are three reasons why you should listen to the full episode:

Discover the secret to overcoming burnout as a Salon Owner
Real-life therapist advice for achieving success without burning yourself out.
Is it normal to think about your business 24/7?

The Salon Profit Bootcamp

CLICK HERE to get started

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Resources:

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

CLICK HERE to follow Jenna on Instagram

The post The Selfish Salon Owner? Why Prioritizing Yourself is Essential to Success appeared first on Salon Owners Collective.

Salon Stories: Surviving the Ups and Downs of Business Ownership

Larissa Macleman — Mon, 15 May 2023 13:00:00 +0000

When you own a business, it often feels like nobody else understands what it’s like.

Our friends might wonder why we don’t just get a ‘normal’ job and avoid all the hard work and staff drama.

Dealing with inconsistent employees, staff dramas, client complaints, and misbehaving teams can make us question ourselves, right?

We might think it’s hard to find good people, and we can easily start blaming ourselves… what are we doing wrong?
However, it’s a mistake to believe that having a great team and running a successful business will mean that dramas and horror stories don’t happen.

They’re simply part of the territory when employing humans.

But what you can do, is put simple strategies into place that will help you deal with team dramas when they come up, and minimise them going forward.

So… I wanted to change things up a bit for this episode and share some of my own Salon drama stories.

As someone who regularly coaches Salon Owners like you, offering support, advice, and proven strategies to improve their businesses, I’ve walked a mile in your shoes.

And let me tell you, those shoes have some stories—some hilarious, some horrifying.

Horror stories like these can happen to everyone at some point…

But what I will share are my solutions to minimise the horror stories!

Reasons why you should listen to the full episode:

Hear my horror stories from my Salon days and the lessons learned
My key strategies for dealing with Team Dramas (the expected & unexpected)

Salon Business Plan

CLICK HERE to grab a copy of our Business Plan

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Resources:

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

The post Salon Stories: Surviving the Ups and Downs of Business Ownership appeared first on Salon Owners Collective.

From 60+ Hour Weeks to More Freedom: The Power of Salon Systems

Larissa Macleman — Sat, 29 Apr 2023 09:00:00 +0000

Want to know the reason you spend ALL of your waking hours getting caught up in the day-to-day running of your business?

The REAL reason you’re working 60+ hour weeks but never ticking anything off your to-do list?

It’s because you’re missing 1 simple, yet completely vital thing.

Solid Systems & Processes.

Creating & implementing these inside of your business will GROW your business without you having to work any more hours…you’ll actually work fewer hours in the Salon and get better results!

But this can be scary, right? As the Salon Owner, you often feel like if you aren’t ‘there’ in Salon 24/7 running things, then you’re going to lose the connection with your clients, and your team won’t do it as well as you can…

And so you allow your business to be centred around you, to ‘need’ you 24/7.

Stop right there!

This mindset is not sustainable and with it, your business will never grow… you are actually making life & business harder for yourself.

That’s why I want to introduce you to Kailah Lee, Award Winning Bridal Hairstylist & Salon Mentor.

Here are three things you will learn in this episode:

The mindset shift for Salon Owners in implementing systems that will benefit not just yourself, but your team.
Catching yourself out when you’re starting to listen to your inner critic
How to build a salon package your client f*cking loves (and comes back every time)

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!

Salon Business Plan

CLICK HERE to grab a copy of our Business Plan & Masterclass

Resources:

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

CLICK HERE to check out Kailah’s Instagram

CLICK HERE to check out Kailah’s Business, The Bridal Hairstylist Academy

CLICK HERE to listen to “Blue Ocean Strategy” book

The post From 60+ Hour Weeks to More Freedom: The Power of Salon Systems appeared first on Salon Owners Collective.

“Help, I Can’t Attract Any New Salon Clients!”

Larissa Macleman — Thu, 09 Mar 2023 09:00:00 +0000

Raise your hand if you want to:

Have a consistent social media posting schedule that didn’t require too much time and effort
Consistently feel confident that what you post that is going to work, without paying someone to do it for you
Have your marketing efforts actually give you the results you are after, more followers, more engagement, and ultimately, more clients,

If you’re answering YES to any of the above, then you aren’t alone!

Because let’s be honest, social media marketing isn’t always as easy to juggle and navigate as busy salon owners, and what makes it trickier is that there is no one-size fits all approach to marketing! As a result, posting on socials can get dropped easily especially as you get busy wearing a million different hats…

So the question is; how can you attract dream clients to your Salon, without having to spend a fortune on marketing, and too much time & effort…

I want to introduce you to Tamara Reid. Tamara is an absolute icon in the Beauty industry, spending her career in just about every role you can think of, before landing at Timely, a Salon Software company.

In this episode, discover the secret to a low-cost, low-effort marketing strategy, why collaboration over competition is key & an honest conversation about running a successful business.

Here are three reasons why you should listen to the full episode:

Unlock this consistent social media posting schedule that doesn’t require too much time and effort
Consistently feel confident that what you post that is going to work, without paying someone to do it for you
Discover how to ensure your marketing efforts actually give you the results you are after, more followers, more engagement, and ultimately, more clients

4-Simple Steps to Create a Salon Business Plan

CLICK HERE to save your spot for the masterclass event

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Resources:

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

CLICK HERE to follow Tamara

CLICK HERE to check out Timely Salon Software

CLICK HERE to listen to E-Myth Revisited

The post “Help, I Can’t Attract Any New Salon Clients!” appeared first on Salon Owners Collective.

Turning Followers into Lifelong Salon Clients

Larissa Macleman — Thu, 26 Jan 2023 09:00:00 +0000

You don’t often get a second chance to make a first impression, especially in the Salon Industry.

In today’s online-dominated world, 95% of people who visit your website are new clients.

Yes, that’s right! NEW clients.

Potential new clients will stalk your Salon’s website and socials, forming an expectation of what they will get if they come to your Salon…will you live up to their expectations?

So how do you turn all that online activity into actual paying clients that LOVE what they see online and offline, and come back again and again?

I want to introduce you to the CEO of MYA & former Salon Owner, Kati Whitledge.

Kati is an expert with social media & marketing Salons online. MYA is a Marketing and Client Recruitment Software for Beauty Industry Professionals that uses human behavior techniques to match clients with the perfect Salon for them.

In this episode, Kati & I discuss what to post on your social media feed and website that will attract clients to your brand, as well as strategies that you can implement in your Salon that will ensure those clients always return.

Here are three reasons why you should listen to the full episode:

Discover what to post on your social media feed to attract clients
Learn the importance of a website for your Salon business in setting the scene for your brand.
How to ensure your clients love your Salon online & offline.

9 Part Plan

CLICK HERE to get access to the 9-part plan to Salon success

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Resources:

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

CLICK HERE to listen to “What Got You Here, Won’t Get You There”

CLICK HERE to listen to “Life Force” by Tony Robbins

CLICK HERE to check out Mya

The post Turning Followers into Lifelong Salon Clients appeared first on Salon Owners Collective.

2022: The Year We Were Forced To Face Our New Normal

Larissa Macleman — Tue, 13 Dec 2022 09:00:00 +0000

You’ve made it.

This last year is just about to be done and dusted. You have tackled all the highs and lows that have been thrown your way – so it’s time to celebrate!

We rode the wave of trying to manage a growing team, and navigating a shift in lifestyle demands as well as increased challenges in attracting & hiring new team members!

You were able to ditch the masks in the Salon and greet your clients and team as normal. Events and industry awards were able to be held, and so many Salon Owners were able to reconnect with each other again! How good did it feel to be able to have a hug again?!

As I share my top moments of 2022 in this episode, I would love to invite you to reflect on what your successes were in this last year.

Why? To make the most of this upcoming year and, to truly level up your business, you must decide to be and do something different than you’ve been in the last year.

If nothing changes, nothing changes… If you do everything the same as you did last year, everything will stay the same.

So in order to move forward, we need to be able to identify where you currently are in your business.

Whatever it may have looked like for you, I would love you to take this moment to appreciate all you achieved in 2022! You have smashed it!!

But, I know there is more inside of you! So, let’s dive into my top moments of 2022 so that we can fully move into planning what we want 2023 to look like!

I am excited to share these episodes with you and the game-changing strategies that will help you enter a new year, full of new possibilities and opportunities as the Salon CEO!

Here are three reasons why you should listen to the full episode:

How to make the most of the upcoming year and beyond as Salon CEO
Learn how to level up your business, by reflecting on the year that has been
Discover my top moments from 2022 and why they were the best!

Inner Salon CEO Snapshot:

CLICK HERE to get your hands on it

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Resources:

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

The post 2022: The Year We Were Forced To Face Our New Normal appeared first on Salon Owners Collective.

Mastering the Next Generation of Hair Stylists

Larissa Macleman — Thu, 20 Oct 2022 09:00:00 +0000

The Hair & Beauty industry is forever evolving.

Between a new generation of stylists and lifestyle changes, social media taking over our lives & clients demanding more from a client experience, Salon Owners are left wondering what’s next.

It can feel like you’re a soldier going into battle, putting out fire after fire with your team,

Then when you get home from the salon, instead of switching off, you have to spend your limited spare time looking for new team members, creating short, entertaining videos to keep your brand relevant, and brainstorming ways to provide a seamless client experience,

It’s no wonder that Salon Owners end up burned out and overwhelmed! It’s a battlefield out there. How can you navigate your ever-changing team, clientele, and social media landscape?

If there is anyone who knows how to tackle and navigate this generation of stylists and clients, it’s Eric Taylor. With over 18 years in the industry, Eric is the Founder and CEO of Salon Republic, and sits on the industry board in California.

Today, Eric is going to share with you his entrepreneurial secret to running a profitable Salon business, and managing the highs and lows of the industry, especially when it comes to your team.

Let’s dive into the episode and hear what Eric has to say…

Here are three reasons why you should listen to the full episode:

Uncover the secrets about the latest generation of stylists
Discover how to manage and run a successful team
Learn the latest industry trends of the Hair & Beauty Industry

Inner Salon CEO Snapshot

CLICK HERE to get your hands on it

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Resources:

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

CLICK HERE to follow Eric on Instagram

CLICK HERE to check out The Hair Game Podcast

CLICK HERE to check out Salon Republic

The post Mastering the Next Generation of Hair Stylists appeared first on Salon Owners Collective.

The Hard Truth About Your Salon’s Culture

Larissa Macleman — Fri, 14 Oct 2022 09:00:00 +0000

As a Salon Owner, it can be so easy to get sucked into what I call “shiny object syndrome”, especially when you first open your business…press pause on that team retreat for now!

You’re ready to hit the ground running, and do all the things you have always wanted to when stuck behind the chair working for someone else. You feel like a kid in a candy store, right?!!

But in my perspective, this can be a big mistake.

Less is always more, especially when you’re first starting out in Salon Ownership. It’s important to build strong foundations in your salon business so that you don’t have to backtrack and backfill once you have grown.

One core ingredient of a successful business that you need to get clear on at the start, is your culture. The thing that makes the wheels go round.

I know building a strong team culture can feel tricky for a lot of owners. Like, you worry that if your culture isn’t strong enough… your team might not stay around, you might not be able to hire new team members and it will affect the overall feel and reputation of your Salon.

Like, you know that everyone wants to work for someone that has a great reputation!

I know you might be asking, “okay but what does an amazing culture look like?”

So, I want to introduce you to Tara Hainsworth – the owner of the successful Salon, Hainsworth & Company. Tara has nailed the secret recipe to team culture and what successfully grew her team from 2 to 20.

Tara is going to share her strategies around how to build an amazing team culture so that your team won’t leave… and how to be flexible in your business. It’s time to do less, but do it better and establish the core of your business before you can grow…

Here are three reasons why you should listen to the full episode:

How to build an amazing team culture
Learn Tara’s secret for how to get your team to stick around and love working for you
Discover the first thing to implement when you open your Salon

Inner Salon CEO Snapshot

CLICK HERE to get your hands on it

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Resources:

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

LISTEN to the Power of One More by Ed Mylett

CLICK HERE to follow Tara on Instagram

The post The Hard Truth About Your Salon’s Culture appeared first on Salon Owners Collective.

Why a Good Team Member Stops Performing

Larissa Macleman — Fri, 07 Oct 2022 09:00:00 +0000

Is this you?

Your current team doesn’t want to work Saturdays or late nights, and they aren’t hitting their targets, yet come to you asking for a pay rise… OMG are they serious?!

And when you try to hire someone new, it’s crickets! It seems like nobody wants to work these days…is this familiar?

So to make up for it, you have to pull the weight for your team… you’re putting in all the hours, saying yes to all the clients…you have a large team, and yet, your Salon still isn’t growing…

It always feels like 2 steps forward, 3 steps back. You’re going round and round an ongoing loop with your team and your business hitting a plateau, and you feel like this is never going to end.

You find yourself asking, what is all of this for? You’re the highest earner, the one who is left mopping the floors at the end of the day…

But this isn’t what you imagined Salon Ownership being, right? No! This isn’t what Salon Ownership should look like… and believe me, I’ve been on that side of running a business, and it’s exhausting and you are left feeling unfulfilled and burned out.

I want to share with you one of my favourite team management strategies, which I taught my owners within our Salon Mastery Program during my 2-day Intensive. It’s all about the 3 step secret in how to get your team to want to work Saturdays and late nights!

It’s time for you to ditch this way of working, and move into your role of Salon CEO, and to do this you need a growing team that is bringing in amazing clients and revenue for your Salon.

Here are three reasons why you should listen to the full episode:

Discover how to get your team to LOVE working late nights and Saturdays
Learn my secrets to getting your team to hit their targets
How to move off the floor, without everything falling apart.

Inner Salon CEO Snapshot
CLICK HERE to get your hands on it

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Resources:

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

The post Why a Good Team Member Stops Performing appeared first on Salon Owners Collective.

Your Salon Is Not as Irreplaceable as You Think

Larissa Macleman — Fri, 23 Sep 2022 09:00:00 +0000

What do you want your Salon to be known for?

Why should a client choose your Salon over the one down the road?

These are the questions you need to ask yourself if you want to stand out from the rest and ensure clients choose YOU and always return…

After all, we all BASICALLY offer the same thing, right?!

Thinking back to my early Salon days, I remember sometimes feeling like I had to do all the things and serve all the clients to ensure they had nothing short of the best experience.,After all, I had 7 salons within walking distance, so I felt like I needed to take what I could get…those clients were valuable, right!

I would spend my days putting out fires, taking on extra clients, and doing the absolute most to ensure everyone in the room was happy.

But then I realised, this isn’t sustainable. It was exhausting, overwhelming, and funnily enough, didn’t bring more clients through the door…

Janine Jarman aka the Queen of Perms, is the founder of Curl Cult, a product that has changed the technology and science behind perms. With over 20 years of experience in the industry as a hairstylist, educator, Salon Owner, and now CEO, Janine knows what it takes to create a unique product offering that people LOVE and will always purchase.

What is special about Janine’s success is that she offers a service that is not only scalable but one that solves an immediate problem for her clients. This means her service and Salon itself, are irreplaceable.

Janine is going to share with you her hot tips on how to make your Salon irreplaceable so that your clients always choose you over the one down the road.

Here are three reasons why you should listen to the full episode:

Discover why your clients are choosing the Salon down the road
How to make your Salon irreplaceable
Learn strategies to ensure clients always return

Inner Salon CEO Snapshot

CLICK HERE to get your hands on it (I’ll send it to you in messenger)

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Resources:

CLICK HERE to listen to Traction by Gino Wickman

CLICK HERE to listen to Deep Work by Cal Newport

CLICK HERE to listen to The Big Leap by Gay Hendricks

CLICK HERE to follow Janine on Instagram

CLICK HERE to check out Curl Cult

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

The post Your Salon Is Not as Irreplaceable as You Think appeared first on Salon Owners Collective.

3 Untold Marketing Strategies for Time-Bound Salon Owners

Larissa Macleman — Thu, 12 May 2022 09:00:00 +0000

Is posting on your Salon’s social media pages something you find super overwhelming, or better yet, often totally forget about?

You know you have to do it, but you have no idea what you are supposed to be posting, let alone if it’s actually working and bringing you the results you’re after.

This is something I see all the time. You feel way too busy doing all the things, right? There are barely enough hours to have lunch, let alone plan a social media strategy that attracts new clients and keeps existing clients coming back…

So, what can you do to create a reliable social media schedule that DOESN’T take up what precious time you have left, AND one that is going actually to bring in new clients?

I want to introduce you to Belinda Haigh. Belinda is a social media guru for Salons, and has worked with hair and beauty brands such as Toni & Guy and Dermalogica – so she knows what she is talking about!

Belinda understands the life of a busy Salon Owner, and being a mother to young children herself, she totally gets that time is a luxury. So, she has come up with a social media posting plan for busy Salon Owners who don’t have the time to create new content every day!

Let’s dive into the episode and hear what show-stopping marketing advice she has up her sleeve…

Here are three reasons why you should listen to the full episode:

Discover a social media posting plan for busy Salon Owners who don’t have the time to create new content every day!
Learn the untold marketing strategies used by global brands like Toni & Guy.
Discover 3 easy-to-implement marketing strategies you can use in your Salon today.

Instagram Checklist

CLICK HERE to get your own copy (I’ll send it you in messenger)

Let’s chat…

I’d like to chat with you a bit more about your business and how I may help you. Just click here to jump over into messenger & chat!

Resources:

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

CLICK HERE to listen to “Secrets of a Millionaires Mind”

CLICK HERE to follow Belinda on Instagram

CLICK HERE to check out Belinda’s Website “Social Standards”

The post 3 Untold Marketing Strategies for Time-Bound Salon Owners appeared first on Salon Owners Collective.

The Real Reason Your Sales Have Hit a Plateau

Larissa Macleman — Fri, 22 Apr 2022 09:00:00 +0000

Do you ever feel like your Salon growth has hit a plateau?

Your team are underperforming and not hitting their sales targets, sales in general are low, and you don’t know why this happening or what needs to change. You feel like you are stuck doing the same thing, over and over again.

This might shock you… but solution is actually more simple than you think. It’s something you probably already know about, even… but I know it’s not always that easy.

It took me years to truly nail our Salon’s smashing sales strategy when I owned my Salon. So, if you are still figuring things out…you are not alone!

However, there is one secret that can enable you to further upsell to your clients and continue the sale, even without them stepping foot into the Salon… can you guess what it is?

I want to introduce you to the Co-Founder of SalonPay, Kristy Mckenzie.

Kristy has been in the hair and beauty industry for years and is a Salon Owner turned technology guru. SalonPay is Australia’s hottest after-pay system but is designed for Salons. How genius is that?

In this episode, you’ll discover exactly how to create endless sales opportunities for your Salon and more importantly for you, the owner! Keep listening to learn how to create profitability, stability and success for your Salon for now and in the future.

So let’s dive into the episode, and meet Kristy.

Here are three reasons why you should listen to the full episode:

Discover the one secret to getting your clients through the doors quicker
Learn how to continue to upsell to your Salon clients
Future-proofing your Salon: what does this look like?

Inner Salon CEO Snapshot

CLICK HERE to get your hands on it

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Resources:

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

CLICK HERE to check out Kristy on Instagram

CLICK HERE to check out SalonPay

CLICK HERE to listen to the Podcast Beyond the Self

The post The Real Reason Your Sales Have Hit a Plateau appeared first on Salon Owners Collective.

3 Reasons Your Recruitment Ads Don’t Work

Larissa Macleman — Fri, 08 Apr 2022 09:00:00 +0000

Isn’t it frustrating when you’re looking to hire someone new, but your recruitment ad gets 0 applications?

Every time you put an ad out, you think to yourself that ‘this time will be different and you will finally get your dream team member applying to work for you… but in reality, the results are disappointing and totally uninspiring.

This makes you feel like if nobody is showing any interest in your ad, then they most definitely are not lining up at the door to work for you. It can take a huge emotional toll on you as the Salon Owner.

I totally know how this feels, and let’s be real, it sucks…But in saying this, it is possible to find your dream Salon team in this climate, all it takes is the right strategies and mindset to know what you are looking for and what to expect.

I went live in my Profitable & Successful Salon Owners Facebook Group all-around this topic, as well as introducing our brand new guide “3 Reasons Your Recruitment Ads Don’t Work”.

This podcast episode is a sneak peek into this live event as it was so valuable for Salon Owners that joined me, so I knew I had to share it with you.

One Salon Owner, Shantelle, received 15 responses to her ad within one week! And has already trialed her favorite applicant … all from using our Rockstar Team Hub strategies

Another Salon Owner, Erika, who used our done-for-you ads templates received 4 applications over just a couple of days.

And finally, Kelly, another owner, just hired a new senior stylist using the templates!

If you too want results, then keep listening to hear all about how to make killer team-attraction ads for your Salon…

Here are three reasons why you should listen to the full episode:

Get an insight into my Facebook Group and a step-by-step look into my guide.
Discover how to attract your dream team to work for you with killer ads.
Understand why your ads aren’t attracting any applicants.

3 Reasons Your Recruitment Ads Don’t Work – Guide

CLICK HERE to get your hands on it (it’ll take you to messenger)

Rockstar Team Hub

CLICK HERE to get access to the Hub

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Resources:

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

The post 3 Reasons Your Recruitment Ads Don’t Work appeared first on Salon Owners Collective.

How to Attract Your Dream Team to Work For You

Larissa Macleman — Sat, 19 Feb 2022 09:00:00 +0000

Do you worry that at any given moment, your team may leave and you will struggle to replace them?

Like, every time you try to find a new team member or put out an ad, it never seems to work. It feels like no one wants to work for you!

You worry that you will never find any new team members, and since it feels like everyone is looking right now… your chances decrease even more! You feel like everyone else has all the team, and there is none left for you!

It has you constantly on tenterhooks; like you are being held hostage in your own Salon. … and it’s frustrating because you feel like it’s out of your hands.

Somebody leaves and you have no one to move the clients to, so you get stuck doing them and going back on the floor.

You feel like you are in a constant revolving door, with every 2 steps forward comes 2 steps back.

Well did you know, you could actually be making some crucial mistakes when it comes to hiring.. mistakes I see SO many Salons making.

So, grab your copy below, press play, and let’s dive into the episode…

Here are three reasons why you should listen to the full episode:

The real reason your job ad is not attracting the right stylists to apply.
The most common mistakes Salon Owners make when hiring a team.
How the Salon down the road has people lining up the door to work for them.

“5 Mistakes You’re Making When Hiring”

Learn how to attract the right people to work for you in your Salon, by avoiding these 5 mistakes when hiring. CLICK HERE to get your own checklist (it’ll take you to messenger!).

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Resources:

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group
CLICK HERE to watch the replay of my LIVE event “5 Mistakes When Hiring”

The post How to Attract Your Dream Team to Work For You appeared first on Salon Owners Collective.

Make This 1 Change to Be a Better Boss

Larissa Macleman — Sun, 24 Oct 2021 09:00:00 +0000

It’s almost 2022, and we can all admit: times have changed.

Anyone who’s been in this industry for more than a couple of years will have seen the change happening.

The shift is actually pretty clear… and it’s all about our employees.

With more and more Gen Y and Z coming into Salon and Spa businesses, there’s been a change in the expectations that these employees have. People now greatly value what I call the ‘lifestyle factor’.

They aren’t willing to work themselves to the bone, and they place a lot of importance on their work/life balance.

For many Salon and Spa Owners, this has been frustrating. But I think what we need to realise is that the shift is happening (or has happened) whether we like it or not.

So we need to get with the times and adjust, so that our businesses have the chance to still flourish.

That’s why in this episode, I’m going to be chatting all about your role, as the Salon Owner… the Salon CEO. I believe that in order to be a ‘best boss’, there is an important shift we need to make in not only our role itself, but how we, and others, view our role.

Tune in now to find out what it is.

Inner CEO Snapshot

CLICK HERE to get your hands on it

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Resources:

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

The post Make This 1 Change to Be a Better Boss appeared first on Salon Owners Collective.

Successfully Increasing Your Salon’s Prices

Larissa Macleman — Wed, 14 Jul 2021 09:00:00 +0000

As a Salon Owner, do you fear putting your prices up and creating boundaries with clients?

I get it. You’ve been doing things a certain way for so long that making any changes feels scary. You just don’t know how clients will respond!

In reality, changes are often necessary and unavoidable, but with the right approach, your ideal clients that trust you will adapt and grow with you.

In this episode, I chat with colour specialist and educator Kristina Russell, who you may know from the ‘colourkristinatalks’ podcast – one of my faves.

Kristina recently increased the price of her services by 8%! In this episode, she’ll share how and the results she saw.

I know her insight will provide YOU with great practical tips on how to communicate with clients.

Inner CEO Snapshot

CLICK HERE to get your hands on it

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Resources:

CLICK HERE: to access The Thought Leaders Practice Book by Matt Church

CLICK HERE: to access Expert to Influencer by Jane Anderson

CLICK HERE: to access the Colour Kristina Talks Podcast

CLICK HERE: to join the Profitable & Successful Salon Owners Facebook Group

The post Successfully Increasing Your Salon’s Prices appeared first on Salon Owners Collective.

Take your Brand Identity to The Next Level!

Larissa Macleman — Thu, 17 Jun 2021 09:00:00 +0000

Have you ever wondered what people think when they walk past your Salon? Do they love the look of it or do they ignore it and move on?

As human beings we judge, even when we try not to, it’s just part of our nature.

We often read and hear so many recommendations and opinions from others, but let’s be honest, the strongest opinion we make is based on what we first see. That’s why it’s so important as a Salon to be visually appealing – both online and on the street.

How can we expect clients to walk through our doors if there’s nothing they see that draws them in?

In this episode, I’m chatting with the founder of Crowdspring, Ross Kimbarovsky. Knowing all things marketing, he provides us with strategies on how to brand a Salon in ways that attract more clients, more often.

Inner CEO Snapshot

CLICK HERE to get your hands on it

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Resources:

CLICK HERE to visit Ross’ personal website

CLICK HERE to access the guide on Brand Identity

CLICK HERE to access the guide on Rebranding

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

CLICK HERE to find Ross on twitter

The post Take your Brand Identity to The Next Level! appeared first on Salon Owners Collective.

BREAKING: The Success of Your Salon Begins with You

Larissa Macleman — Wed, 26 May 2021 09:00:00 +0000

What if I told you that the key to growing a Successful Salon is as simple as looking in the mirror?

Now, I’m not saying that your dream Salon will magically appear if you look at yourself in the mirror and say ‘Tabitha’ three times. What I am saying is that you are the one who determines if your Salon is a success or not.

I know it’s easy to get caught up in external factors like your team underperforming or clients no longer making bookings…

But, as Salon Owners, what we forget is that this is all in our control.

Why don’t you like the way your team performs? Why aren’t clients making bookings?

Really think about it…

Want to know the answer? Find out in this episode where I chat with Wayne Mullins. Wayne will share his insights on what it takes to really own a Salon and its success.

So give it a listen and really capture what he has to say.

Inner CEO Snapshot

CLICK HERE to get your hands on it

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Resources:

CLICK HERE to get your hands on the Broken Windows, Broken Business book

CLICK HERE to check out the UGLY MUG MARKETING website

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

The post BREAKING: The Success of Your Salon Begins with You appeared first on Salon Owners Collective.

3 Crucial Steps to Make Your Salon Stand Out on Socials

Larissa Macleman — Wed, 19 May 2021 09:00:00 +0000

It’s no secret: times have changed.

If you think about it… when was the last time you picked up a phone book to make an appointment purely based on a name and number? Not very often, if at all, right? Gone are the days of going somewhere we know nothing about.

We now live in a digital world overpopulated with online information. Everything we need to know can be found with a few clicks online.

You might be wondering… why is this so relevant to the Salon Industry?

Your clients expect results. They want to be sure they are choosing the best place to get these results. So what will they do? Research and compare.

As a Salon, you need to stand out in this over-crowded digital world . You can’t expect clients to just magically appear… whether or not they make a booking, starts with you.

So how do you stand out on social media and attract those new clients? In this episode I’m chatting with Andy Seely, who is going to share the 3 most effective tips to improve your salon’s online visibility.

With years of experience in media and sales, Andy is full of expertise when it comes to using digital platforms to help grow a salon business…

Inner CEO Snapshot

CLICK HERE to get your hands on it

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Resources:

CLICK HERE to check out the Creatively Disruptive website

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

The post 3 Crucial Steps to Make Your Salon Stand Out on Socials appeared first on Salon Owners Collective.

How to Stand Out on Social Media

Larissa Macleman — Wed, 20 Jan 2021 09:00:00 +0000

There is 1 thing that is going to make your Salon stand out on Social Media amongst all your competition.

Do you know what it is?

It’s probably one of the reasons you started your business.

It’s probably even something you think about every day.

Know what it is yet?

Well, if you don’t… then that’s OK!

Because in this episode, my guest Leslie Lyons, is going to reveal all…

She will share with us the 1 secret that we all have at our disposal… that we probably aren’t even using when it comes to really making our Salon stand out on social media.

Tune into this episode to find out what it is.

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Resources:

CLICK HERE to grab Your Momentum Focuser to #LevelUp in 2021

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

CLICK HERE to check out “The Vision Driven Leader” by Michael Hyett

CLICK HERE to see Leslie on Instagram

The post How to Stand Out on Social Media appeared first on Salon Owners Collective.

If You’re Not on Google, You Don’t Exist

Larissa Macleman — Wed, 14 Oct 2020 09:00:00 +0000

It’s 2020… and do you know what that means?

If you’re not on google… you don’t exist.

Google is one of the most useful, yet under-utilised tools we business owners have at our disposal today. Many salon owners think all they need is some socials…And don’t get me wrong, so many Salons get their clients from Instagram, FB…

BUT you could be leaving money on the table. There are so many opportunities on Google to really expand the reach of our business, up our digital marketing game and truly take things to the next level…

That’s why I invited Tara Pollman to join me in this episode. Tara is a Website Developer and SEO Marketer, and today we’re going to chat all things google.

People are searching for services that you provide every day…so you need to ensure they find YOU – not the other salon down the road.

Here are three reasons why you should listen to the full episode:

Don’t make the same mistake I did with your Website
Learn why it’s important to check your mobile site
Discover that your website speed could be slow!

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Resources:

CLICK HERE to join Tara’s Facebook Group

CLICK HERE to check out Tara’s LinkedIn

CLICK HERE to check out the Digital Glam Squad Website

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

3 Powerful Quotes from This Episode

“If you’re not on google… you don’t exist”

“Posting a photo of an empty salon is like walking past an empty restaurant, no-one wants to go there!”

“When did you last look at your website on your mobile device?”

The post If You’re Not on Google, You Don’t Exist appeared first on Salon Owners Collective.

Is Your Salon’s Marketing Too Vague?

Larissa Macleman — Thu, 03 Sep 2020 09:00:00 +0000

A lot of Salon Owners are afraid to make their marketing too specific, or to ‘narrow down’ their ideal client too much… because they think it’s going to damage the size of their potential clientele.

But did you know, the opposite is actually true?!

“Niching Down” and really honing in on your Ideal Client through targeted Social Media & Online Marketing is the best way to attract more of the clients you love into your business!

Because when you try to attract ‘everyone’… you actually end up attracting no one!

In this episode, I’m chatting with Jessica Morrisson. Jessica is a Digital Branding Expert, and today we’re going to discuss how digital branding consistency can help you attract the “right” clients and repel the “wrong” clients.

The Guide- 6 Ways to Make More from the Clients you Already Have

Just click here to grab yourself a copy of the guide in Messenger!

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Recommended Links

CLICK HERE to check out the Biz Chix Podcast

CLICK HERE to take Jessica’s Digital Brand Style Quiz

The post Is Your Salon’s Marketing Too Vague? appeared first on Salon Owners Collective.

THIS is The Number One Purpose of a Salon CEO

Larissa Macleman — Thu, 16 Jul 2020 09:00:00 +0000

I believe there is 1 thing that is your number 1 purpose in life as a CEO of a Salon.

You’re probably wondering: “Well… what is it?”

One word: IGA

Do you know what IGA is?

When you spend time on IGA that results in either new client acquisition, or better serving your existing clients- then you naturally increase client spend, retention, and more.

In this episode, I’m going to share with you what IGA means and 5 IGA Ideas that you need to be carrying out, in your business.

With the ongoing effects of Covid-19 still lingering, these 5 activities are more important now than ever before. Tune in to this episode to hear what they are.

Top 10 IGA Guide

Just click here to grab yourself a copy of the guide in Messenger!

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Recommended Links

CLICK HERE to find out more about SalonBot

CLICK HERE to join the Salon Owners Collective Facebook Group

The post THIS is The Number One Purpose of a Salon CEO appeared first on Salon Owners Collective.

Social Media Mistakes to Avoid

Larissa Macleman — Wed, 15 Jul 2020 09:00:00 +0000

Do you ever click onto Facebook or Instagram and spontaneously post a before & after photo… just because it seems like the sort of thing you ‘should’ be doing?

You don’t really put much thought into the post or caption… because you’re not actually sure what the thought behind the post even is in the first place… right?!

So many Salon Owners that I know do exactly this. They vaguely know the outcome they want to achieve from Social Media in general, but they aren’t thinking about the outcome they want to achieve from each post.

And this is where so many Owners tend to go wrong.

Posting ‘just for the sake of it’ will not help you build an engaged following online, because, well, there’s basically nothing to engage with! What you need to start thinking about is goal-oriented Marketing.

In this episode, I’m joined by Jenny Eastwood. Jenny is a freelance creative copywriter and Salon Marketing expert! Today we’ll chat about why you need to be talking directly to your ideal clients in your posts… considering what your clients want to see, adding value and actually thinking:

“What outcome do I want to achieve from this post?”

“So then… how can I make this outcome happen from this post?”

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Or join me in The Salon Owners Collective Facebook Group.

RECOMMENDED LINKS

CLICK HERE to check out Influence- The Psychology of Persuasion by Robert Cialdini

CLICK HERE to check out Jenny’s Instagram

CLICK HERE to check out the Eastwood Creative Website

The post Social Media Mistakes to Avoid appeared first on Salon Owners Collective.

5 Easy Ways to Generate Income into your Salon

Larissa Macleman — Fri, 10 Jul 2020 09:00:00 +0000

Recovering & Rebuilding your business, Post-Covid, will require you to carry out some Income Generating Activities (IGA).

To really move the needle in your business and increase your sales income (and thus your profitability), you need to ensure you replace some of your ‘client time’ with training your team to serve clients well and giving them the best service.

In my experience, the better you serve your clients the more they spend. Get these two things right, and you have a humming business.

Well… I’ve done the work for you!

In this episode I’ll share my 5 simple and quick income generating ideas you can implement straight away.

Start to rebuild your business Post-Covid, without investing hours you don’t have on complicated marketing strategies. Use these fun Income Generating Activities… & reap the rewards

Top 10 Income-Generating Ideas Guide

Just click here to grab yourself a copy of the guide in Messenger!

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Recommended Links

CLICK HERE to find out more about SalonBot

CLICK HERE to join the Salon Owners Collective Facebook Group

The post 5 Easy Ways to Generate Income into your Salon appeared first on Salon Owners Collective.

The 3 Things That Will Transform Your Marketing

Larissa Macleman — Wed, 03 Jun 2020 09:00:00 +0000

Do you feel confused about your Salon’s Marketing?

When I talk to so many Salon Owners that I know about this topic, they often feel confused and lost!

When I look to the reason why this is happening, 1 thing is abundantly clear to me…

And that’s that they haven’t nailed the basics!

When you see the big Hair & Beauty Industry Giants doing all these fancy things and having this massive success, you want to follow suit, right?! Of course you do!

But it’s vital to remember that you first need to absolutely nail the basics. Because if you don’t have a solid foundation, your structure will collapse!

In this episode, I’m chatting with Sarah Garner from Digital Bloom. Digital Bloom is a branding boutique dedicated to helping hair beauty and wellness businesses nail their brand game, own their story and reconnect their ‘why’.

Sarah will share with us her ultimate 3 basic steps that any hair or beauty brand needs to nail if they want their Marketing to even have a chance at being successful…

This is something every hair or beauty Salon Owner needs to hear!

RECOMMENDED LINKS

CLICK HERE to check out Profit First by Mike Michalowicz

CLICK HERE to check out Digital Bloom’s Website

CLICK HERE to check out Digital Bloom on Instagram

CLICK HERE to check out the Rockstar Team Guide

The post The 3 Things That Will Transform Your Marketing appeared first on Salon Owners Collective.

How to Increase Your Salon’s Retail Sales

Larissa Macleman — Thu, 21 May 2020 09:00:00 +0000

It’s a delicate balance:

You want to increase your Salon or Spa’s retail sales… but you don’t want to be too pushy or sound too ‘salesy’ to your clients.

You want your team to push retail sales, but they struggle with what to say and what to sell…

I know the struggle. Sometimes it feels like its an upward struggle to increase retail sales – you tell, you ask…you set incentives… but still no change

In this episode, I’m chatting with Daniela. Daniela is a Spa Marketing and Retail Strategist who is going to chat today about how to increase retail sales without coming across pushy.

We’ll also go over some top tips on how to help your team become comfortable with selling retail and smash your Salon Sales!

Recommended Links

CLICK HERE to check out Dare to Lead by Brene Brown

CLICK HERE to check out The Compound Effect by Darren Hardy

CLICK HERE for Daniela’s Instagram

CLICK HERE to check out the ‘Spa Marketing Made Easy’ Podcast

CLICK HERE to join the Salon Owners Collective FB Group

The post How to Increase Your Salon’s Retail Sales appeared first on Salon Owners Collective.

Social Media: Why “Perfection” Is Overrated

Larissa Macleman — Wed, 06 May 2020 09:00:00 +0000

Do you ever feel the pressure to be ‘perfect’ on Social Media?

You want to present yourself, your team & your Salon or Spa Brand in the most professional, polished way possible…

In fact, you’re often so worried about being perfect that you struggle to ‘show up’ on Social Media at all!

Newsflash: perfection is overrated!

What is becoming more and more evident on Social Media is that ‘perfect’ just doesn’t work anymore! As the online landscape becomes more and more flooded with different brands & advertising & promotions & campaigns…. What people are really looking for is to make a connection.

I’m talking about a real-life, human to human connection that you just don’t find with ‘perfection’.

In this episode of the Podcast, I’m joined by Stephanie from Sunny Storm Marketing. We’re going to chat about all things Marketing and why it’s important to not only show up on Social Media, but to show up in a way that lets people get to know who you & your brand really are ‘behind the screen’.

Stephanie will also share her top tips on Facebook & Instagram ads and tell you the dos & don’ts for any Salon or Spa Marketer.

RECOMMENDED LINKS

CLICK HERE to check out the Sunny Storm Marketing Website

CLICK HERE to see Stephanie on Instagram

CLICK HERE to head over into the Salon Owners Collective Facebook Group

The post Social Media: Why “Perfection” Is Overrated appeared first on Salon Owners Collective.

Market Your Business the Right Way

Larissa Macleman — Wed, 11 Mar 2020 09:00:00 +0000

Marketing.

It’s one of those words that makes so many Salon Owners that I know groan when they hear it…

We all know we should be doing it, and we all know there are some people doing it better than us.

I personally know so many Business Owners who constantly feel frustrated with their Marketing progress… or lack thereof! Like… why can’t I just have 200,000 followers already?!

Well, that’s because there’s no one right answer to marketing.

…but there are some things that will help. Ads- whether that’s Facebook, Instagram, or in this case, Google Ads, are key in your Salon Marketing scheme.

In this episode, I’m joined by Deirdre Andrews. Deirdre is a Marketing Expert and her business- Define Marketing- helps business owners like yourself set up and manage their own profitable online marketing campaigns using google ads.

Tune in to hear Deirdre’s top tips on using google ads to market your business and why everyone should be using them!

KEEP YOUR BUSINESS ALIVE

CLICK HERE to join the FREE Training Series- your key to keeping your business alive during this time

Recommended Links

CLICK HERE to check out Profit First by Mike Michalowicz

CLICK HERE to check out Define Marketing on Instagram

CLICK HERE to check out the Cheat Sheet

CLICK HERE to join the Salon Marketing Collective FB Group

CLICK HERE to join the Salon Owners Collective FB Group

The post Market Your Business the Right Way appeared first on Salon Owners Collective.

Cut Your Time Spent on Social Media Marketing in Half

Larissa Macleman — Thu, 06 Feb 2020 09:00:00 +0000

For something which is meant to be “insta-ntaneous”… Social Media can feel anything but that.

I’ve seen this struggle faced by so many Salon Owners, that I’ve decided it’s time to offer up some hard & fast solutions once and for all, so you never have to feel stuck again, and so that Social Media can stop taking over more of your life than it needs to…

The answer is actually pretty simple…

1 word, in fact!

The idea is all about making less work for you, whilst still allowing you to produce a continuous stream of great Salon-marketing content for your current, and potential clients online.

This means less time spent sitting at your laptop or phone and more time spent on other important things, like managing your team or making more sales.

Today, I’m joined by Braeley Davies. Braeley is actually my Campaign Coordinator at SalonBot and Social Media & Marketing Manager here at the Salon Owners Collective!

Braeley will share with you the secret 1 word that, done right, will cut your time spent on social media in half.

I mean, after all, you probably didn’t get into this industry to become a marketer, so time spent doing something that you aren’t in love with can often feel like time wasted…

Really, we both know that it isn’t time wasted, but why spend way longer on it than you need to?

14 Ways to ShortCut Your Social Media Posting Guide

CLICK HERE to download the guide in Messenger

Recommended Links

CLICK HERE if you want to find out more about Salon Bot

CLICK HERE to read our blog all about Batching Content in one go

CLICK HERE to check out our blog on writing amazing storytelling captions for Socials

The post Cut Your Time Spent on Social Media Marketing in Half appeared first on Salon Owners Collective.

Smash your Salon Sales with Confidence

Larissa Macleman — Mon, 20 Jan 2020 00:00:00 +0000

The #4 LIVE session from my new Podclass Series…

This episode is all about how to smash sales. Let’s face it: money makes the world go around.

If you don’t’ earn money you can’t pay the rent

You can’t buy the products

You can’t pay your team and you can’t open and service your clients

Like, in reality, you must be good at sales or your business just won’t thrive.

For me, I’m not about making sleazy sales for the sake of it. BUT, I do know this to be true:

Those with lower average client spend have lower retention rates, mostly because they get what they booked in for and not what they needed, could have had, should have had, and ultimately wanted.

I want you to prioritise smashing your salon sales in the new year, with confidence, because sales is just an exchange of value.

The thing is, is that we over complicate it and make money this weird thing, and it stops us from delivering real true VALUE to our clients. At the end of the day, people want great hair, great skin and they choose to invest their cash into this. So you need to show them that this is what you can do for them.

In this episode, i’ll cover:

How to coach your team to make sales
Retention rates
Sales is an exchange of value
Create a goal-oriented team

CLICK HERE to find out more about my Salon Mastery program NOW

Grab the Sales Planner by CLICKING HERE– I’ll send it to you via messenger

The post Smash your Salon Sales with Confidence appeared first on Salon Owners Collective.

Christmas Countdown Week 4: Maximise Sales & Minimise Stress

Larissa Macleman — Sun, 01 Dec 2019 00:00:00 +0000

When Christmas gets cray-cray, it can often result in a domino effect.

The Salon is so busy, that your usual standards can start slipping away.

This includes lacking great customer service, not delivering what the client really wants and needs (instead just giving what they booked in for… or even less than that), your team being over-booked and stressed, clients who are over-committed (time-wise and financially)… the list goes on!

But this does not make a smart business. Instead, you need to SLOW down, to speed up and nail Christmas sales without compromising the sanity of you, your team, or your clients.

Today I’ll talk you through how to maximize sales and minimise stress over this busy period. Plus, don’t forget to complete my Maximising Sales Action list… I’ll leave the link below.

Download the Freebie

CLICK HERE to get your Action List for this week

Recommended Links

CLICK HERE to sign up for our Christmas Countdown

CLICK HERE to check out our Podcast on Spotify

Launching in 2020: Salon Mastery

CLICK HERE to get the latest

The post Christmas Countdown Week 4: Maximise Sales & Minimise Stress appeared first on Salon Owners Collective.

Why Your Branding is Probably Unbalanced

Larissa Macleman — Fri, 29 Nov 2019 00:00:00 +0000

Everything in life requires a certain amount of balance in order to truly succeed.

This is especially true when it comes to your business.

I know so many Salon Owners struggle to maintain balance within their own businesses and branding… they want to be the perfect amount of ‘this’ and the perfect amount of ‘that’, they want to sell to one type of person, but also another type of person, or maybe even be everything to everyone…

And can never quite seem to find the happy medium.

Luckily today, you’ll finally get some answers. I’m chatting with Emma Ebeling, an expert in both Salon branding and marketing. She’ll talk you through how to find a perfect balance in the way you present your Salon to the world and balance your Salon’s purpose, personality and positioning.

Be sure to tune in today to hear her top tips.

0:00 – Meet emma
0:39- Emma’s story
8:00- The 3 p’s
10:15- How to look at your business objectively
13:55- Who are you attracting into your business
20:00- The ‘S.P.A.C.E.S design method
29:55- Emma’s Mantra
30:35- Recommended Book
32:45- The Chic Collective

Your Special Offer

CLICK HERE to get your special discount for a Half Geek Half Chic Membership

This link will automatically add the discount and give you 21% off for the lifetime of your membership

Recommended Links

CLICK HERE to check out Sell Like Crazy by Sabri Suby

CLICK HERE to see the Half Geek Half Chic website

CLICK HERE to check out our Podcast on Spotify

CLICK HERE to join the Salon Owners Collective Facebook Group

Join the Countdown

CLICK HERE to sign up for our Christmas Countdown

The post Why Your Branding is Probably Unbalanced appeared first on Salon Owners Collective.

Are you Scared to be Seen Online?

Larissa Macleman — Thu, 21 Nov 2019 21:42:00 +0000

Do you ever feel scared of putting yourself out there?

One of the biggest blocks that I’ve noticed Salon Owners struggle with when it comes to Social Media is the fear of being seen and judged online.

These fears can subconsciously control how we act throughout the day- how we do things, why we do things, how we act towards our team…

And we probably don’t even notice it’s happening.

In this episode, I’m speaking with Louise Blakely, who’s an expert on both Digital Marketing and Neuro-Linguistic Programming.

Do you ever wish you could become more self-aware, and really grow to understand why you often act the way you do? And how these subconscious behaviours are actually affecting you and your business?

Tune in below to hear all the secrets.

In this episode, you’ll hear all about:

[0:00]- Meet Louise
[2:00]- Get over this mental block
[3:45]- The biggest thing to think about
[6:50]- Becoming self-aware
[9:10]- Remove beliefs and install new ones
[10:25]- Be, do have
[17:00]- There’s no reality
[20:00]- Getting over the fear of being seen and judged
[23:35]- Louise’s Mantra
[26:30]- Recommended Book
[28:35]- Social stalk Louise

Recommended Links

CLICK HERE to seeThe Four Agreements by don Miguel Ruiz

CLICK HERE to check Dr. Joe Dispenza

CLICK HERE for Dr. Amanda Foo Ryland

CLICK HERE to check out Hooked on Marketing

CLICK HERE to join Louise’s Facebook Group

CLICK HERE to check out our Podcast on Spotify

CLICK HERE to join the Salon Owners Collective Facebook Group

Join the Countdown

CLICK HERE to sign up for our Christmas Countdown

The post Are you Scared to be Seen Online? appeared first on Salon Owners Collective.

Christmas Countdown Week 6: Build Hype & Stay Busy in January!

Larissa Macleman — Sun, 17 Nov 2019 21:34:00 +0000

Christmas is fast approaching, so it’s time to start scheduling in all of your Social Media content now, before things start to get super crazy and you have no time!

It’s important to create hype on your social platforms for Christmas and for January 2020, so that you can keep up this momentum going into the new year.

We all know and dread that post-Christmas lull… where everyone goes away or has no $$ left over after Christmas.

In this episode, i’ll tell you ways to avoid that lull and keep the buzz from December rolling over into Jan!

Complete my Social Media Checklist to make sure you’ve got everything covered.

Download the Freebie

CLICK HERE to get your Check List for this week

Recommended Links

CLICK HERE to sign up for our Christmas Countdown

CLICK HERE to check out our Podcast on Spotify

Master Your Inner CEO

CLICK HERE to get the latest Salon Master updates

The post Christmas Countdown Week 6: Build Hype & Stay Busy in January! appeared first on Salon Owners Collective.

The 3 Biggest Mistakes in Salon Social Media Marketing

Larissa Macleman — Thu, 12 Sep 2019 21:27:00 +0000

There are 3 common mistakes that I see so many Salon and Spa Owners making, when it comes to marketing on social media.

I get it. You know you need to be marketing and so you do what you think you’re meant to be doing…

But you’re not a trained marketer! So it can feel a bit tricky to know what you’re doing half the time… especially when you’re trying to fit it in with everything else on your plate.

That’s why I’m here in this episode to help you with these 3 tips… what I think of as the 3 foundational basics when it comes to your social media marketing

In this episode, you’ll hear about:

[0:00]- My 3 top tips
[1:46]- Tip #1: Who are you trying to attract?
[4:45]- Tip #2: Be an expert
[7:19]- Tip #3: “We” vs “you” language
[10:57]- Take the Quiz

Recommended Links

CLICK HERE to check out our Podcast on Spotify

CLICK HERE to read some more marketing tips on my latest blog post

Take the Quiz

CLICK HERE to take the Quiz and get your Strategic Marketing Planner

The post The 3 Biggest Mistakes in Salon Social Media Marketing appeared first on Salon Owners Collective.

How to Become a #MarketingBoss

Larissa Macleman — Sun, 01 Sep 2019 21:52:00 +0000

It’s time.

It’s time to stop and ask yourself, once and for all…

How effective are your Social Media marketing efforts… really?

How much effort do you put into Social Media marketing… really?

Do you have a clear plan, a strategy… when it comes to Social Media marketing… really?

Luckily, in this episode of the podcast, I’m going to provide you with 5 foundational steps which you need to be nailing in order to say you’re a #marketingboss!

There’s no quick-fix when it comes to marketing online. I see so many Salon Owners looking for a one-off solution… but in reality, this just means a one night stand!

What you really need is something more long term… it’s more like a marriage, or learning to drive… you need to work on it over time to get it perfect!

So listen in to this podcast to hear how, and then come and chat with me if you’re ready to take your business to the next step.

In this episode, you’ll hear about:

[0:00]- My question to you
[5:10]- Marketing: it’s like dating
[11:00]- My 5 Step Strategy
[14:58]- Step #1: The Attraction Formula
[16:41]- Step #2: Creating & Planning your Content
[17:40]- Step #3: The Know-Like-Trust phase
[22:15]- Step #4 Get em’ in Your Chair
[24:30]- Step #5- Delight and Retain
[26:00]- The 4/90 rule
[27:30]- Turn Likes into Bookings

Recommended Links

CLICK HERE to check out our Podcast on Spotify

CLICK HERE to read more about this topic on the blog!

The post How to Become a #MarketingBoss appeared first on Salon Owners Collective.

Creating a Brand That People Will Buy Into

Larissa Macleman — Thu, 18 Jul 2019 21:54:00 +0000

Almost every Salon Owner starts off as a hairdresser or therapist.

What does this mean, you ask? Well, usually it means that we go into owning a business blind, with no idea how challenging it’ll be, and making a lot of mistakes as we go.

But, you know what? That’s ok!

In this Episode of the Podcast, I’m chatting with Steve Corthine, or as most people know him: Stevie English. Steve is a Salon Owner who, like so many of us, admits to having made every mistake possible. Stevie’s Salon, Stevie English Hair, has an unmissable personality that has so clearly come from his own uniqueness and identity.

Steve believes that this brand culture and identity has been the key to his success, and says that the brand is what people buy in to. We chat about how to stay consistent in your branding, and how clarity is vital in order to do this.

Steve shares his tips on how he manages his team of 18, which includes strong values around education, goal setting, rules & regulations, and knowing the numbers.

In this episode, you’ll learn:

It’s ok to make mistakes
Staying true to yourself and your beliefs
How to have a clear cultural standpoint and definitive brand
All about the importance of core brand values
Being consistent
Having clarity around your brand
Managing a team

Recommended Links

CLICK HERE to check out Stevie’s personal Instagram

CLICK HERE to see Stevie English Hair Instagram

CLICK HERE to check out his website

CLICK HERE to check out our Podcast on Spotify

The post Creating a Brand That People Will Buy Into appeared first on Salon Owners Collective.

Give People Something to Believe in

Larissa Macleman — Thu, 04 Jul 2019 22:02:00 +0000

Do you ever wonder, “how can I set myself apart from all of the other Salons & Spas out there?”

You know that your brand rocks and that you’d be the perfect fit for so many people… so how can you tell people that?

The answer? People don’t want goods and services, they want something to believe in.

In this episode of the podcast, I’m chatting with Monica Shepard. Monica’s business ‘Mark My Words’ is a copywriting company who believes in bringing brands to life through storytelling.

I know that it can be so tempting to write on your website and Facebook page all about how good you are at seamlessly blended foils, and how you are the experts at balayage. But at the end of the day, every other Salon is saying exactly the same thing!

People want to know what you can do for them, and what makes you different from every other similar business out there!

It is your individual story that makes you different from everyone else. So tell people about that! Monica believes that we need to create a sense of experience through the way we write about our businesses.

We will chat about how to make your customer the hero of your story, and how you can tell people why they should choose you. Sometimes, we can be so focussed on booking clients that we forget about what is actually like to be a client.

In this episode, you’ll learn about:

How to bring your brand to life with words
Ways to set yourself apart from other salons
Making your customer the hero of your story
How to avoid writer’s block
Understanding your ‘why’

Recommended Links

CLICK HERE to check out Paul Smith’s Lead With a Story

CLICK HERE for Monica’s Website

CLICK HERE to see Mark My Words on Instagram

CLICK HERE to check out Larissa’s Full Immersion Program

CLICK HERE to sign up for the Freedom & Profit Hub

The post Give People Something to Believe in appeared first on Salon Owners Collective.

The #1 Key to Online Marketing- Your Purpose!

Larissa Macleman — Thu, 06 Jun 2019 21:00:00 +0000

Do you ever stop and ask yourself, “WHY am I doing this?”

As a Business Owner, it can be easy to get into the habit of marketing how and what you think you should be marketing, without stopping to think why you’re actually doing it.

Today I’ll be joined by Kim Barrett. Kim’s business “Your Social Voice” sets out to help business owners do what they do best, and taking the pressure away from you as an owner, when it comes to doing all the marketing.

I think we can all agree when I say that we didn’t get into the hair and beauty industry so that we could become a Marketer. We got into the industry because we love hair, beauty and serving our clients. So it can sometimes feel daunting when you know you should be marketing your business online and on socials, but you’re not really sure where to start.

Today, Kim and I chat about what is the #1 Key Factor to marketing your business online moving into 2020. Kim will explain how to change your focus to building connections rather than growing your ‘likes’, and why you should stand up and take note of this.

You need to identify and get clear on the purpose of your business if you want your online marketing to be successful.

In the episode, Kim goes over how you can find your purpose and utilise that to create engaging campaigns, and how you can tap into the problems of your potential clients so that they actually want to listen to you.

You will learn:

What kind of content really works on Social Media
How to figure out why you’re doing this
Ways to create engagement online
Why you should have an ideal client

Recommended Links

CLICK HERE to listen to “The Goal” by Dr Eliyahu Goldratt

CLICK HERE to check out the Your Social Voice Website

CLICK HERE to see Your Social Voice on Facebook

CLICK HERE for Kim’s Instagram Page

CLICK HERE to join the Salon Marketing Collective Facebook Group

The post The #1 Key to Online Marketing- Your Purpose! appeared first on Salon Owners Collective.

Why You Should be Hosting Salon Events

Larissa Macleman — Thu, 30 May 2019 23:27:00 +0000

Have you ever hosted an event in your Salon?

In any career, continuing education in your chosen industry is vital to your growth.

That could be attending seminars, events, or even listening to Podcasts (woohoo!)

But what’s more important than only encouraging your Team to be engaged in the industry is encouraging them to be an active part of your Business.

A great way to do this is by hosting events.

In this episode, I’m chatting with Kate Reid. Kate’s Hair Journey has taken her to great heights- from Australia to the USA, where she works as the Global Colour Director for Kevin Murphy’s Colour Me range.

Kate is passionate about education within the Salon Industry, and today she’ll tell us all about why we should be, too.

There are so many opportunities now to connect with clients on Social Media, but it doesn’t mean that online and in the chair are the only real chances you have to talk with them.

Kate explains how putting on events can actually help you connect with your clients and your team in a way that is more personal for your clients, and also more involved for your Team.

Kate will talk you through the process of planning a successful event and tell you how to delegate more and more to your Team—and why this is so essential.

In this episode you’ll hear about:

Why you should be hosting and attending Salon Events
How to get your team more engaged in the Industry
Ways that Events can provide you with Social Media Content
Batching Content
The process of hosting an event
How to identify your Brand Culture

Recommended Links

CLICK HERE to check out Masters of Balayage

CLICK HERE to find out more about Seminars with Jaye Edwards

CLICK HERE for Kate Reid on Instagram

CLICK HERE to see Kate’s Youtube Channel

CLICK HERE if you want to check out Kate’s Facebook Page

CLICK HERE to join me on the Salon Owner’s Collective Facebook Group

The post Why You Should be Hosting Salon Events appeared first on Salon Owners Collective.

How to Be Different and Believe in Yourself

Larissa Macleman — Sun, 19 May 2019 04:29:00 +0000

Being different can feel scary. People might doubt you, and you might even doubt yourself. But, it turns out, being different is one of the main keys to success in the Salon Industry.

In this episode, I’m chatting with Lauren Robertson, the founder and owner of Melbourne’s Vision Blonde Salon. Lauren shares her story about how she gained over 25,000 Instagram followers in 3 years. Lauren believes that the key to her success is the point of different her Salon has.

As a blonde concept Salon in Melbourne, Lauren had a lot of people questioning whether she would make it, with such a specialist market.

Lauren chats to us all about how she gained success through being different and how she utilised Instagram to achieve this.

She shares some valuable tips on how you too can grow your Instagram following, and how believing in your dream whole-heartedly, and really trusting your gut, can be the most powerful driving factors for success.

In this episode you’ll hear:

Why it’s important to be different
Instagram as a tool to market your business
How to grow your social following
Tips for a great Insta feed
Reasons why consistency online is important
Relevancy and how to achieve it

Recommended Links

CLICK HERE to check out MelbourneHairBlogger on Instagram

CLICK HERE for Vision Blonde’s Instagram

CLICK HERE for Vision Blonde on Facebook

CLICK HERE to see the Vision Blonde Website

The post How to Be Different and Believe in Yourself appeared first on Salon Owners Collective.

How to be Found and Flourish on Instagram

Larissa Macleman — Thu, 11 Apr 2019 20:29:00 +0000

Marketing your business on Social Media can feel tricky. There’s always more to be learned, more to be said and more to be done. Most importantly there’s always more competition, each and every day. Sometimes it’s tempting to throw in the towel and give up altogether.

But in today’s Podcast, my guest Nicole from Melbourne Hair Blogger will tell you why you shouldn’t quit.

Nicole is a hair stylist turned Instagram extraordinaire, who runs a business helping Salons with how to utilise Social Media to their best ability. She understands what it’s like to work in the Salon Industry and applies those skills into teaching Salon Owners like yourself how to be found, grow, and communicate using Instagram.

Today, Nicole covers 4 main steps you should be taking to ensure the best use of Instagram possible for your business. So be sure to tune in as we chat about all things Social Media- from handles to aesthetics.

Tune in to hear about:

How to be found on Instagram
The difference between a Handle and a Name and why this is significant
The importance of aesthetics
Interacting with people online
Building personality on your Instagram Page
Why you should be supporting other local business online
4 key ways to grow your Social Media

RECOMMENDED LINKS

CLICK HERE to check out Melbourne Hair Blogger on Instagram

CLICK HERE for the Melbourne Hair Blogger Website

CLICK HERE for Salon Social School on Instagram

CLICK HERE to listen to “Mums with Hustle” By Tracy Harris

CLICK HERE to listen to “Hair Love Radio” by Elizabeth Faye

The post How to be Found and Flourish on Instagram appeared first on Salon Owners Collective.

How to Capture, Connect and Convert: Building a Relationship With Your Followers

Larissa Macleman — Sun, 07 Apr 2019 19:42:00 +0000

As social media dominates the Salon Industry more and more, it is so easy to get caught up in the world of followers, likes and comments. It is so easy to allow your perception of your own success, and others’ success, to be skewed by Social Media. And it is so easy to forget why you’re even posting and who you’re even posting for.

In this episode of the Podcast, I am joined by Jamie Dana. Jamie and I discuss how to accomplish those goals that you have for your business by making use of the tools you have right in front of you. When it comes to Social Media, it is important to take a step back and remember your “why.”

Today, Jamie tells us how to do that, and how to have fun with Instagram in a way that can be both beneficial for you and your clients. When you’re having a dull, quiet season and you’re constantly going uphill and against the grind, there is a way to come out on top. Make sure you tune in below to hear how.

In today’s episode you’ll hear:

How to rethink your approach to posting
Why simply being present on Social Media isn’t enough
What to do to start a conversation with your followers
Ways to boost engagement with clients online
Tips for adding value to your content
All about remembering your “why”

RECOMMENDED LINKS

CLICK HERE to check out Jamie’s Instagram

CLICK HERE for Jamie’s Youtube channel

CLICK HERE if you’re interested in Jamie’s step-by-step Instagram Program

CLICK HERE to listen to Jenna Kutcher’s Podcast- “Goal Digger”

CLICK HERE to buy “Profit First” by Mike Michalowicz

CLICK HERE for Mike Michalowicz’s book “The Pumpkin Plan”

CLICK HERE for Amy Porterfield’s Podcast- “Online Marketing Made Easy”

The post How to Capture, Connect and Convert: Building a Relationship With Your Followers appeared first on Salon Owners Collective.

6 Steps for Boosting Your Salon’s Social Media Marketing Efforts

Larissa Macleman — Mon, 18 Feb 2019 07:43:00 +0000

Feel like Facebook is treating you like a lousy partner? You give, give, give and seem to get nothing in return. Or, in the case of Facebook, you post and post and post, but your reach feels abysmal.

It’s time to get your fair share of your audience’s attention on Facebook, and the good news is that once you start capturing that attention and creating engaged connections, Facebook will only continue to reward your profile with more reach.

But how do you get to the place of connection and an engaged community if your posts aren’t being shown in the first place? The answer: you follow these six simple tips for boosting your salon’s social media marketing.

In this episode, we discuss:

Why it’s critical to focus one person and one problem and double down on engaging with them
How to demonstrate your expertise and craft posts that will grab your audience’s attention and pull them in closer
The mistakes you might be making with your salon’s promotions that may be actually driving potential clients away
The real secrets that lead to success for building your Facebook page’s reach

RECOMMENDED LINKS

CLICK HERE to join the Modern Marketing for Salon Owners community where we share even more insights, support, marketing ideas and motivation to get you growing on Social Media

CLICK HERE to download our free guide on how to harness the power of Facebook Messenger, elevate your brand experience and attract clients like a #boss… without picking up your phone.

The post 6 Steps for Boosting Your Salon’s Social Media Marketing Efforts appeared first on Salon Owners Collective.

Instagram with Intention

Larissa Macleman — Mon, 19 Nov 2018 07:39:00 +0000

Instagram can seem daunting to many business owners if they don’t have a key intention or strategy in place. If harnessed correctly, using the power of Instagram can result in turning likes into bookings (dream come true).

In today’s episode i’m talking with, Tracy Harris, Creative Director & founder of Mums with Hustle. Join us as she shares how being utterly obsessed with online marketing and Instagram created her love for helping women grow and scale their business.

Tracy has a tremendous amount of tips and insights into how she creates growth within her own Instagram and how you can too.

In this episode she shares:

Mother guilt
Living life by design
Nurturing an audience
Insights into Instagram Marketing
How to make CTA on Instagram clear
Why you need to keep showing up for the future
How to ditch comparing
Humanising your brand

RECOMMENDED LINKS

CLICK HERE to check out Mums with Hustle on Instagram

CLICK HERE to check out Mums with Hustle Website

CLICK HERE for updates on the NEW Social Method Society

The post Instagram with Intention appeared first on Salon Owners Collective.

Why does no one see my posts?! Ever!

Larissa Macleman — Mon, 12 Nov 2018 20:22:00 +0000

Facebook can be exhausting, especially when you create amazing content and it never gets seen. What’s the point, right?

If harnessed correctly though, using the power of Facebook can result in turning likes into bookings (YAY).

On this episode of the Salon Owners Collective podcast, we’re joined by Suzy Broad. As well as her business, Salt Label, being recognised worldwide and published in Vanity Fair, she is also the Marketing Coordinator here at Salon Owners Collective & SalonBot.

In this episode she shares

Insights into what salon owners are not doing right when it comes to Facebook Marketing
How to strike gold with Content
The power of engagement and interactions.
The Do’s & Don’ts of Selling and your Tone of Voice

RECOMMENDED LINKS

CLICK HERE to learn more about the Salon Owners Collective

CLICK HERE to check out how to harness the power of Facebook Marketing with Suzy

CLICK HERE to have a look at her business, Salt Label

CLICK HERE to follow Suzy on Instagram

CLICK HERE for Suzy’s Recommended Book: Little Black Book – Otegha Uwagba

CLICK HERE to listen to Suzy’s Recommended Podcast: WomenWho

The post Why does no one see my posts?! Ever! appeared first on Salon Owners Collective.

Creating Powerful Branding

Larissa Macleman — Sun, 04 Nov 2018 22:10:00 +0000

I know a few of us are guilty of turning a blind eye to what our clients are wanting when we get too caught up in all things Business. It’s easy to slip in one area when we are focusing on trying to improve the next.

Today’s guest has done an amazing job of navigating the intersection between what your Clients want and how to deliver as a brand. Join me as I talk with Ashlee Laura, Business Mentor and Owner of Eden Spa about Creating Powerful Branding.

With a background in marketing and owning her own Spa for 7 years, Ashlee has incredible insights into how we can leverage branding to understand what our clients are really asking for.

As you listen to our conversation, you’ll learn:

Branding & Marketing 101
How to know & share your ‘why’
Creating connections
How consistency is key
What a touch point is and why it’s important
Focusing on your core message
Branding campaigns
Profiling clients

RECOMMENDED LINKS

CLICK HERE to learn more about Eden Spa

CLICK HERE to check out Ashlee’s Business Mentoring Program

CLICK HERE to follow Ashlee on Instagram

CLICK HERE to find out more about the Salon Owners Collective coaching Ashlee had from Larissa

CLICK HERE for Ashlee’s Recommended Book – Simon Sinek – Start Your Why Book

CLICK HERE for Ashlee’s Recommended Channel – Simon Sinek – Youtube Channel

The post Creating Powerful Branding appeared first on Salon Owners Collective.

Social Media & Branding Adaption

Larissa Macleman — Sun, 02 Sep 2018 21:44:00 +0000

From being a primary teacher to working with cheese then winding up in the hair and beauty industry all from one creative idea that stemmed while getting her hair done.

In today’s episode i’m talking with, Emily Ciardiello, Creative Director & Co-founder of Foil Me.

Join us as she shares how to power through social media and adapt your brand through client feedback and recommendations.

Emily has a tremendous amount of tips and insights into how she creates growth within her own business through simply responding to the way salons use her product.

In this episode she shares:

The Foil Me journey and background
Adapting & changing products from client Feedback
Being REAL & present through client interactions
Insights into complementary services
Importance of Social Media presence
Instagram stories
Alining with Influences

RECOMMENDED LINKS

CLICK HERE to check out Foil Me on Instagram

CLICK HERE to check out Foil Me on Facebook

CLICK HERE to go to the Foil Me Website

CLICK HERE to follow Coltivate Me for a more personal experience with Emily

The post Social Media & Branding Adaption appeared first on Salon Owners Collective.

Marketing Yourself and Your Business

Larissa Macleman — Sun, 12 Aug 2018 22:09:00 +0000

From Entrepreneurs to Salon Owners, Hairdressers to Marketing Experts, to simply being a Business owner in today’s fast paced society, we are constantly trying to keep up with the marketing trends to make our business run and grow successfully. However, it might be easier than you think.

On this episode of the Salon Owners Collective podcast, we’re joined by Carissa Hill, an online Business Coach & Marketing Teacher. She has been helping thousands of entrepreneurs across industries to master the art of successful Facebook marketing and to help set up their businesses to run and grow without them in it.

In this episode she shares:

The biggest marketing mistake business owners are doing
A change she personally had to make as a business owner to grow
Her main strategy for Facebook Marketing
How to “show up” online
Why you need to do a “we, we” test
How to stay ahead of fast changing social media
Why you need to either have or be involved in Facebook Groups
Roadblocks when it comes to putting yourself out there

RECOMMENDED LINKS

CLICK HERE to learn more about Carissa through her Website

CLICK HERE to find out more about The Wolfpack Mastermind

CLICK HERE to see Carissa’s recommended Book: Your Erroneous Zones – Wayne W. Dyer

The post Marketing Yourself and Your Business appeared first on Salon Owners Collective.

How to Harness the Power of Instagram Marketing in your Salon

Larissa Macleman — Sun, 22 Jul 2018 21:32:00 +0000

In today’s age of social media driven sales it’s easy to feel overwhelmed and drop the ball when it comes to consistency and tactics. Weather you know it or not, your social media can do a lot more than just ‘look pretty’. Using the power of Instagram for your salon you can provide a brand experience right in your clients hands.

On this episode of the Salon Owners Collective podcast, we’re joined by Mackayla Paul, an Instagram Marketing Specialist. As well as her business, Social Stylings, being named as one of the top 50 Instagram Marketing blogs in the world, she is the Marketing Manager for an Instagram scheduling and strategy app called Plann.

In this episode she shares:

Insights into what salon owners are not doing right when it comes to Instagram Marketing
How to strike gold when it comes to taking good quality content photos
The power of Instagram Stories & the best Highlight reels you need.
The Do’s & Don’ts of Instagram Influencers and Brand Ambassadors

RECOMMENDED LINKS

CLICK HERE to learn more about Mackayla and her work as an Instagram Marketing Specialist

CLICK HERE to find Mackayla on Instagram

CLICK HERE to Listen to Mackayla’s Podcast: The Busy Business Women Podcast

CLICK HERE for Mackayla’s Recommended Book: Confessions of a Misfit Entrepreneur by Kate Toon

The post How to Harness the Power of Instagram Marketing in your Salon appeared first on Salon Owners Collective.

Exploring E-Commerce to Scale Your Salon Business

Larissa Macleman — Sun, 08 Jul 2018 20:25:00 +0000

Your salon’s website can do more than just online booking!

In today’s episode of the Salon Owners Collective Podcast, I’m talking with Sarah Quinney, The E-Commerce Business Coach, about how you can leverage e-commerce principles to increase your sales and work toward scaling your salon.

Sarah has tremendous experience building highly successful e-commerce companies of her own so that she can be on the cutting edge and provide her clients with the today’s top e-commerce strategies to start and scale their online stores.

In this episode she shares:

How to set your online storefront apart and have it feed your brick-and-mortar business and vice versa
Determining your value proposition and the best ways to communicate it
Viewing e-commerce as a long-game way to scale and build sustainable success

RECOMMENDED LINKS

CLICK HERE to learn more about Sarah and her work as The E-Commerce Business Coach

CLICK HERE to get Sarah’s 5 Simple E-Commerce Strategies that can create BIG RESULTS in your E-Commerce Business

CLICK HERE to Connect with Sarah on Facebook

CLICK HERE to Connect with Sarah on Instagram

CLICK HERE to explore Sarah’s blog, The Raw Food Mum

CLICK HERE to get your copy and read Russell Brunson’s book, Expert Secrets.

The post Exploring E-Commerce to Scale Your Salon Business appeared first on Salon Owners Collective.

Taking the Focus off of Followers to Strengthen Your Salon’s Social Media Strategy

Larissa Macleman — Sun, 08 Apr 2018 23:18:00 +0000

It’s arguably one of the most discussed topics among salon owners and hairstylists looking to build their businesses and clientele, however, despite its popularity the subject of today’s podcast remains largely a mystery concerning how it works to turn your time and effort into actual profits.

That’s right; I’m talking about social media and how to use it to strengthen your salon’s sales.

For today’s episode, I’m talking with Britt Seva, the social media powerhouse for hairstylists whose vast experience as a director for a seven-figure salon, and now as a consultant and strategist, has given her incredible insights into how we can leverage tools like social media to turn followers into bonafide fans and scrollers into scheduled appointments.

In this episode, Britt and I discuss:

How her experience as a salon director helped with honing her marketing chops and team-building skills, a crucial element for social media success
Why you should stop chasing likes and followers and instead focus on crafting a message that resonates
Content ideas for standing out on noisy platforms and how to use today’s leading social networks to build connections and community, plus serve as a platform for your work
Tips for gaining confidence in showing up online and connecting with your potential clients

RECOMMENDED LINKS

Britt’s Website

Britt’s Instagram

7 Days to a Perfect Website

Britt’s Facebook Page

Britt’s Podcast

The post Taking the Focus off of Followers to Strengthen Your Salon’s Social Media Strategy appeared first on Salon Owners Collective.

Salon Marketing – Salon Owners Collective

The 5 Ways Your Salon Manager Becomes Irreplaceable

A truly irreplaceable salon manager doesn’t just “run the floor.” They amplify you. They protect your energy. They drive results, steer culture, and keep the salon moving forward – even when you’re nowhere in sight.

3 Reasons to Listen:

Manager Magic: From Helpful to High-Performing

What if your manager could lead your salon so smoothly… it felt like magic?

You’ll learn how to delegate the right way, communicate like a CEO, and create a leadership system that frees you from daily chaos – while your salon thrives.

Losing Faith in Your Team? Try This Before It’s Too Late

3 reasons to listen:

THE SALON MANAGER SCORECARD📝✨

Discover if your salon’s ready for a manager, or if hiring now would cost you time, money, and sanity. It’s free, takes 3 minutes, and will give you instant clarity on the right leadership move for you and your salon’s future.

Why You’re Babysitting Your Team and How to Stop

Are you stuck babysitting your team instead of leading your salon with confidence?

3 Reasons Why You Should Listen:

Steal the Communication Secrets Only $1M Salon CEOs Know

If your salon team leans on you for everything, you’re not leading- you’re bottlenecking.

How Oprah’s Stylist Created a Salon Empire from 30 to 115 staff

What do you do when your Salon team goes from 30 to 60 overnight?

Torn Between Selling or Scaling? This Is the Conversation You Need to Hear

Should I sell my salon… or step up and scale?

It’s one of the hardest decisions a salon owner can face.

Turn Apprentices Into Profit Machines- Fast!

Hiring apprentices is exciting- but only if they become valuable team members. So how do you spot a superstar junior early, and train them to be profitable- fast?

Buy Back Your Time The CEO Shift You’ve Been Avoiding

If your calendar is maxed out, you’re serving clients all week, and you feel chained to your business… it’s time to buy back your time.

3 Reasons to Listen:

How to Navigate Power Struggles with Top Performers

When Your Top Performer Becomes the Problem

You’ll learn:

3 Reasons to Listen:

Salon SOS : Stuck, Static, and Struggling to Grow

In this episode, Larissa Macleman is joined by Joel Bouziad to explore the ONE Queen Move salon owners must make to get unstuck- whether you’re facing decline, stuck in stagnation, or overwhelmed by growth.

From Avoidance to Action: How to Lead When It’s Uncomfortable

Do you find yourself avoiding “hard conversations” in your salon?

Resources

Why Your Team Feels “Off” (And What To Do About It)

You’re showing up, doing your best… but your team? Something just feels off.

🔎 You’ll uncover:

💥 3 Reasons Salon Owners Should Listen to This Episode:

Resources

Are You Sabotaging Your Manager?

You finally hire a manager, hoping they’ll take daily tasks off your plate… but before long, you’re still the one solving problems, running team meetings, and making all the decisions. Sound familiar?

Here’s why you should listen to this episode:

Resources

How Salons Can Help Combat Domestic Abuse

You are in a unique position.

This is How Salons Can Help Combat Domestic Abuse

Here is why you should listen to the full episode:

Resources

Connect with Liz

Are You Ready for the Rise of AI in Salons?

Resources

CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Why You Need to Take Time Off Right Now!

I know how you feel, you’ve been grinding non-stop all year… even more so in December!

Here is Why You Need to Take Time Off Right Now!

Here is why you should listen to the full episode:

Salon Mastery

Apply Now to Salon Mastery Coaching now.

Resources

When is The Perfect Time to Sell My Salon?

What do you want your Salon to look like when you’re ready to sell?

This is When is The Perfect Time to Sell My Salon?

Here is why you should listen to the full episode:

Salon Mastery

Apply Now to Salon Mastery Coaching now.

Resources

3 Ways to Successfully Navigate the Christmas Cray-Cray

Anyone else working 40+ hours a week in December so by the time Christmas Day comes around… you have to sneak off for a cheeky nap?

Salon Mastery Boardroom Coach, Joel and I are sharing the 3 Ways to Successfully Navigate the Christmas Cray-Cray

Here is why you should listen to the full episode:

Salon Mastery

Apply Now to Salon Mastery Coaching now.

Resources

Turning Followers Into Lifelong Clients…

Resources

Salon Owners Need Holidays Too!

Here is why you should listen to the full episode:

Resources

Beauty Bias: Is Your Salon ACTUALLY Inclusive?

A truly irreplaceable salon manager doesn’t just “run the floor.”
They amplify you.
They protect your energy.
They drive results, steer culture, and keep the salon moving forward – even when you’re nowhere in sight.

**Hiring apprentices is exciting- but only if they become valuable team members. So how do you spot a superstar junior early, and train them to be profitable- fast?**

**You’re showing up, doing your best… but your team? Something just feels off.**