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The #1 Key to Online Marketing- Your Purpose!

Do you ever stop and ask yourself, “WHY am I doing this?”

As a Business Owner, it can be easy to get into the habit of marketing how and what you think you should be marketing, without stopping to think why you’re actually doing it.

Today I’ll be joined by Kim Barrett. Kim’s business “Your Social Voice” sets out to help business owners do what they do best, and taking the pressure away from you as an owner, when it comes to doing all the marketing.

I think we can all agree when I say that we didn’t get into the hair and beauty industry so that we could become a Marketer. We got into the industry because we love hair, beauty and serving our clients.  So it can sometimes feel daunting when you know you should be marketing your business online and on socials, but you’re not really sure where to start.

Today, Kim and I chat about what is the #1 Key Factor to marketing your business online moving into 2020. Kim will explain how to change your focus to building connections rather than growing your ‘likes’, and why you should stand up and take note of this.

You need to identify and get clear on the purpose of your business if you want your online marketing to be successful.

In the episode, Kim goes over how you can find your purpose and utilise that to create engaging campaigns, and how you can tap into the problems of your potential clients so that they actually want to listen to you.


You will learn:

  • What kind of content really works on Social Media
  • How to figure out why you’re doing this
  • Ways to create engagement online
  • Why you should have an ideal client


Recommended Links

CLICK HERE to listen to “The Goal” by Dr Eliyahu Goldratt

CLICK HERE to check out the Your Social Voice Website

CLICK HERE to see Your Social Voice on Facebook

CLICK HERE for Kim’s Instagram Page

CLICK HERE to join the Salon Marketing Collective Facebook Group


About the author, Larissa

Business Coach & Marketing Strategist: After 20 years of salon business I worked in online marketing & technology development, Business Development Manager at Timely Salon Software and co-founded HAIRshare app for Stylist.

I love helping stylists & salons with marketing strategies, the latest technology and working smarter, not harder in salon business.

Salon Owners Collective is an online community with the mission of inspiring and empowering Salon Owners from around the globe to grow beyond owner operator. Turn your ideas into a reality, build successful businesses and live with clarity and purpose.