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The 12 Steps to Survive Christmas in Your Salon

Discover how to have a stress-free Christmas in your Salon so you can continue to move the needle in your business without wasting days fighting your way through an endless to-do list.

Salon Owners Collective Christams Game Plan

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How to Re-Vamp Your Salon Marketing in 2021

By Larissa Macleman | 25 November 2020

Long gone are the days where perfection was the key to success on Social Media.

Given the tumultuous year we’ve all experienced together, I think it’s especially evident now, more than ever, that what people are craving on Social Media is raw, human connection. 

But I know that can be easier said than done! That’s why today, I’ve brought in Salon Social Media expert Britt Seva to share her knowledge.

Britt and I will chat all about how you can turn your Social Media around in 2021 and really start to gain some traction. We’ll share our opinion on how you can best achieve results on Socials, as well as discuss why the glitz and glam just doesn’t work on socials.

Tune into this episode, to hear all our best advice.

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Hangry Hairdressers at Christmas Time?!

By Larissa Macleman | 19 November 2020

The Salon Christmas Cray-Cray… are you feeling it yet?!

Even when I was off the floor, I still felt the stress and the strain of the crazy season. I’m sure you can relate…there are those two or three weeks in the lead up to Christmas where:

Every man and his dog wants to come and have their hair & beauty services done!

… and fair enough to them! But I remember going to my mum’s house for Christmas Day, and I would be having a wee nap on the couch. You know, I was so exhausted by the Christmas craziness. And it was completely anti-social.

It shouldn’t be like that, right?

So I learned the hard way to finally take some care of myself. And in fact, by the time I was not on the floor, I really made sure that I was there to support the girls. And make sure that it wasn’t quite as crazy for them.

So anyway, I wanted to share with you some things to do to make sure that your silly season is not super silly…

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The Secret to Pricing Your Services Right

By Larissa Macleman | 11 November 2020

Your clients want to know, like and trust you.

And what that all comes down to is your area of expertise and what you can do for them… that’s what clients care about, after all!

And a huge part of that is your pricing. I think too often Salons are afraid to put their prices up, or feel nervous when it comes to establishing a pricing structure, because they’re scared of what their clients will say, or what people will think.

 But when it comes down to it, if your expertise is clearly established and you’re known as the best at what you do… then it should be worth what you’re charging! And the right clients will recognise that.

In this episode, I am once again the guest not the host for once! I’m interviewed by the lovely Kristina from the Colour Kristina Talks Podcast, where I am chatting all about how to price your salon services. 

When it comes to pricing, it’s all about believing in your own value and knowing how to charge for the skills of you & your team with a clear pricing strategy, that’ll lead to success.

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If you're ready to Grow a Rockstar Team, Attract Dream Clients & get confident in your role as a Salon C.E.O...
then you are ready to book a Salon Growth Strategy session... & create a strategic plan for you to grow your business to become highly scalable and profitable (Without the overwhelm or overworking) and gain back a little freedom for the other part of your life!

Salon Owners Collective Blog

Surviving Christmas 2020: My Advice

October 29, 2020

So the other day, I met one of my good Salon Owner friends for coffee. It was 2pm, and she announced that she just had to eat something because she hadn’t eaten anything all morning. And she said to me, “I’m living the Salon Madhouse life again.” And you know what, I remember those days really, really…

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How to Become a Go-To Expert

July 2, 2020

Is it best to specialise in one area of beauty or beauty therapy as a whole? This is a question I get asked a lot. Whether it’s about hair or beauty, so many Owners that I know often feel torn between what I call ‘niching down’, or instead trying to appeal to more people. And…

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How to Attract a Rockstar Team

June 2, 2020

You need a strong team in order to grow your business. Your team can be the strength or the weakness of your salon. So finding and hiring the right people is paramount to your success – right? I reckon I’ve employed more than 110 people in my time as a salon owner. When I sold…

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