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Why Your Branding is Probably Unbalanced

Everything in life requires a certain amount of balance in order to truly succeed. 

This is especially true when it comes to your business. 

I know so many Salon Owners struggle to maintain balance within their own businesses and branding… they want to be the perfect amount of ‘this’ and the perfect amount of ‘that’, they want to sell to one type of person, but also another type of person, or maybe even be everything to everyone…

And can never quite seem to find the happy medium. 

Luckily today, you’ll finally get some answers. I’m chatting with Emma Ebeling, an expert in both Salon branding and marketing. She’ll talk you through how to find a perfect balance in the way you present your Salon to the world and balance your Salon’s purpose, personality and positioning. 

Be sure to tune in today to hear her top tips. 

  • 0:00 – Meet emma
  • 0:39- Emma’s story
  • 8:00- The 3 p’s
  • 10:15- How to look at your business objectively
  • 13:55- Who are you attracting into your business
  • 20:00- The ‘S.P.A.C.E.S design method
  • 29:55- Emma’s Mantra
  • 30:35- Recommended Book
  • 32:45- The Chic Collective

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Recommended Links

CLICK HERE to check out Sell Like Crazy by Sabri Suby

CLICK HERE to see the Half Geek Half Chic website

CLICK HERE to check out our Podcast on Spotify

CLICK HERE to join the Salon Owners Collective Facebook Group


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About the author, Larissa

Business Coach & Marketing Strategist: After 20 years of salon business I worked in online marketing & technology development, Business Development Manager at Timely Salon Software and co-founded HAIRshare app for Stylist.

I love helping stylists & salons with marketing strategies, the latest technology and working smarter, not harder in salon business.

Salon Owners Collective is an online community with the mission of inspiring and empowering Salon Owners from around the globe to grow beyond owner operator. Turn your ideas into a reality, build successful businesses and live with clarity and purpose.