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Give People Something to Believe in

Do you ever wonder, “how can I set myself apart from all of the other Salons & Spas out there?”

You know that your brand rocks and that you’d be the perfect fit for so many people… so how can you tell people that?

The answer? People don’t want goods and services, they want something to believe in.

In this episode of the podcast, I’m chatting with Monica Shepard. Monica’s business ‘Mark My Words’ is a copywriting company who believes in bringing brands to life through storytelling.

I know that it can be so tempting to write on your website and Facebook page all about how good you are at seamlessly blended foils, and how you are the experts at balayage. But at the end of the day, every other Salon is saying exactly the same thing!

People want to know what you can do for them, and what makes you different from every other similar business out there!

It is your individual story that makes you different from everyone else. So tell people about that! Monica believes that we need to create a sense of experience through the way we write about our businesses.

We will chat about how to make your customer the hero of your story, and how you can tell people why they should choose you. Sometimes, we can be so focussed on booking clients that we forget about what is actually like to be a client.


In this episode, you’ll learn about:

  • How to bring your brand to life with words
  • Ways to set yourself apart from other salons
  • Making your customer the hero of your story
  • How to avoid writer’s block
  • Understanding your ‘why’


Recommended Links

CLICK HERE to check out Paul Smith’s Lead With a Story

CLICK HERE for Monica’s Website

CLICK HERE to see Mark My Words on Instagram

CLICK HERE to check out Larissa’s Full Immersion Program

CLICK HERE to sign up for the Freedom & Profit Hub


About the author, Larissa

Business Coach & Marketing Strategist: After 20 years of salon business I worked in online marketing & technology development, Business Development Manager at Timely Salon Software and co-founded HAIRshare app for Stylist.

I love helping stylists & salons with marketing strategies, the latest technology and working smarter, not harder in salon business.

Salon Owners Collective is an online community with the mission of inspiring and empowering Salon Owners from around the globe to grow beyond owner operator. Turn your ideas into a reality, build successful businesses and live with clarity and purpose.