Is Your Salon’s Marketing Too Vague?

A lot of Salon Owners are afraid to make their marketing too specific, or to ‘narrow down’ their ideal client too much… because they think it’s going to damage the size of their potential clientele.

But did you know, the opposite is actually true?!

“Niching Down” and really honing in on your Ideal Client through targeted Social Media & Online Marketing is the best way to attract more of the clients you love into your business!

Because when you try to attract ‘everyone’… you actually end up attracting no one!

In this episode, I’m chatting with Jessica Morrison. Jessica is a Digital Branding Expert, and today we’re going to discuss how digital branding consistency can help you attract the “right” clients and repel the “wrong” clients.


The Guide- 6 Ways to Make More from the Clients you Already Have

Just click here to grab yourself a copy of the guide in Messenger!

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Recommended Links

CLICK HERE to check out the Biz Chix Podcast
CLICK HERE to take Jessica’s Digital Brand Style Quiz

About the author, Larissa

Business Coach & Marketing Strategist: After 20 years of salon business I worked in online marketing & technology development, Business Development Manager at Timely Salon Software and co-founded HAIRshare app for Stylist.

I love helping stylists & salons with marketing strategies, the latest technology and working smarter, not harder in salon business.

Salon Owners Collective is an online community with the mission of inspiring and empowering Salon Owners from around the globe to grow beyond owner operator. Turn your ideas into a reality, build successful businesses and live with clarity and purpose.