6 Steps for Boosting Your Salon’s Social Media Marketing Efforts

Feel like Facebook is treating you like a lousy partner? You give, give, give and seem to get nothing in return. Or, in the case of Facebook, you post and post and post, but your reach feels abysmal.

It’s time to get your fair share of your audience’s attention on Facebook, and the good news is that once you start capturing that attention and creating engaged connections, Facebook will only continue to reward your profile with more reach.

But how do you get to the place of connection and an engaged community if your posts aren’t being shown in the first place? The answer: you follow these six simple tips for boosting your salon’s social media marketing.  

In this episode, we discuss:

  • Why it’s critical to focus one person and one problem and double down on engaging with them
  • How to demonstrate your expertise and craft posts that will grab your audience’s attention and pull them in closer
  • The mistakes you might be making with your salon’s promotions that may be actually driving potential clients away
  • The real secrets that lead to success for building your Facebook page’s reach



CLICK HERE to join the Modern Marketing for Salon Owners community where we share even more insights, support, marketing ideas and motivation to get you growing on Social Media

CLICK HERE to download our free guide on how to harness the power of Facebook Messenger, elevate your brand experience and attract clients like a #boss... without picking up your phone.  



About the author, Larissa

Business Coach & Marketing Strategist: After 20 years of salon business I worked in online marketing & technology development, Business Development Manager at Timely Salon Software and co-founded HAIRshare app for Stylist.

I love helping stylists & salons with marketing strategies, the latest technology and working smarter, not harder in salon business.

Salon Owners Collective is an online community with the mission of inspiring and empowering Salon Owners from around the globe to grow beyond owner operator. Turn your ideas into a reality, build successful businesses and live with clarity and purpose.