How to Capture, Connect and Convert: Building a Relationship With Your Followers

As social media dominates the Salon Industry more and more, it is so easy to get caught up in the world of followers, likes and comments. It is so easy to allow your perception of your own success, and others’ success, to be skewed by Social Media. And it is so easy to forget why you’re even posting and who you’re even posting for.

In this episode of the Podcast, I am joined by Jamie Dana. Jamie and I discuss how to accomplish those goals that you have for your business by making use of the tools you have right in front of you. When it comes to Social Media, it is important to take a step back and remember your “why.”

Today, Jamie tells us how to do that, and how to have fun with Instagram in a way that can be both beneficial for you and your clients. When you’re having a dull, quiet season and you’re constantly going uphill and against the grind, there is a way to come out on top. Make sure you tune in below to hear how.


In today’s episode you’ll hear:

  • How to rethink your approach to posting
  • Why simply being present on Social Media isn’t enough
  • What to do to start a conversation with your followers
  • Ways to boost engagement with clients online
  • Tips for adding value to your content
  • All about remembering your “why”



CLICK HERE to check out Jamie’s Instagram

CLICK HERE for Jamie’s Youtube channel

CLICK HERE if you’re interested in Jamie’s step-by-step Instagram Program

CLICK HERE to listen to Jenna Kutcher’s Podcast- “Goal Digger”

CLICK HERE to buy “Profit First” by Mike Michalowicz

CLICK HERE for Mike Michalowicz’s book “The Pumpkin Plan”

CLICK HERE for Amy Porterfield’s Podcast- “Online Marketing Made Easy”

About the author, Larissa

Business Coach & Marketing Strategist: After 20 years of salon business I worked in online marketing & technology development, Business Development Manager at Timely Salon Software and co-founded HAIRshare app for Stylist.

I love helping stylists & salons with marketing strategies, the latest technology and working smarter, not harder in salon business.

Salon Owners Collective is an online community with the mission of inspiring and empowering Salon Owners from around the globe to grow beyond owner operator. Turn your ideas into a reality, build successful businesses and live with clarity and purpose.