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Taking the Focus off of Followers to Strengthen Your Salon’s Social Media Strategy

It’s arguably one of the most discussed topics among salon owners and hairstylists looking to build their businesses and clientele, however, despite its popularity the subject of today’s podcast remains largely a mystery concerning how it works to turn your time and effort into actual profits.

That’s right; I’m talking about social media and how to use it to strengthen your salon’s sales.

For today’s episode, I’m talking with Britt Seva, the social media powerhouse for hairstylists whose vast experience as a director for a seven-figure salon, and now as a consultant and strategist, has given her incredible insights into how we can leverage tools like social media to turn followers into bonafide fans and scrollers into scheduled appointments.

In this episode, Britt and I discuss:

  • How her experience as a salon director helped with honing her marketing chops and team-building skills, a crucial element for social media success
  • Why you should stop chasing likes and followers and instead focus on crafting a message that resonates
  • Content ideas for standing out on noisy platforms and how to use today’s leading social networks to build connections and community, plus serve as a platform for your work
  • Tips for gaining confidence in showing up online and connecting with your potential clients


About the author, Larissa

Business Coach & Marketing Strategist: After 20 years of salon business I worked in online marketing & technology development, Business Development Manager at Timely Salon Software and co-founded HAIRshare app for Stylist.

I love helping stylists & salons with marketing strategies, the latest technology and working smarter, not harder in salon business.

Salon Owners Collective is an online community with the mission of inspiring and empowering Salon Owners from around the globe to grow beyond owner operator. Turn your ideas into a reality, build successful businesses and live with clarity and purpose.