It’s arguably one of the most discussed topics among salon owners and hairstylists looking to build their businesses and clientele, however, despite its popularity the subject of today’s podcast remains largely a mystery concerning how it works to turn your time and effort into actual profits.
That’s right; I’m talking about social media and how to use it to strengthen your salon’s sales.
For today’s episode, I’m talking with Britt Seva, the social media powerhouse for hairstylists whose vast experience as a director for a seven-figure salon, and now as a consultant and strategist, has given her incredible insights into how we can leverage tools like social media to turn followers into bonafide fans and scrollers into scheduled appointments.
In this episode, Britt and I discuss:
- How her experience as a salon director helped with honing her marketing chops and team-building skills, a crucial element for social media success
- Why you should stop chasing likes and followers and instead focus on crafting a message that resonates
- Content ideas for standing out on noisy platforms and how to use today’s leading social networks to build connections and community, plus serve as a platform for your work
- Tips for gaining confidence in showing up online and connecting with your potential clients