Skip to content

Social Media Mistakes to Avoid

Do you ever click onto Facebook or Instagram and spontaneously post a before & after photo… just because it seems like the sort of thing you ‘should’ be doing?

You don’t really put much thought into the post or caption… because you’re not actually sure what the thought behind the post even is in the first place… right?!

So many Salon Owners that I know do exactly this. They vaguely know the outcome they want to achieve from Social Media in general, but they aren’t thinking about the outcome they want to achieve from each post. 

And this is where so many Owners tend to go wrong. 

Posting ‘just for the sake of it’ will not help you build an engaged following online, because, well, there’s basically nothing to engage with! What you need to start thinking about is goal-oriented Marketing.

In this episode, I’m joined by Jenny Eastwood. Jenny is a freelance creative copywriter and Salon Marketing expert! Today we’ll chat about why you need to be talking directly to your ideal clients in your posts… considering what your clients want to see, adding value and actually thinking:

“What outcome do I want to achieve from this post?”

“So then… how can I make this outcome happen from this post?”

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Or join me in The Salon Owners Collective Facebook Group.


CLICK HERE to check out Influence- The Psychology of Persuasion by Robert Cialdini

CLICK HERE to check out Jenny’s Instagram

CLICK HERE to check out the Eastwood Creative Website

About the author, Larissa

Business Coach & Marketing Strategist: After 20 years of salon business I worked in online marketing & technology development, Business Development Manager at Timely Salon Software and co-founded HAIRshare app for Stylist.

I love helping stylists & salons with marketing strategies, the latest technology and working smarter, not harder in salon business.

Salon Owners Collective is an online community with the mission of inspiring and empowering Salon Owners from around the globe to grow beyond owner operator. Turn your ideas into a reality, build successful businesses and live with clarity and purpose.