Why You Never Feel Satisfied as the Salon CEO

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In our industry, most people associate the feeling of happiness with milestones like a payrise, or a promotion. But as Salon Owners…sometimes it feels like we miss out on that sort of thing! You’re working hard to ensure your team are rewarded… but where’s your reward? 

The Real Reason Your Sales Have Hit a Plateau

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Do you ever feel like your Salon growth has hit a plateau?

Your team are underperforming and not hitting their sales targets, sales in general are low, and you don’t know why this happening or what needs to change. You feel like you are stuck doing the same thing, over and over again.

3 Reasons Your Recruitment Ads Don’t Work

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Isn’t it frustrating when you’re looking to hire someone new, but your recruitment ad gets 0 applications?

Every time you put an ad out, you think to yourself that ‘this time will be different and you will finally get your dream team member applying to work for you… but in reality, the results are disappointing and totally uninspiring. 

Does Salon Marketing Actually Work?

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What if I told you that in order to scale your Salon business Growth, you need to nail these three things: 

An effective marketing strategy, understanding your clients, and growing a team.

I see so many Salon Owners start to grow exponentially, but then all of a sudden hit a plateau. They can’t seem to move the needle in their business or have the momentum to keep this growth sustainable, especially with team challenges, family time and life outside of the Salon walls…

It can feel totally overwhelming, like you are in a business rut!  

However, I believe that with an effective and consistent marketing strategy, and an  understanding of what makes your clients tick, you can truly master the art of attracting and retaining clients in your Salon. 

I know this is never as easy as it sounds. But if you can nail your client-attraction strategy, understand what makes your clients return (or not), and how to keep new clients coming in your doors without you stepping foot into your Salon doors…your Salon growth will be unstoppable.