Perfectionism Is Ego in Disguise – 3 Mistakes All Creatives Make in Business
Is this you?
You started your business because you’re passionate about your craft… you want to do things well, do them your way and really channel your creativity into something that is truly your own.
Only now, you’re bogged down in ‘business stuff’ – payroll, hiring, marketing – what happened to the fun stuff?
So many Salon Owners I know have experienced this – and god knows I did when I opened my Salon.
The problem is, as entrepreneurs we’re used to a certain creative process – but when it comes to business – it just can’t thrive on love, passion, and creativity alone.
On this episode of The Salon Owners Collective Podcast, I’m joined by business coach, Laura Higgens. Based in Sydney, Laura helps creatives who are facing this very problem and today she shares the 3 main roadblocks every creative faces when they endeavour to turn their passion and craft into a profitable business.
How to Make More Money From the Clients You Already Have
If you’re looking to make more money in your Salon, there are only 2 ways to do it. Either you attract more clients, or you make more money from the clients you already have.
And if you ask me, the first thing to do is to focus on the clients in front of you. Could they be spending more? I know they could.
It’s like this
Let’s say you owned a restaurant, you wouldn’t hand them the check before asking them if they’d like coffee or dessert, would you?
Now, I’m not saying that more clients don’t equal more money – but wouldn’t it be ideal if you could make more money without campaigning for new clients?
In this episode of The Salon Owners Collective Podcast, I reveal 6 ways to get your clients to spend more, and strategies you can implement that will increase your average client spend by 10, 20 or even 30%.
So that when you do attract new clients, you make more money from them, too.
There’s No Room for Heroes in the Hair and Beauty Industry
When a team member resigns, especially one of your strongest, often it feels like it has come out of nowhere, and it always seems to be when you least expect it.
In this episode of The Salon Owners Collective Podcast, we’ll talk about 3 things that will get you through the pain of losing a staff member, with systems and processes that will help future-proof your salon so that when one person leaves, it doesn’t all fall apart (Because there’s no room for heroes in the hair and beauty industry. )
The Selfish Salon Owner? Why Prioritizing Yourself is Essential to Success
Tired of feeling like you’re working so hard on your Salon business… with little to no reward?
You’re constantly hustling, but you never feel satisfied.
Maybe you spend every waking moment thinking about your Salon, and how to “make things better”. You’re always looking towards the next goalpost, but not actually enjoying the present moment. Who’s guilty?
3 Simple Strategies to Make More in Your Salon
As a Salon Owner, there are many tasks & responsibilities that rely on you to ensure your Salon runs smoothly.
Between hiring and managing your team, putting out fires and team dramas, paying bills, managing stock, knowing your clientele, sales & marketing…the list goes on and on.
You are a master of juggling a million different hats on a good day!