Exploring E-Commerce to Scale Your Salon Business
Your salon’s website can do more than just online booking! In today’s episode of the Salon Owners Collective Podcast, I’m talking with Sarah Quinney, The E-Commerce Business Coach, about how you can leverage e-commerce principles to increase your sales and work toward scaling your salon. Sarah has tremendous experience building highly successful e-commerce companies of…
Taking the Focus off of Followers to Strengthen Your Salon’s Social Media Strategy
It’s arguably one of the most discussed topics among salon owners and hairstylists looking to build their businesses and clientele, however, despite its popularity the subject of today’s podcast remains largely a mystery concerning how it works to turn your time and effort into actual profits. That’s right; I’m talking about social media and how…
Building the Foundation of Your Salon Brand Strategy
When we think of consistently drawing in new clients for our salon, we often turn to see if what we’re doing in our marketing efforts is effective. However, marketing stems from strong messaging, and messaging is rooted in a clear brand strategy. So, if your salon brand strategy isn’t clear, it’s not going to speak…
Navigating the Intersection of Business and Marketing Strategy
I’ve always been fascinated by business and marketing strategy because while they are different in their purpose and execution, they are also very much intertwined, and today’s guest on the Salon Owners Collective podcast has done a fantastic job of navigating the intersection between them with her expert skill set. In today’s episode, I’m…
Powerful Messenger Marketing
In today’s age of instantaneous communication, your salon simply can’t afford to wait ’til it’s convenient to reply to potential clients. The reality is, “after hours” no longer exists, but that doesn’t mean your work/life balance can’t exist alongside it. Using the power of messenger marketing for your salon, you can simultaneously provide an elevated…