In today’s age of instantaneous communication, your salon simply can’t afford to wait ’til it’s convenient to reply to potential clients. The reality is, “after hours” no longer exists, but that doesn’t mean your work/life balance can’t exist alongside it. Using the power of messenger marketing for your salon, you can simultaneously provide an elevated…

Have the recent Facebook changes sent you into a spiral of panic over your salon’s marketing efforts? Well, time to stop the spiral because in today’s Salon Owners Collective podcast, I’m discussing why this shift in social media can actually be a good thing, and how treating your social profiles like a dinner party can help…

Your business cannot survive without the use of Social Media. We well know that by now. So why is it that so many of us are failing miserably at doing a great job? Natalie from Salon Social Media talks about the three key ingredients to a great social account as well as drawing clients into…

Can Google find your Salon when a potential client is searching? Does Google know you exist? How do you make sure you get into the first position on page one? Louise Blakely talks about how important your Salon’s relationship with Google is… she breaks it down into simple speak with her 3 most important tricks so…

Creating a brand that gets noticed and attracts new clients takes more than a pretty Logo, nice fonts and cool colours. Even a great digital presence on it’s own is just not enough. Claire Spalding from My Brand Story talks about the secrets of Big Brands you know and love and how you can take…