Building the Foundation of Your Salon Brand Strategy
When we think of consistently drawing in new clients for our salon, we often turn to see if what we’re doing in our marketing efforts is effective. However, marketing stems from strong messaging, and messaging is rooted in a clear brand strategy. So, if your salon brand strategy isn’t clear, it’s not going to speak…
Banishing Brain Clutter to Make Better Business Decisions
From entrepreneurs to hairdressers, wives to mums, to simply being a working person in today’s society, we are inundated with information and to-dos causing a massive amount of brain clutter that can keep us from feeling the richness in our lives, experiences, and work. Thankfully, today’s guest on the Salon Owner’s Collective podcast has made…
Navigating the Intersection of Business and Marketing Strategy
I’ve always been fascinated by business and marketing strategy because while they are different in their purpose and execution, they are also very much intertwined, and today’s guest on the Salon Owners Collective podcast has done a fantastic job of navigating the intersection between them with her expert skill set. In today’s episode, I’m…
Finding a Framework and Building a Platform to Develop Your Expertise
Ever wonder how it is you become an “expert”? Yes, years of experience is undoubtedly a factor, but so is having a solid framework for your technique and a platform that allows you to share it. With over 30+ years experience both behind the chair and as a salon owner, today’s guest, Geoffrey Herberg, grounded…
The 3 Non-Negotiable Pillars For Growing a Successful Salon
It’s no secret that there’s no “one-size-fits-all” method for growing a successful salon. It’s a combination of grit, strategic thinking, style and skill, all blended in a way that makes sense for your vision and your market. But, as Adam Chatterley, business strategist and consultant for beauty businesses and founder of Salon Business Secrets, shares,…