When we think of consistently growing our salon, we often turn to see what we’re doing in our marketing efforts, when really we should be exploring more of what our team is wanting and needing.
In today’s episode, I’m talking with Brad Lepper, an award winning hairdresser, a core international artist and educator for Sebastian Professional and the Creative Director and Owner of Auckland based salon, French Revolver Studio. We discuss how Brad has built his award winning creative team, the ins and outs to how his studio runs and the team processes and foundations that have been put in place to create the brand.
In more detail we dive into:
- How to intertwine your salon goals with your teams dreams
- Selling vs. Educating
- Why we need to break the hierarchy in a salon environment
- How to keep your brand culture while giving your team creative freedom
- What we as salon owners need to do to ensure our industry grows
You will learn a lot from Brad and his business morals, his insights are just so interesting and it really makes you want to re-evaluate the industry norms.
CLICK HERE to read more about Brad
CLICK HERE to check out Brad's Instagram
CLICK HERE to see Brad's recommended book Purple Cow: Transform Your Business by Being Remarkable by Seth Godin