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Salon Owners Podcast
Investing In a Marketing Return
Here’s a question for you – exactly how much are you investing in your Salon Marketing? – and how much return on investment are you getting?
I’m talking about the money you invest into marketing your Salon, versus the return you get from NEW CLIENTS booking into the Salon.
I can feel the shoulder struggling and the eyes darting around the room from here. Let me guess, you’ve got no idea because like most Salon Owners I know – you’ve been winning it.
Well what if I told you there’s actually a formula for this – a simple formula that will analyse the effectiveness of your current marketing AND tell you how much to invest (and where to invest it) based on those findings?
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Building a Brand Story – The Importance of Social Media
Do you ever feel overstimulated by content on the internet?
Like, there’s so much content – there’s just no way you can possibly take it all in.
It makes you think right, how is my content supposed to reach my audience in and amongst all this chaos?
With so many messages from different brands and corporations bidding for their attention – how do I make my message stand out?
On this episode of The Salon Owners Collective Podcast we are joined by the incredible Hayley Mears, an expert on building a brand story and the best person to help tell us, once and for all, what should we be posting on social media.
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10 Hiring Tips for Salons
Do you feel like recruiting great staff, god – even any staff – in the hair and beauty industry is just getting harder and harder?
Do you reminisce on the good old days when you could just tape a sign to the window saying “We’re hiring” and wait for your dream team member to walk through the door?
But now, the tides have changed – and it’s not enough just to be hiring – you’ve got to be actively recruiting…
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From Rockstars to Bad Apples… When to Say Goodbye!
“I feel like a prisoner in my Salon” You know that feeling, when you have a rockstar team, and then suddenly… you don’t. It only takes one bad apple to poison the whole crop. I remember I had a stylist who was amazing at what she did, but every time she’d break…
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When to Have THE Conversation With Your Team Member…
“I have a team member who has done 5 things wrong in the last 2 weeks… I might explode” We’ve all been there before. A team member keeps doing things wrong but you’re dreading that awkward conversation of “when you did XYZ, it’s not ok”. And next thing you know, you have…
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3 Things Salon Owners Should Focus On in 2024
Opportunity always comes out of crisis – and we’ve been through a lot as an industry (and the world) over the past few years. We’ve heard a lot about teams leaving to go solo, profits dropping and Salon Owners have hit their limit with pricing. 2024 is a new chapter and a new opportunity for…
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