How to Harness and Leverage the Power of Messenger Marketing

Your brand experience occurs well before your client takes a seat in your chair. It happens digitally, socially, and anytime they come into contact with your brand, including word-of-mouth conversations with your current clientele.

And not only does your brand experience come into play before you’ve had a chance to make a personal impression on your potential customer, but they also need an average of 7 to 11 interactions with your brand before they’re even conscious or aware enough to consider purchasing from you,

Thus, I think it should go without saying that it’s critical you both protect and work to elevate your brand experience as much as possible to secure those scrollers and web surfers as your next booking.

So, in the context of Messenger, we can look at this tool like a personal concierge.

Rather than receiving a message from a potential client on a Sunday and not looking at it ’til Tuesday when your salon’s doors are back open, Messenger provides you with the ability to directly cater to your client straight away without you actually needing to be glued to your phone during your time off enjoying your life.

It’s a win-win. Your client gets an instant connection and engagement with you, which immediately boosts your brand’s experience and trustworthiness, and you get to continue growing your business while maintaining healthy boundaries.

2) Engage in Conversations

Now that we’ve established an instant connection with the clients reaching out to us and discovered how that elevates our brand experience, then comes the piece of engagement.

It’s one thing to manage requests and questions that are coming into your Messenger inbox, but when you have the ability to go harness that potential power of connection that exists with your audience for yourself and reach out to engage…well, we’ve never been able to maximize our time and resources the way Messenger provides us.

For example, I want you to think about the ads or offers you’re already running. Did you know we have the option to drive our audience straight from the post to engage inside Messenger?

By turning our potential clients toward a more personal experience while staying on the Facebook platform, we have a tremendous opportunity to create a great impression (aka elevate that brand experience) and move our potential client through that 7 to 11 touchpoint process and into purchasing that much quicker.

Also, you can even have your audience pay for their service right in Messenger. Talk about top-notch service; you didn’t make your client have to do any work other than a couple of clicks!

One of my favourite ways that salon owners can use Messenger to engage and spark conversations with their audience is through competitions and giveaways that put new services and products in the spotlight as well as cast your net wider to get new faces in front of your brand.

For example, I had a friend run a competition that got great organic reach with 200+ entries and responses, which was to tag a friend, so, in total, she exposed her brand to an additional 200 people.

However, Facebook didn’t allow her to copy/paste responses to all those who commented and entered, so she had to respond personally to each one of those people. (Can you imagine having to do that for 400+ people?!)

While she committed to it and saw an incredible payoff from her efforts, Facebook now gives us the ability to personally respond to all those entrants at once in the form of a bot, which flips your entries, responses, and engagement into guided and personal conversations with potential clients in your audience.

All this to say, you don’t need to wait for interested buyers to come to you, you can reach out to them (and not have to do it on a complete 1:1 basis like my friend did).