5 Biggest Lessons of 2023
Before we jump into 2024 and map out our goals and dreams, let’s take a moment to stop and reflect on what an incredible year 2023 has been!
So it’s only fitting that we reflect on some of the conversations we’ve had over the last year on the Salon Owners Collective Podcast. We’ve done nearly 50 episodes, welcomed over 20 new guests onto the podcast and we’ve delved into some great topics this year.
But amongst all of the amazing conversations and lessons we’ve learnt, 5 stand out from the rest. These are conversations that not only I loved, but you guys really engaged with too.
Today on The Salon Owners Collective Podcast, Larissa reflects on the year with the 5 Biggest Lessons of 2023 – it may even help you plan your goals for 2024!
3 Ways AI CAN Help Your Salon
Technology can be scary for us to wrap our heads around – it’s always changing, there are a million updates, and it’s just not worth the stress!
But what if I told you that technology, more specifically AI, can actually save us a heck of a lot of time…
As Salon Owners, we often think we’re ‘not a computer guy’ we just want to help people look and feel their best and we do that with our hands (and our scissors and brushes and all the other tools we use).
But AI is one of the most powerful tools we have available to us, and for some reason, our industry is falling behind by not using it!
Today on The Salon Owners Collective Podcast, Larissa is joined by Scott Moon from Salon SOS to discuss 3 Ways AI CAN Help Your Salon. Scott breaks down how WE as non-tech people, can use AI… and actually make Marketing and the way we communicate with our clients a whole lot easier.
4 Revenue Building Tactics in 2024
We’re in a recession! Clients aren’t coming in and the team isn’t meeting their targets – we’ve heard this conversation a lot from Salon owners around the world.
But, what if I told you 4 revenue-building tactics for 2024 that can help your Salon beat the recession slump… starting with a winning culture.
The client wins when she gets what she wants, what she needs, and gets things she didn’t even know she needed – and when she wins, she comes back. Our team wins when they’re busy and meeting targets, when they’re winning, we’re also winning – creating a winning culture.
Today on The Salon Owners Collective Podcast, Larissa reveals 4 revenue-building tactics for 2024 to build a winning culture during a recession.
Building a Brand Story – The Importance of Social Media
Do you ever feel overstimulated by content on the internet?
Like, there’s so much content – there’s just no way you can possibly take it all in.
It makes you think right, how is my content supposed to reach my audience in and amongst all this chaos?
With so many messages from different brands and corporations bidding for their attention – how do I make my message stand out?
On this episode of The Salon Owners Collective Podcast we are joined by the incredible Hayley Mears, an expert on building a brand story and the best person to help tell us, once and for all, what should we be posting on social media.
How to: Make Your Salon Go Viral in Fifteen Seconds
When it comes to social media marketing, having a post go viral is the ultimate success story – right?
And in 2023 the easiest way to go viral on social media is *drum roll please* TIKTOK.
Now, i know what you’re thinking – isn’t Tiktok just full of preteens, bored mums and unemployed millennials? Isn’t TikTok a bit… embarassing?
Actually, Tiktok has over 1 billion monthly users (75% of whom are fully grown adults!) and is closely catching up with the likes of Facebook and instagram…