Creating a Brand That People Will Buy Into

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Almost every Salon Owner starts off as a hairdresser or therapist. What does this mean, you ask? Well, usually it means that we go into owning a business blind, with no idea how challenging it’ll be, and making a lot of mistakes as we go. But, you know what? That’s ok!  In this Episode of…

Give People Something to Believe in

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Do you ever wonder, “how can I set myself apart from all of the other Salons & Spas out there?” You know that your brand rocks and that you’d be the perfect fit for so many people… so how can you tell people that? The answer? People don’t want goods and services, they want something…

The #1 Key to Online Marketing- Your Purpose!

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Do you ever stop and ask yourself, “WHY am I doing this?” As a Business Owner, it can be easy to get into the habit of marketing how and what you think you should be marketing, without stopping to think why you’re actually doing it. Today I’ll be joined by Kim Barrett. Kim’s business “Your…

Why You Should be Hosting Salon Events

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Have you ever hosted an event in your Salon? In any career, continuing education in your chosen industry is vital to your growth. That could be attending seminars, events, or even listening to Podcasts (woohoo!) But what’s more important than only encouraging your Team to be engaged in the industry is encouraging them to be…

How to Be Different and Believe in Yourself

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Being different can feel scary. People might doubt you, and you might even doubt yourself. But, it turns out, being different is one of the main keys to success in the Salon Industry. In this episode, I’m chatting with Lauren Robertson, the founder and owner of Melbourne’s Vision Blonde Salon. Lauren shares her story about…