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The Ultimate Guide to Turn Likes into Bookings

I have a question for you: Have you got a budget for marketing…and do you spend it all? I get it. When you’re busy running your Salon, marketing can feel like just another thing on the list. There are so many other things you need to do that seem way more urgent… marketing just keeps…

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How to Regain the Freedom You Thought You’d Lost

When I first opened my Salon, and also my coaching business for that matter, I remember this feeling of thinking “ahhh yes, this is why I opened my own business!” I was experiencing this incredible feeling of freedom, autonomy and creativity all in one, that you just cannot get from working for someone else! I…

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Storytelling: The Real Heart of Salon Marketing

Storytelling: it’s the real heart of all successful marketing, and it’s a must for Salon owners who want to attract new clients into their salon So… what’s stopping us? We are hairdressers or therapists… we are not trained wordsmiths and often don’t have perfect grammar all of the time! And maybe you’re wondering what we…

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You Are The Most Important Person

It’s undeniable: as the owner of your Salon, you are the most important person in the business. Now, I don’t mean this in a conceited way! We all love our teams and would absolutely be nowhere without them. But, when it comes down to it, you are the Queen or King of your business! In…

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My 5 Steps to Increasing Profit

One huge barrier that gets in the way of Salon Owner success is profit. Not enough Salons are making a profit, not enough Salon Owners know how to make a profit! When I started my Salon at only 20 years old, I was exactly the same. When I came out of training, my goal was…

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