4 Ways to Shift Your Salon Owner Mindset for Greater Freedom & Profit

By Larissa Macleman | Jun 1, 2018

As business owners, we’re never truly done learning. Whether it’s a new skill to add to our tool belt or way of looking at or operating our business, change is the only constant we can count on. When it comes to business growth and expansion, one of the most significant pieces we have to continually…

How to Harness and Leverage the Power of Messenger Marketing

By Larissa Macleman | Feb 13, 2018

The salon owners I work with talk to me about it often, I see it pop up more and more in Facebook groups that I’m a part of, and I’m experiencing the surge in my inbox. I’m talking about messenger marketing. Salon owners are spending more time on their phones, and it’s starting to creep…

3 Ways to Make Friends With Facebook’s New Changes

By Larissa Macleman | Feb 5, 2018

“Ugh! Facebook changed its algorithm…AGAIN!” Sound familiar?Your salon’s Facebook marketing efforts can feel like an uphill battle, but that’s where most business owners are getting it wrong. Instead of trying to fight the Facebook algorithm, you need to get friendly with it.   In fact, treating Facebook like the virtual venue for your salon’s dinner party…

Top Tips For Nailing The Salon Cray-Cray Season

By Larissa Macleman | Dec 5, 2017

Recently I had a salon visit – it was 2pm and my stylist announced she hadn’t eaten anything yet, because she was ‘living the salon Christmas-Cray-Cray again!’ This is an all too familiar cry as the busy Christmas season commences, you barely have time to step away from the chair, let alone grab a bite to eat.…

From Freak Out to Freedom

By Larissa Macleman | Nov 8, 2017

Running a salon is a huge job. You often learn a lot – hard and fast. Whilst the potential for growth is massive, there is also the danger of working yourself into a state of overwhelm –  managing a team, looking after clients, marketing and client attraction you can easily become the victim of your…

Ditch the Overwhelm & Get Shit Done

By Larissa Macleman | Oct 3, 2017

As a business owner, I’ll bet you know that feeling of overwhelm all too well. Your mind gets so full it starts to feel fuzzy, and just when you need to get to work, you lack the clarity you need to actually get shit done! At times like this, you feel like a hamster running…

The 5 Emerging Salon Marketing Trends

By Larissa Macleman | Aug 7, 2017

The problem is that our clients and our potential clients are becoming tired of jaded and traditional marketing tactics. The days of leaflet drops and selling steak knives and deals at Grab one have just worn thin and if anything it turns our clients off coming to us. If you’ve been big on marketing your…

Celebrating You & 10,000 Downloads

By Larissa Macleman | Jul 25, 2017

You are the most important part of The Salon Owners Collective so please Celebrate with me in reaching 10,000 Podcast Downloads and also reaching one year in business! Already, in putting this blog together, we’re now closing in on 12,000 Downloads already. To celebrate Nicola and I reviewed the top 5 most downloaded episodes and…

5 Steps to Freedom and Profit for Your Salon

By Larissa Macleman | Jun 26, 2017

Did you set up your own business with dreams of more freedom and time, and now find yourself wondering when you’ll next get to take a day off? You’re not alone! Unfortunately, as an industry, we’re not making much profit and the old 80:20 rule is actually more like 95:5.  Despite so many hugely talented…

3 Ways to Build your Brand from the Inside Out

By Larissa Macleman | May 29, 2017

You’re sick of your team running a muck, making you feel like you’re a prisoner in your own business. You just get things sorted and under control and then the next thing happens, a baby is due, she’s giving up her trade or off on her big OE … just moments after she qualifies! This…

How to Attract New Clients with your Website?

By Larissa Macleman | May 1, 2017

Your website should be your biggest and most important online sales tool. Yes, a sales tool. It should be bringing you new clients (and helping your existing ones stay connected with you). But remember, your website is not an online sales tool for your business… Your website is an online buying tool for your Client!…

5 Steps to Nail Team Communication in your Salon

By Larissa Macleman | Apr 17, 2017

Life in a salon is fast paced, full of constant excitement and change. But without great communication and structure, managing a team in this environment can become stressful to say the least. Constantly putting out fires that your team throw at you the minute you walk in the door can wear you down. So how…

Does your Salon have a Social Clique?

By Larissa Macleman | Apr 4, 2017

How To Build A Click-Worthy Brand For Your Salon Social Media We live in a digital age, and having a strong online presence for your salon is increasingly vital for growth and success. This week over on the podcast we chatted with Stacey from The Social Clique about building an enviable online following which will…

How Salon Mums Juggle Business And Family

By Larissa Macleman | Mar 27, 2017

Being a parent and a business owner is an emotional cocktail that can drive us for success or drive us mad. A salon business is built around making our clients happy – we’re in the service industry after all. Too often this translates into saying ‘yes’ to everyone. Yes to the needs of your team,…

When this salon owner broke her leg, her business exploded

By Larissa Macleman | Mar 6, 2017

Growing a profitable business while maintaining work-life balance is an enviable position for some, but for most, it’s more than an elusive dream. As a serial entrepreneur or business owner, and especially if you have a family to consider, this is always the goal.   Over on the podcast, we chatted to Kelley from Wellington…

3 Strategies to Surviving & Thriving

By Larissa Macleman | Feb 27, 2017

From humble beginnings back in 2005 Chelle from Urban Betty, Texas, opened her salon with 6 chairs and just one contractor, she shares her story of surviving a thriving salon with a team of over 30. I absolutely loved my chat with Chelle. Like me, Chelle, had had no formal business training and found herself…

The three reasons your competitors website is better than yours!

By Larissa Macleman | Feb 17, 2017

Your website is the window into the soul of your business. Your digital home and it should be used for driving new clients to your salon by turning them into paying clients as well as retaining the loyalty of those that already love you. In this blog post, we look at the three things your…

6 Business Tips from Artist to the Stars

By Larissa Macleman | Feb 6, 2017

Finding your Area of Expertise, your signature service is vital to ensure your business stands out in an overly crowded space, and few have done this better than Jazz Pampling.   Jazz is a world-renowned Brow Artist specialising in brow shaping, and has worked with celebrities such as Paula Abdul, Naomi Watts, Aussie model Samantha…

How one salon successfully turned a social media following into real clients

By Larissa Macleman | Jan 29, 2017

I chatted to Mia DeVries from The Fox and The Hair, over on the Podcast, to find her top strategies for growing a whopping 66.6K Social Media Following and turning them into paying Clients – one of the key strategies to the salons current success. The salon started their social media presence on Facebook, and…

3 Keys To Work On Your Business, Not In It!

By Larissa Macleman | Jan 15, 2017

For many salon owners, the thought of passing over your clientele to spend more time on business building can be fraught with fear and uncertainty, but if you take the important jump of stepping away from the busy work of your salon floor, your business is bound to benefit.   Janine bought her first salon…