How one salon successfully turned a social media following into real clients

By Larissa Macleman | Jan 29, 2017

I chatted to Mia DeVries from The Fox and The Hair, over on the Podcast, to find her top strategies for growing a whopping 66.6K Social Media Following and turning them into paying Clients – one of the key strategies to the salons current success. The salon started their social media presence on Facebook, and…

3 Keys To Work On Your Business, Not In It!

By Larissa Macleman | Jan 15, 2017

For many salon owners, the thought of passing over your clientele to spend more time on business building can be fraught with fear and uncertainty, but if you take the important jump of stepping away from the busy work of your salon floor, your business is bound to benefit.   Janine bought her first salon…

3 Secrets to make Social Media work for your Salon

By Larissa Macleman | Jan 6, 2017

You want to attract more clients, but Social Media is just not working for you… And you’re tired of posting at random & feeling the pressure of what to post and when. If this is you, then this blog is just for you! Having spent years honing my experience in digital marketing, both whilst running…

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Nail Your Salon Instagram Strategy With Plann

By Larissa Macleman | Dec 25, 2016

I spoke with Christy Laurance over on the podcast, she’s an Instagram extraordinaire and creator of Plann, a scheduling app for Instagram which enables you to create a strong visual presence, based on a solid salon Instagram strategy. She shared her top tips to help you develop a strategy that will work for your business, and…

Set yourself up for your best year yet!

By Larissa Macleman | Dec 15, 2016

I spent the new year in a camping site surrounded by rain and a rocky beach and dear I say it, NO WIFI! But as a result of that trip, I created Salon Owners Collective. I think I hardly spoke to the Family I was so busy scheming. So it feels right that I should…

How To Build a Sustainable Salon For The Future

By Larissa Macleman | Dec 11, 2016

I’m starting to realise how important it is to do our bit to protect the planet, whether it be buying recycled products or recycling our waste, and many of us are starting to implement strategies to help us live more sustainably in our daily lives. But as a business owner, have you considered what you…

How to Build Your Salon Dream Team

By Larissa Macleman | Nov 28, 2016

Working as a stylist in a busy salon, then stepping into the role of owner or manager, where you want to build your salon dream team, is a whole different ball-game and can feel daunting. Having the right team behind you, as your salon grows, is vital.   Your team can make or break a…

Launch and Grow your Dream Business

By Larissa Macleman | Nov 15, 2016

Starting a business is hard graft, but once you get going you’ll get to the point where you’re ready to scale it up, or even wanting to exit in order to pursue a new dream. Without the right tools in place, this can be harder said than done. Recently I was privileged to interview Tracey…

Put Yourself Out There & Get Visible

By Larissa Macleman | Oct 23, 2016

Earlier this year I met Emma and Carla, aka The Merrymaker Sisters, two awesomely fun sisters who have built a strong & loyal Instagram following of over 60 thousand for their health and lifestyle business! We had a great time recording the interview – you can listen here on the Get Visible Podcast I’m always…

Is your website & social media working hard for your business?

By Larissa Macleman | Sep 27, 2016

As salon owners, it’s easy to get so caught up with the day to day running of your business, seeing to clients’ needs and keeping the salon ticking over, that you can forget how important it is to maintain your presence online. Once your website is up, it’s vital you don’t just leave it there…

Success Is Not An Accident

By Larissa Macleman | Sep 26, 2016

Success is not usually an accident. It usually follows a formula. But before you even get to a formula, you need to be clear what you want to be successful at! Sure, we all want to be successful in business, of course, otherwise, why did we get into business in the first place. Success needs…

A Salon’s Secret Formula For Success

By Larissa Macleman | Aug 29, 2016

Successful salon owners often get asked, ‘what’s your salon secret formula for success?’ There are so many factors at play when it comes to going it alone and setting up your own salon, it’s easy to look at other successful businesses out there and think that there must be some magic bullet that will take…

The Art of Client Recognition

By Larissa Macleman | Aug 5, 2016

I often get asked: ‘what’s the secret to creating a successful and long-lasting salon business?’ The answer? Create an exceptional client experience that will keep them as lifelong partners for your business. Thinking of your clients as potential partners is key. The stats say 85% of customers come from referrals, and in just the same way…

Rock your salon using these 3 social media tips

By Larissa Macleman | May 19, 2016

  Social media is a fantastic way to get more people knowing about your salon. Platforms such as Facebook and Instagram work really well for salons, they are very visual so you can post high-quality pictures to bring your brand to life. Knowing what to post onto your social media to have the most impact…

5 reasons to start a blog for your salon

By Larissa Macleman | May 19, 2016

  It’s likely that you know what a blog is, and working in the salon industry, you may even have some favourite bloggers you follow for beauty tips and advice. But perhaps you’re unsure as to why it’s a good idea to start a blog for your salon. If you’ve not come across the idea…

4 keys to a strong salon online profile

By Larissa Macleman | Apr 21, 2015

  Once upon a time you could get away with a  website, a contact page and some great photos. But if you haven’t thought about digital marketing, you’re really missing out on gaining and retaining new clients. As more and more people turn to Google and social media for information, reviews and shopping choices, it’s…

Salon Owners Collective

Beyond salon owner operator

By Larissa Macleman | Apr 8, 2015

6 months after I qualified as a hairdresser I opened my first salon in a suburb in Wellington New Zealand. I had not long turned 20. I quickly fell in love with  being a salon owner and running a business. A few years later I opened my 2nd salon in Wellington CBD. After a year or…