Powerful Messenger Marketing

In today’s age of instantaneous communication, your salon simply can’t afford to wait ’til it’s convenient to reply to potential clients. The reality is, “after hours” no longer exists, but that doesn’t mean your work/life balance can’t exist alongside it. Using the power of messenger marketing for your salon, you can simultaneously provide an elevated…

3 Ways to Make Friends With Facebook’s New Changes

“Ugh! Facebook changed its algorithm…AGAIN!” Sound familiar?Your salon’s Facebook marketing efforts can feel like an uphill battle, but that’s where most business owners are getting it wrong. Instead of trying to fight the Facebook algorithm, you need to get friendly with it.   In fact, treating Facebook like the virtual venue for your salon’s dinner party…

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Surviving Facebook’s Algorithm Changes with Social Dinner Parties

Have the recent Facebook changes sent you into a spiral of panic over your salon’s marketing efforts? Well, time to stop the spiral because in today’s Salon Owners Collective podcast, I’m discussing why this shift in social media can actually be a good thing, and how treating your social profiles like a dinner party can help…

Attract New Clients & Keep Them

Kati Whitledge talks about attracting new clients, but not just any client, how do you attract and keep the right types of clients for your salon and your team? Founder of Meet Your Stylist, a Marketing Company for Hair Salons, Kati also hosts a podcast called Beyond the Technique. Kati also has a Salon! Be…

Upsell over 200% Retail to your Clients

When an aesthetician can upgrade or upsell over 200% salon retail to their clients, you know you have a gift. Licensed aesthetician and Founder of AddoAesthetics, Daniela talks with me about the art of educating your clients over selling to them. Simply thinking about your approach a little differently can make a huge impact to…