Have the recent Facebook changes sent you into a spiral of panic over your salon’s marketing efforts?
Well, time to stop the spiral because in today’s Salon Owners Collective podcast, I’m discussing why this shift in social media can actually be a good thing, and how treating your social profiles like a dinner party can help grow your reach and engagement.
In this episode you’ll learn:
- What’s involved in the “new” algorithm changes and how to leverage them in your salon’s Facebook marketing
- 3 ways you can achieve relevance for your salon on social media
- Where you need to be spending time connecting within Facebook (hint: it’s not just the newsfeed)
- 4 types of content that will help you cultivate conversations and spur more engagement with your ideal clients
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