The 3 Stages Every Salon Owner Goes Through

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When you first opened your own Salon, things were good. You enjoyed the freedom and autonomy of doing things your way, and you finally felt like you were doing what you were meant to be doing.  I know I felt this way when I first opened my Salon. I remember thinking to myself “yes- this…

Storytelling: The Real Heart of Salon Marketing

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Storytelling: it’s the real heart of all successful marketing, and it’s a must for Salon owners who want to attract new clients into their salon So… what’s stopping us? We are hairdressers or therapists… we are not trained wordsmiths and often don’t have perfect grammar all of the time! And maybe you’re wondering what we…

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Why You Probably Aren’t Giving Great Client Consultations

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Your clients want to be seen, they want to be heard, and most importantly… they want to be understood. Did you know that 95% of hairdressers believe they do full and thorough consultation of every client, yet only 7% of salon guests feel they’ve had a full hair consultation at least once in their lives?…

An Honest Chat: What it’s Really Like to Grow Your Business

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Let’s face it, whether you own 1, 2 or 10 Salons- balancing your time and attention between all your different roles can be TOUGH. There are staff members to manage, on floor operations to oversee, and all the behind the scenes jobs like accounts, paperwork, marketing, sales management and other business activities that non-business owners don’t…

You Are The Most Important Person

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It’s undeniable: as the owner of your Salon, you are the most important person in the business. Now, I don’t mean this in a conceited way! We all love our teams and would absolutely be nowhere without them. But, when it comes down to it, you are the Queen or King of your business! In…

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