Level Up in 2021- Part 2

|

It’s time to decide that 2021 will be different. 

Are you ready to make the decision to become the Salon CEO you want to be?

As your business grows and moves through the different stages, you get better at your job as a CEO and your priorities shift. It is possible to balance your business life with your personal life, it’s just a matter of learning how. 

The first step is deciding that you’re going to go for it in 2021. You have to make a conscious decision that you will not settle for anything less than growth, evolution and success.

Simplify your role by leaving behind the mindsets of a stylist, therapist, or manager, and really get clear on what it means to be the CEO of your salon.

Ask yourself these two questions…

What did you get into business for?
Why are you here?

It is easy to lose sight of what we’re working towards… So get clear on your vision and master your inner CEO. 

Level Up in 2021- Part 1

|

If 2020 has taught us anything, it’s that we can’t always rely on things going to plan.

At the end of the day, we can only rely on ourselves and what we know to truly shape our lives into what we dream of.

Sometimes, we need to take matters into our own hands, write our own story and give ourselves a fresh start… 

Really utilise the opportunity that is 2021, to turn over a new page and truly step up to ensure your business is thriving and not just surviving in the new year. Because remember: What got you here won’t get you there. You can’t rely on what you already know to get you where you want to go. 

That’s why i’m bringing you my brand new Podcast mini-series… 3 insightful episodes jam-packed full of new ideas, inspiration and momentum to push you into the New Year and beyond.

2021 is the year to #levelup your business, so let’s get started.

How to Re-Vamp Your Salon Marketing in 2021

|

Long gone are the days where perfection was the key to success on Social Media.

Given the tumultuous year we’ve all experienced together, I think it’s especially evident now, more than ever, that what people are craving on Social Media is raw, human connection. 

But I know that can be easier said than done! That’s why today, I’ve brought in Salon Social Media expert Britt Seva to share her knowledge.

Britt and I will chat all about how you can turn your Social Media around in 2021 and really start to gain some traction. We’ll share our opinion on how you can best achieve results on Socials, as well as discuss why the glitz and glam just doesn’t work on socials.

Tune into this episode, to hear all our best advice.

Hangry Hairdressers at Christmas Time?!

|

The Salon Christmas Cray-Cray… are you feeling it yet?!

Even when I was off the floor, I still felt the stress and the strain of the crazy season. I’m sure you can relate…there are those two or three weeks in the lead up to Christmas where:

Every man and his dog wants to come and have their hair & beauty services done!

… and fair enough to them! But I remember going to my mum’s house for Christmas Day, and I would be having a wee nap on the couch. You know, I was so exhausted by the Christmas craziness. And it was completely anti-social.

It shouldn’t be like that, right?

So I learned the hard way to finally take some care of myself. And in fact, by the time I was not on the floor, I really made sure that I was there to support the girls. And make sure that it wasn’t quite as crazy for them.

So anyway, I wanted to share with you some things to do to make sure that your silly season is not super silly…

The Secret to Pricing Your Services Right

|

Your clients want to know, like and trust you.

And what that all comes down to is your area of expertise and what you can do for them… that’s what clients care about, after all!

And a huge part of that is your pricing. I think too often Salons are afraid to put their prices up, or feel nervous when it comes to establishing a pricing structure, because they’re scared of what their clients will say, or what people will think.

 But when it comes down to it, if your expertise is clearly established and you’re known as the best at what you do… then it should be worth what you’re charging! And the right clients will recognise that.

In this episode, I am once again the guest not the host for once! I’m interviewed by the lovely Kristina from the Colour Kristina Talks Podcast, where I am chatting all about how to price your salon services. 

When it comes to pricing, it’s all about believing in your own value and knowing how to charge for the skills of you & your team with a clear pricing strategy, that’ll lead to success.