Powerful Messenger Marketing
In today’s age of instantaneous communication, your salon simply can’t afford to wait ’til it’s convenient to reply to potential clients. The reality is, “after hours” no longer exists, but that doesn’t mean your work/life balance can’t exist alongside it. Using the power of messenger marketing for your salon, you can simultaneously provide an elevated…
Surviving Facebook’s Algorithm Changes with Social Dinner Parties
Have the recent Facebook changes sent you into a spiral of panic over your salon’s marketing efforts? Well, time to stop the spiral because in today’s Salon Owners Collective podcast, I’m discussing why this shift in social media can actually be a good thing, and how treating your social profiles like a dinner party can help…
Attract New Clients & Keep Them
Kati Whitledge talks about attracting new clients, but not just any client, how do you attract and keep the right types of clients for your salon and your team? Founder of Meet Your Stylist, a Marketing Company for Hair Salons, Kati also hosts a podcast called Beyond the Technique. Kati also has a Salon! Be…
Upsell over 200% Retail to your Clients
When an aesthetician can upgrade or upsell over 200% salon retail to their clients, you know you have a gift. Licensed aesthetician and Founder of AddoAesthetics, Daniela talks with me about the art of educating your clients over selling to them. Simply thinking about your approach a little differently can make a huge impact to…
Use Instagram to get Clients
