For salon owners with a team

Scale your salon
to $1 million

Real profit. Time back. A team that grows without you holding it together. No more winging it.

A salon owner smiling at her phone in her calm, busy salon

"The salon is running the best it ever has, while I'm putting in very minimal work."

Hannah Lane · Berry Lane Hair
2,458+
salon owners coached
10+ years
coaching salon owners
3x
Global Salon Business Award winner
NZHA
Awards sponsor and Business Awards judge
Larissa and Joel in the SalonCEO Podcast studio

The SalonCEO Podcast · New every week

The salon owner's
weekly reset

How to step up as a salon CEO, lead a team that delivers, and build a salon that's profitable and successful.
New every week with Larissa and Joel.

Latest episodes

4 Steps to a Marketing Strategy That Works – Part 3/3

By Larissa Macleman | 21 July 2023

Do you feel rejected by social media? You put yourself out there (and it’s not easy) and you sit by your phone eagerly anticipating the likes and comments only to feel like you’ve been stood up in a bar.

Maybe you’ve been doing all the things, and you’ve seen some success but you’ve hit a plateau and you don’t know how to get that momentum back.

You try to work out whats going on so you make the weary journey into meta business suite to look at the numbers, but its all gibberish – what does any of it mean?

Continue Reading

4 Steps to a Marketing Strategy That Works – Part 2/3

By Larissa Macleman | 14 July 2023

If you’re feeling hoodwinked by social media – then this is for you. As a Salon Owner, you know the power of social media marketing but you just can’t seem to get it to work for you.

You’re posting content but it seems like a lot of work, for little reward. Why is no one engaging with it?!

Continue Reading

4 Steps to a Marketing Strategy That Works – Part 1/3

By Larissa Macleman | 07 July 2023

Do you dread social media marketing? You don’t know what to post that will actually get traction – you feel like you’re posting all the time but no one is engaging with it – are they even seeing it? You feel like there’s no time, no hope and frankly, no point. So you just wing it…

Continue Reading

Sound familiar?

The business is running on your shoulders

01The revenue is there. The profit isn't.Busy books, and still that knot in your stomach before payday.
02Your team heard you. They didn't do it.Same conversation, same problem, next week.
0360-hour weeks, give or take.You built this for freedom. You can't switch off for a weekend.

It's not a people problem
It's a plan problem

A salon owner planning her week with a coffee and laptop

Here's the plan · Free 28-minute masterclass

The $1 Million Salon Growth Plan™

Your team, your profit, or you? Find out which one is holding your salon back, and the exact roadmap to fix it.

  • Your growth stage
  • What's holding you back
  • What to fix first
Watch the free masterclass

Results

Owners who stopped winging it

$1M
turnover, 37% growth since June
"Today I will hit $1 Million turnover. I've done a lot of coaching over the years and this is by far the best."
Kristel White
Lemani Hair
12 hours
a week in the business, off the floor
"It changed my business 100%. I no longer work behind the chair and only go into my salon company 12 hours a week."
Erika Rose Brown
Posh Salon and Boutique
4 weeks
of record sales and lowest wage bills
"Highest sales, client retention, average spend, rebooking and new client visits, and the lowest wage bills I've EVER had."
Leigh Nugent
Elle J Hair

Powered by Jemima, your AI operations manager

Out of your head
Into a system your team can run

MySalonCEO is your salon's operating system. Jemima, your AI operations manager, runs it with you.

My BusinessYour numbers, your plan and what has to happen this week.
The Profitable SalonKnow the profit you actually made, and what grows it next.
$100k Career PathwaysYour team chases their own growth and their next pay rise.
Salon PlaybooksHow your salon runs, so it doesn't live in your head.
Explore MySalonCEO 100+ salon owners inside
Larissa and the Salon Owners Collective team walking through a salon

The team behind your growth

10+ years coaching owners to their next level

For more than a decade, our coaches have been inside salons like yours. 2,458+ owners later, we know what holds a salon back at every stage, and exactly what moves it forward.

Led by founders Larissa and Joel, with a team of specialist coaches across profit, team, leadership and growth. One roadmap, built from what actually works on the salon floor.

3 Global Salon Business AwardsLondon, LA and Spain
Fastest Growing Business of the YearSalon Owners Collective
NZHA AwardsProud sponsor and Business Awards judge
Finalist, Best Business CoachAHIA 2026

Salon Mastery · Strategy call

No more winging it
Scale your salon
to $1 million

Real profit, time back, and a team that grows without you holding it together. It starts with one conversation about where your salon is now, and what it takes to get to $1 million.

  • You own a salon with a team, and you're ready for the next level
  • The revenue is growing, but the profit and your time aren't
  • You want a proven roadmap, not another round of winging it
Book a Strategy Call

2,458+ salon owners coached · 10+ years · 3x Global Salon Business Award winner

What happens on your call

A focused conversation about your salon, your numbers and your next move.

01
We find your growth stageWhere your salon really sits right now, and what that stage needs from you.
02
We pinpoint what's holding you backTeam, profit or you. The one thing standing between you and $1 million.
03
You see the road to $1 millionWhat it takes from here, and whether Salon Mastery is the right way to get there.