Salon Mastery
Build Your $1Million Salon
A Simple Roadmap to Success Without Overworking

The Salon Mastery Program empowers Salon Owners
to achieve $1Million results.

With a proven 9-part Strategy Roadmap, you’ll grow your team,
skyrocket profits, and unlock the freedom you deserve.

No more winging it!
It’s time to thrive with a clear, results-driven $1Million Roadmap.

Book a (free) Strategy Call now!

🚀 The Secret to Salon Success in 2025

The Ultimate Salon Health Check: Will Your Business Thrive in 2025

 The salon industry is evolving FAST—are you keeping up or falling behind?

Take 2 minutes to assess your salon’s health and get a personalized action plan to strengthen your business, boost profits, and stay ahead of the curve.

 

Uncover your strengths & blind spots

       ✅ Get tailored insights to maximize growth
   ✅ Receive an actionable plan—100% free

 

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Salon Owners Collective Podcast

3 Reasons Your Recruitment Ads Don’t Work

By Larissa Macleman | 08 April 2022

Isn’t it frustrating when you’re looking to hire someone new, but your recruitment ad gets 0 applications?

Every time you put an ad out, you think to yourself that ‘this time will be different and you will finally get your dream team member applying to work for you… but in reality, the results are disappointing and totally uninspiring. 

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Does Salon Marketing Actually Work?

By Larissa Macleman | 31 March 2022

What if I told you that in order to scale your Salon business Growth, you need to nail these three things: 

An effective marketing strategy, understanding your clients, and growing a team.

I see so many Salon Owners start to grow exponentially, but then all of a sudden hit a plateau. They can’t seem to move the needle in their business or have the momentum to keep this growth sustainable, especially with team challenges, family time and life outside of the Salon walls…

It can feel totally overwhelming, like you are in a business rut!  

However, I believe that with an effective and consistent marketing strategy, and an  understanding of what makes your clients tick, you can truly master the art of attracting and retaining clients in your Salon. 

I know this is never as easy as it sounds. But if you can nail your client-attraction strategy, understand what makes your clients return (or not), and how to keep new clients coming in your doors without you stepping foot into your Salon doors…your Salon growth will be unstoppable.

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The Female Entrepreneur’s Guide to Salon Marketing

By Larissa Macleman | 24 March 2022

You know you need to do it, but the actual doing part isn’t as easy as it looks, right? After all, you are busy enough putting out fires within your team, dealing with clients, your own family, and global pandemics, where do you have the time to create a marketing strategy?

This is something I hear all the time from Salon Owners, and did you know…

Throwing offers and promotions across your Social Media channels without considering whether it’ll resonate with your ideal client and what outcome you want to achieve will only create a marketing message that seems inconsistent and confused…it is not going to give you the results you want…so hold fire on “posting” that 20% “off” offer for now! 

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Salon Owners Collective Blog

Ditch Burnout & Build a Business That Runs Itself

February 20, 2025

“Preparing for the future isn’t just an option… it’s essential!”   Have you ever felt like selling your salon just to escape the stress? If so, you’re not alone. Running a salon can feel like an endless cycle of firefighting, decision fatigue, and exhaustion. I remember when I was deep in the trenches, constantly putting…

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Salon Success

Fast Track Your Salon Success

January 20, 2025

“Preparing for the future isn’t just an option… it’s essential!”   2025 offers an opportunity… a critical juncture where fast-tracking your success becomes not just advisable, but non-negotiable. The industry has had a bumpy fer years but this year demands decisive action… you NEED to make a Queen move in 2025. No more ‘same shit,…

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$1 Million Salons Aren’t Always Profitable!

November 27, 2024

“We’re bringing in $1 Million in revenue but not making any profit!!”   If you’re bringing in $1M or more in revenue yearly but still aren’t profitable, that’s a massive problem! To your team, you look like you’re smashing it… they’re bringing in clients, rebooking, selling products… But then when it comes to looking at…

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