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Salon Owners Collective Podcast
The Female Entrepreneur’s Guide to Salon Marketing
You know you need to do it, but the actual doing part isn’t as easy as it looks, right? After all, you are busy enough putting out fires within your team, dealing with clients, your own family, and global pandemics, where do you have the time to create a marketing strategy?
This is something I hear all the time from Salon Owners, and did you know…
Throwing offers and promotions across your Social Media channels without considering whether it’ll resonate with your ideal client and what outcome you want to achieve will only create a marketing message that seems inconsistent and confused…it is not going to give you the results you want…so hold fire on “posting” that 20% “off” offer for now!
Continue ReadingHow a Risktaker Re-Defined Salon Success
Have you ever had someone tell you that you’ll never achieve something? That being a hairstylist will only take you so far? That there is no way that owning a salon will give you a life of freedom or profit?
I did, over and over again when I owned my Salon, and boy was I determined to prove them wrong!
In our industry, everyone’s journey to success looks different. Whether you begin your hairdressing apprenticeship at age 16 or age 30, whether you work in a small town or are a globally recognised stylist… Everyone has their own goals and ambitions and your journey is no less successful than the Salon Owner you see on Instagram, winning awards and flying across the world.
Continue ReadingLegal Action: Two Words Every Salon Owner Dreads
Have you ever had a client threaten legal action against you and your Salon?
As a Salon Owner, I’m sure you have had had a moment (if not, a few) where you have had to deal with a situation that has gone wrong, like a really bad colouring mistake, and in return had to deal with an unhappy (and frustrated!) client.
Let’s talk about it…
Continue ReadingSalon Owners Collective Blog
How to Enjoy a Stress-Free Holiday as a Salon Owner
“I need a fricken holiday… but I can’t leave my team!” Holidays are supposed to be a time to relax and rejuvenate… yet for Salon Owners, they bring a whole lot of anxiety and stress. And that’s before you even think about booking anything! There’s an overwhelming fear that if you go on holiday,…
Read the full articleThe Secret to a Million Dollar Mindset
“What the heck am I doing” I started my Salon at 20, 6 months after my apprenticeship… and I didn’t know what the heck I was doing. I was just winging it. I was exhausted and wanted to keep pushing through, even though I wasn’t making any money! I decided one day that…
Read the full articleThe Right Time to Recruit… is NOW!
“I am suddenly feeling quite panicked” I recently had a Salon Mastery owner reach out to me, worried that she wasn’t leaving her team with enough support whilst she goes on a 3 week Europe holiday. But, what do you do? Do you take the risk and recruit a Front of House…
Read the full article