Salon Mastery
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Salon Owners Collective Podcast
4 Steps to a Marketing Strategy That Works – Part 1/3
Do you dread social media marketing? You don’t know what to post that will actually get traction – you feel like you’re posting all the time but no one is engaging with it – are they even seeing it? You feel like there’s no time, no hope and frankly, no point. So you just wing it…
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Salon Owners: This the Only Way to Make Profit in Your Business
The word PROFIT has a bit of a bad rep these days – often associated with want and greed but you need profit to run a successful business – it’s not negotiable.
Salon owners who aren’t prioritising profit are inevitably condemning themselves to live week to week – paying themselves with the leftovers… If there are any.
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Perfectionism Is Ego in Disguise – 3 Mistakes All Creatives Make in Business
Is this you?
You started your business because you’re passionate about your craft… you want to do things well, do them your way and really channel your creativity into something that is truly your own.
Only now, you’re bogged down in ‘business stuff’ – payroll, hiring, marketing – what happened to the fun stuff?
So many Salon Owners I know have experienced this – and god knows I did when I opened my Salon.
The problem is, as entrepreneurs we’re used to a certain creative process – but when it comes to business – it just can’t thrive on love, passion, and creativity alone.
On this episode of The Salon Owners Collective Podcast, I’m joined by business coach, Laura Higgens. Based in Sydney, Laura helps creatives who are facing this very problem and today she shares the 3 main roadblocks every creative faces when they endeavour to turn their passion and craft into a profitable business.
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Sophie Built Two $1M Salons. Here’s How.
Sophie Built Two $1M Salons – How to Let Go Without Losing Control. If you’ve ever tried to let go in your business, you’ll know it’s one of the hardest things to do. You start with the dream: building a team so you can finally step back, work less behind the chair, and have a…
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Why More Staff ≠ More Profit… And What Works Instead
Why More Staff Won’t Fix Your Salon’s Profit Problem Salon Owners- have you ever thought, “If I just had more staff, everything would finally fall into place”? I used to believe that too. Back when I had my own salon, I was convinced a bigger team was the golden ticket to more profit, more…
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When Your Salon’s Top Performer Becomes the Problem
When Your Top Performer Becomes the Problem You know the one… she smashes her targets, has the highest rebooking rate, brings in the biggest commissions, and now suddenly, she’s rolling her eyes in team meetings, ignoring the group chat, and kind of just… doing her own thing. And while the rest of your team are…
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