The problem is that our clients and our potential clients are becoming tired of jaded of traditional marketing tactics. It’s noisy and crowded out there online so instead, your potential clients want to build meaningful connections with people, businesses and brands before they choose WHO they will do business with… In this episode, I discuss a…

Your Salon marketing plan is vital for your new client attraction strategy. The problem is that Facebook is ever changing at a rapid pace, so I invited Hayley Mears to the Podcast to chat about what’s working with Facebook right now for Salons. We cover some important factors that you need to know about to…

Learn these three Best Performance Instagram Hacks from Hayley Mears, Ex-Hairdresser turned Social Media Marketer. In this episode she shares with us how to get the best performance out of Instagram, creating a theme for your Brand and using it on Instagram together with the importance of white space. We discussed the phenomenon of the “backs…

Your salon website should be your biggest and most important online sales tool. Yes, a sales tool. It should be bringing you new clients (and helping your existing ones stay connected with you). But remember, your website is not an online sales tool for your business… Your website is an online buying tool for your…

Your clients look for you online, it’s a given, and video is an amazing way to attract salon clients and build that all important know-like-trust factor which is so vital if your business is to succeed. So, what is the know-like-trust factor, and how does video help to build this? Viewers get to KNOW you…