Your clients look for you online, it’s a given, and video is an amazing way to attract salon clients and build that all important know-like-trust factor which is so vital if your business is to succeed.
So, what is the know-like-trust factor, and how does video help to build this?
- Viewers get to KNOW you and your salon. They can see you’re an expert at what you do in your area of expertise.
- Through video they will start to LIKE the people in your business – it’s a great way to show the personalities of the people in your team too.
- This ultimately builds TRUST in your salon and the knowledge that when they walk through the door they will get the best service out there.
In this episode I chat to Tracy Timberlake who started out as a beauty and lifestyle vlogger on YouTube. Her videos led her to work with with many big companies as an online influencer.
She shares her easy tips to help you build video successfully into your salon marketing strategy.
Tracy recommends the book The Game of Life and How to Play It by Florence Scovel Shinn as it dives into what it takes to live a life you love!