Your salon website should be your biggest and most important online sales tool.
Yes, a sales tool. It should be bringing you new clients (and helping your existing ones stay connected with you). But remember, your website is not an online sales tool for your business… Your website is an online buying tool for your Client!
There is an important differentiation there. It's important because it helps determine whether, and for how long, people will remain on your website - and whether or not they will book an appointment with YOU.
Listen to my Podcast then go to the check list i've created for you so you can go and do your own quick easy review. I’ve kept it super simple and not techy stuff at all!
Print out the checklist on the last page of this guide and make some notes while you review your website. Goto www.salonownerscollective.com and click on FREE RESOURCES or this podcast episode.
I hope this has been a helpful exercise. It’s worth doing from time to time as things always change in the online world just as fast as they do in your salon. I’d love to hear from you!
What did you find most interesting or useful? What changes are you planning to make on your website? Hola if you have any questions or need some guidance. Meanwhile grab the Client Attracting Website Checklist and do your own audit.