Learn these three Best Performance Instagram Hacks from Hayley Mears, Ex-Hairdresser turned Social Media Marketer. In this episode she shares with us how to get the best performance out of Instagram, creating a theme for your Brand and using it on Instagram together with the importance of white space. We discussed the phenomenon of the “backs…

Your salon website should be your biggest and most important online sales tool. Yes, a sales tool. It should be bringing you new clients (and helping your existing ones stay connected with you). But remember, your website is not an online sales tool for your business… Your website is an online buying tool for your…

Your clients look for you online, it’s a given, and video is an amazing way to attract salon clients and build that all important know-like-trust factor which is so vital if your business is to succeed. So, what is the know-like-trust factor, and how does video help to build this? Viewers get to KNOW you…

We live in a digital age, so having a strong online presence for your salon should be a strong part of your marketing story toward growth and success. This week on the podcast we chatted with Stacey from The Social Clique about building an enviable online brand which will translate into clients bookings.    Stacey…

Your website is the window into the soul of your business. Your website is your digital home and should be used for driving new clients to your salon by converting them into paying clients as well as retaining the loyalty of those that already love you. So getting your digital homeland right becomes vital. In…