Skip to content

Building an Authentic Salon Brand

Creating a brand that gets noticed and attracts new clients takes more than a pretty Logo, nice fonts and cool colours. Even a great digital presence on it’s own is just not enough.

Claire Spalding from My Brand Story talks about the secrets of Big Brands you know and love and how you can take steps to get clarity on your brand’s purpose and mission.
Making this the centre of all the decisions you make in developing your business and your team is the REAL key to success.

This interview is more than a chat about Logos’ and more about your business purpose – all part of building an authentic brand.

Recommended Links

About the author, Larissa

Business Coach & Marketing Strategist: After 20 years of salon business I worked in online marketing & technology development, Business Development Manager at Timely Salon Software and co-founded HAIRshare app for Stylist.

I love helping stylists & salons with marketing strategies, the latest technology and working smarter, not harder in salon business.

Salon Owners Collective is an online community with the mission of inspiring and empowering Salon Owners from around the globe to grow beyond owner operator. Turn your ideas into a reality, build successful businesses and live with clarity and purpose.