As a Salon Owner, do you fear putting your prices up and creating boundaries with clients?

I get it. You’ve been doing things a certain way for so long that making any changes feels scary. You just don’t know how clients will respond!

In reality, changes are often necessary and unavoidable, but with the right approach, your ideal clients that trust you will adapt and grow with you.

In this episode, I chat with colour specialist and educator Kristina Russell, who you may know from the ‘colourkristinatalks’ podcast – one of my faves.

Kristina recently increased the price of her services by 8%! In this episode, she’ll share how and the results she saw.

I know her insight will provide YOU with great practical tips on how to communicate with clients. 

Have you ever wondered what people think when they walk past your Salon? Do they love the look of it or do they ignore it and move on?

As human beings we judge, even when we try not to, it’s just part of our nature.

We often read and hear so many recommendations and opinions from others, but let’s be honest, the strongest opinion we make is based on what we first see. That’s why it’s so important as a Salon to be visually appealing – both online and on the street.

How can we expect clients to walk through our doors if there’s nothing they see that draws them in?

In this episode, I’m chatting with the founder of Crowdspring, Ross Kimbarovsky. Knowing all things marketing, he provides us with strategies on how to brand a Salon in ways that attract more clients, more often.

It’s no secret: times have changed.

If you think about it… when was the last time you picked up a phone book to make an appointment purely based on a name and number? Not very often, if at all, right? Gone are the days of going somewhere we know nothing about.

We now live in a digital world overpopulated with online information. Everything we need to know can be found with a few clicks online.

You might be wondering… why is this so relevant to the Salon Industry?

Your clients expect results. They want to be sure they are choosing the best place to get these results. So what will they do? Research and compare.

As a Salon, you need to stand out in this over-crowded digital world . You can’t expect clients to just magically appear…. whether or not they make a booking, starts with you.

So how do you stand out on social media and attract those new clients? In this episode I’m chatting with Andy Seely, who is going to share the 3 most effective tips to improve your salon’s online visibility.

With years of experience in media and sales, Andy is full of expertise when it comes to using digital platforms to help grow a salon business…