Why Assumption is The Killer of Great Consultations
You are a stylist. You’re an expert at your craft. When a client sits in front of you in the Salon chair, all it takes is a quick analysis of their hair and scan of their appearance, in order for you to figure out what will look best on them.
It must be a good thing, right?! To be quick and efficient?!
…well in actual fact… it does more harm than good!
Did you know that 95% of stylists believe they do full and thorough consultation of every client, yet only 7% of salon guests feel they’ve had a full hair consultation at least once in their lives?
Clearly, the way we’re doing things now isn’t working. So it’s time to shake it up…
That’s why I’ve invited Richard Kavanagh to join me in this episode. Richard is a well-known freelance session stylist, and most recently, the founder of Piiq Digital.
Today, Richard is going to share his game-changing advice on how to give every client a 10 out of 10 journey, how to transform your Salon’s retail percentage, and why assumption is the killer of great consultations.
This is sure to change the way you think about your Salon’s Consultations once and for all…
7 Crucial Activities to Move the Needle in Lockdown
Are you currently in lockdown?
So many salon owners that I know have had to either cut back hours or even worse- close their salons. What I’ve realised, during this difficult time, is that we need to try our very hardest to make the best out of the ‘worst’.
We have been forced to take a step back from working ‘in’ our businesses, which I see as a crucial opportunity to work ‘on’ your business instead.
Fill your days, where you can, with productive activities that will continue to move the needle in your business, even if you can’t actually have the doors open for trading.
Because as a salon owner, it’s your job to keep things moving forward in your business and try as hard as you can to keep things running smoothly (while chaos ensues around the world!)
In this episode, I’m going to share with you the top 7 things you should be working on right now, behind the scenes, to really focus on doing the things you CAN do during this time… rather than those you cannot.
Salon Ownership: Dreams vs Reality
The reality of running a salon: is it what you originally envisioned?
It was always a dream of yours to own a Salon, but now that you have achieved this, the reality is that things aren’t always perfect! Relate?
I know how it can feel. You’re so close to living that ideal life you always dreamt of,
but everyday dramas just keep cropping up and getting in the way! All of a sudden, the dream feels further and further away.
In this episode, I’m chatting with someone who knows this feeling all too well. Having faced a house fire, brand new babies to juggle, team walkouts, and hiring troubles, Mia De Vries has experienced the reality of owning a Salon, and just how far from the ‘dream’ it can sometimes feel…
After owning her salon for 16 years, Mia then founded an online education business called The Secret Fox.
Listen in now as Mia shares how she led her Salon to success, got her dream life back on track… and most importantly, how you can do the same.
My Secret to Getting Your Team to Rebook
I’m sure many Salon Owners have wondered if there is an easy way to ensure clients ALWAYS come back to their Salon.
Well, secrets out… THERE IS! Now I know from experience that it can be super frustrating when the importance of rebookings is stressed to your team, yet they fail to do so. It feels like client relationships are formed, efforts are made, and all for what? As a salon owner, we are hoping it’s so the client returns!
So, I want to help remove this frustration by exposing my most effective client retention strategies that any salon can implement both before and after a service, to ensure the client always returns.
I believe these strategies will not only help future-proof your salon but will also create stronger relationships with your clients.
Suite Rental Salons vs. Team-Based Salons
It’s no secret that suite rental salons are becoming more and more popular. As a Salon Owner, you probably already know this.
Now, I know it may appeal to many, but is it more beneficial than having your own team?
This is something I get asked a lot by Salon Owners… it’s confusing to know which option is right for your Salon!
So, I wanted to chat with someone who could shed light on this question and give their honest answer to it, to help Salon Owners know if ditching team-based Salons is the right choice.
Jason Everett currently runs the ‘High-Performance Salon Academy’ in America, where he works with many Salon and Beauty companies across the world.
In this episode, Jason will share with you his amazing insight on what works, and what doesn’t in both salon suites and team-based salons, so you can feel confident in which option is best.