Posts by Larissa Macleman
Creating an Exceptional Employee Experience
Employee experience is one of today’s hot business buzzwords, but the truth is, this isn’t a flash-in-the-pan fad. In this episode, I’m joined by Samantha Gadd, founder of Humankind and Kin, who is on a mission to help people love their work. One of the ways she does this is by guiding small business owners…
How to Harness and Leverage the Power of Messenger Marketing
The salon owners I work with talk to me about it often, I see it pop up more and more in Facebook groups that I’m a part of, and I’m experiencing the surge in my inbox. I’m talking about messenger marketing. Salon owners are spending more time on their phones, and it’s starting to creep…
Read Full PostPowerful Messenger Marketing
In today’s age of instantaneous communication, your salon simply can’t afford to wait ’til it’s convenient to reply to potential clients. The reality is, “after hours” no longer exists, but that doesn’t mean your work/life balance can’t exist alongside it. Using the power of messenger marketing for your salon, you can simultaneously provide an elevated…
3 Ways to Make Friends With Facebook’s New Changes
“Ugh! Facebook changed its algorithm…AGAIN!” Sound familiar?Your salon’s Facebook marketing efforts can feel like an uphill battle, but that’s where most business owners are getting it wrong. Instead of trying to fight the Facebook algorithm, you need to get friendly with it. In fact, treating Facebook like the virtual venue for your salon’s dinner party…
Read Full PostSurviving Facebook’s Algorithm Changes with Social Dinner Parties
Have the recent Facebook changes sent you into a spiral of panic over your salon’s marketing efforts? Well, time to stop the spiral because in today’s Salon Owners Collective podcast, I’m discussing why this shift in social media can actually be a good thing, and how treating your social profiles like a dinner party can help…