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Building the Foundation of Your Salon Brand Strategy

When we think of consistently drawing in new clients for our salon, we often turn to see if what we’re doing in our marketing efforts is effective.

However, marketing stems from strong messaging, and messaging is rooted in a clear brand strategy. So, if your salon brand strategy isn’t clear, it’s not going to speak to the ideal clients you want in your salon.

In today’s episode of the Salon Owners Collective podcast, I’m chatting with Danielle Pastula, strategist and digital marketer at Root to Petal Creative, as we break down the three layers of your salon brand strategy what you need to be crystal clear on to craft marketing messages and campaigns that provide you with a healthy return on your investment.

In this episode you’ll learn:

  • What a brand is and what it isn’t, plus how it plays into and connects with your overall marketing plan for your salon
  • Why understanding both you and your clients is critical for creating an environment and an experience that captures attention and creates loyalty
  • How to navigate setting yourself apart from the competition, both in the industry and locally, so that your clients always have the easiest decision choosing to book with you



About the author, Larissa

Business Coach & Marketing Strategist: After 20 years of salon business I worked in online marketing & technology development, Business Development Manager at Timely Salon Software and co-founded HAIRshare app for Stylist.

I love helping stylists & salons with marketing strategies, the latest technology and working smarter, not harder in salon business.

Salon Owners Collective is an online community with the mission of inspiring and empowering Salon Owners from around the globe to grow beyond owner operator. Turn your ideas into a reality, build successful businesses and live with clarity and purpose.