How to Become a Go-To Expert

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Is it best to specialise in one area of beauty or beauty therapy as a whole? This is a question I get asked a lot. Whether it’s about hair or beauty, so many Owners that I know often feel torn between what I call ‘niching down’, or instead trying to appeal to more people. And…

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Why The Strength of Your Team Comes Down to You

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Do you sometimes feel like your team is disjointed, like you have this idea of what your perfect team looks like, and the reality is far from it… There isn’t a day that goes by that I don’t have a conversation about TEAM with a Salon Owner. Most of these conversations involve team problems, dramas…

My Opinion: To Specialise or NOT to Specialise?

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“Is it best to specialise in one area of hair or beauty… or try to appeal to a wider audience?”  This is a question I get asked a lot. Whether it’s about hair or beauty, so many Owners that I know often feel torn between what I call ‘niching down’, or instead trying to appeal…

The Secrets to Cultivating an Amazing Team Culture

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If McDonald’s has Burgers, then we, in the Hair & Beauty Industry, have teams.  You’re probably thinking something like… “what the heck does that mean?!” Well, what it means is that the Hair & Beauty business model we all work in, revolves around humans. If you think about it, what we sell is time, human…

Employ a Rockstar Team with Attention Grabbing Ads

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The key to hiring your ideal team in 2020 is simple: it’s just like dating. Sounds crazy, right? I know what you mean. But in reality, the goal is the same: attracting people who will be perfect for you… and your business In this episode of the Salon Owners Collective Podcast, I’m chatting all about…