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Posts by Larissa Macleman

Storytelling: The Real Heart of Salon Marketing

Storytelling: it’s the real heart of all successful marketing, and it’s a must for Salon owners who want to attract new clients into their salon So… what’s stopping us? We are hairdressers or therapists… we are not trained wordsmiths and often don’t have perfect grammar all of the time! And maybe you’re wondering what we…

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You Are The Most Important Person

It’s undeniable: as the owner of your Salon, you are the most important person in the business. Now, I don’t mean this in a conceited way! We all love our teams and would absolutely be nowhere without them. But, when it comes down to it, you are the Queen or King of your business! In…

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My 5 Steps to Increasing Profit

One huge barrier that gets in the way of Salon Owner success is profit. Not enough Salons are making a profit, not enough Salon Owners know how to make a profit! When I started my Salon at only 20 years old, I was exactly the same. When I came out of training, my goal was…

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Attracting and Retaining a Team in 2020

With Game of Thrones, Instagram and the Avengers all vying for our attention, it can be tough. It’s becoming more and more difficult to find great people to join our team. Those that have a passion, like we did when we started.  Sometimes they just don’t seem to care or are totally distracted—am I right?…

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Sustainability: It’s Actually Simple

Do you ever wish you could do more to be sustainable- but it feels way too difficult? You’re not sure what to do, or how to do it. We live in a throwaway society. Whether it’s the Salon Industry or a Building Site, every day massive amounts of waste gets thrown away and contributes to…

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