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Posts by Larissa Macleman

The Most Essential Step to Being a CEO

Do you ever have those periods of time where you feel completely unmotivated? You know there are things you need to do, but you don’t feel excited by these things, and you don’t really know why you’re even doing them.  This happened to me not too long ago. I was sleeping in late, watching Netflix…

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Structure: Don’t Resist it, Insist on it!

You are a  Salon Owner.  You are a creative entrepreneur. What does that mean? Well, it tends to mean that you value freedom and autonomy and that the very thought of structure & discipline rubs you the wrong way. I know that when I owned my Salon, and even now still in my Coaching business,…

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The Ultimate Guide to Turn Likes into Bookings

I have a question for you: Have you got a budget for marketing…and do you spend it all? I get it. When you’re busy running your Salon, marketing can feel like just another thing on the list. There are so many other things you need to do that seem way more urgent… marketing just keeps…

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How to Regain the Freedom You Thought You’d Lost

When I first opened my Salon, and also my coaching business for that matter, I remember this feeling of thinking “ahhh yes, this is why I opened my own business!” I was experiencing this incredible feeling of freedom, autonomy and creativity all in one, that you just cannot get from working for someone else! I…

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Storytelling: The Real Heart of Salon Marketing

Storytelling: it’s the real heart of all successful marketing, and it’s a must for Salon owners who want to attract new clients into their salon So… what’s stopping us? We are hairdressers or therapists… we are not trained wordsmiths and often don’t have perfect grammar all of the time! And maybe you’re wondering what we…

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