4 Steps to a Marketing Strategy That Works – Part 2/3

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If you’re feeling hoodwinked by social media – then this is for you. As a Salon Owner, you know the power of social media marketing but you just can’t seem to get it to work for you.

You’re posting content but it seems like a lot of work, for little reward. Why is no one engaging with it?!

4 Steps to a Marketing Strategy That Works – Part 1/3

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Do you dread social media marketing? You don’t know what to post that will actually get traction – you feel like you’re posting all the time but no one is engaging with it – are they even seeing it?  You feel like there’s no time, no hope and frankly, no point. So you just wing…

Salon Owners: This the Only Way to Make Profit in Your Business

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The word PROFIT has a bit of a bad rep these days – often associated with want and greed but you need profit to run a successful business – it’s not negotiable.

Salon owners who aren’t prioritising profit are inevitably condemning themselves to live week to week – paying themselves with the leftovers… If there are any.

Perfectionism Is Ego in Disguise – 3 Mistakes All Creatives Make in Business

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Is this you?

You started your business because you’re passionate about your craft… you want to do things well, do them your way and really channel your creativity into something that is truly your own.

Only now, you’re bogged down in ‘business stuff’ – payroll, hiring, marketing – what happened to the fun stuff?

So many Salon Owners I know have experienced this – and god knows I did when I opened my Salon.

The problem is, as entrepreneurs we’re used to a certain creative process – but when it comes to business – it just can’t thrive on love, passion, and creativity alone.

On this episode of The Salon Owners Collective Podcast, I’m joined by business coach, Laura Higgens. Based in Sydney, Laura helps creatives who are facing this very problem and today she shares the 3 main roadblocks every creative faces when they endeavour to turn their passion and craft into a profitable business.

How to Make More Money From the Clients You Already Have

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If you’re looking to make more money in your Salon, there are only 2 ways to do it. Either you attract more clients, or you make more money from the clients you already have.
And if you ask me, the first thing to do is to focus on the clients in front of you. Could they be spending more? I know they could.

It’s like this

Let’s say you owned a restaurant, you wouldn’t hand them the check before asking them if they’d like coffee or dessert, would you?

Now, I’m not saying that more clients don’t equal more money – but wouldn’t it be ideal if you could make more money without campaigning for new clients?

In this episode of The Salon Owners Collective Podcast, I reveal 6 ways to get your clients to spend more, and strategies you can implement that will increase your average client spend by 10, 20 or even 30%.

So that when you do attract new clients, you make more money from them, too.