Salon Mastery
Build Your $1Million Salon
A Simple Roadmap to Success Without Overworking

The Salon Mastery Program empowers Salon Owners
to achieve $1Million results.

With a proven 9-part Strategy Roadmap, you’ll grow your team,
skyrocket profits, and unlock the freedom you deserve.

No more winging it!
It’s time to thrive with a clear, results-driven $1Million Roadmap.

Book a (free) Strategy Call now!

Your Salon Business Assessment to Salon Mastery Success

Uncover your Growth Roadblocks to Reach $1 Million+

This Salon Business Assessment has been designed to show Salon Owners their blind spots and provide instant, actionable steps on how to improve

 

It takes just 2 minutes

It’s completely free

Receive customised results instantly

 

Click the button to begin!

Salon Owners Collective Podcast

Does Salon Marketing Actually Work?

By Larissa Macleman | 31 March 2022

What if I told you that in order to scale your Salon business Growth, you need to nail these three things: 

An effective marketing strategy, understanding your clients, and growing a team.

I see so many Salon Owners start to grow exponentially, but then all of a sudden hit a plateau. They can’t seem to move the needle in their business or have the momentum to keep this growth sustainable, especially with team challenges, family time and life outside of the Salon walls…

It can feel totally overwhelming, like you are in a business rut!  

However, I believe that with an effective and consistent marketing strategy, and an  understanding of what makes your clients tick, you can truly master the art of attracting and retaining clients in your Salon. 

I know this is never as easy as it sounds. But if you can nail your client-attraction strategy, understand what makes your clients return (or not), and how to keep new clients coming in your doors without you stepping foot into your Salon doors…your Salon growth will be unstoppable.

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The Female Entrepreneur’s Guide to Salon Marketing

By Larissa Macleman | 24 March 2022

You know you need to do it, but the actual doing part isn’t as easy as it looks, right? After all, you are busy enough putting out fires within your team, dealing with clients, your own family, and global pandemics, where do you have the time to create a marketing strategy?

This is something I hear all the time from Salon Owners, and did you know…

Throwing offers and promotions across your Social Media channels without considering whether it’ll resonate with your ideal client and what outcome you want to achieve will only create a marketing message that seems inconsistent and confused…it is not going to give you the results you want…so hold fire on “posting” that 20% “off” offer for now! 

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How a Risktaker Re-Defined Salon Success

By Larissa Macleman | 17 March 2022

Have you ever had someone tell you that you’ll never achieve something? That being a hairstylist will only take you so far? That there is no way that owning a salon will give you a life of freedom or profit? 

I did, over and over again when I owned my Salon, and boy was I determined to prove them wrong! 

In our industry, everyone’s journey to success looks different. Whether you begin your hairdressing apprenticeship at age 16 or age 30, whether you work in a small town or are a globally recognised stylist… Everyone has their own goals and ambitions and your journey is no less successful than the Salon Owner you see on Instagram, winning awards and flying across the world. 

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Salon Owners Collective Blog

$1 Million Salons Aren’t Always Profitable!

November 27, 2024

“We’re bringing in $1 Million in revenue but not making any profit!!”   If you’re bringing in $1M or more in revenue yearly but still aren’t profitable, that’s a massive problem! To your team, you look like you’re smashing it… they’re bringing in clients, rebooking, selling products… But then when it comes to looking at…

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Salon Owner Holiday

How to Enjoy a Stress-Free Holiday as a Salon Owner

November 4, 2024

“I need a fricken holiday… but I can’t leave my team!”   Holidays are supposed to be a time to relax and rejuvenate… yet for Salon Owners, they bring a whole lot of anxiety and stress. And that’s before you even think about booking anything! There’s an overwhelming fear that if you go on holiday,…

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Salon CEO

The Secret to a Million Dollar Mindset

October 6, 2024

“What the heck am I doing”   I started my Salon at 20, 6 months after my apprenticeship… and I didn’t know what the heck I was doing. I was just winging it. I was exhausted and wanted to keep pushing through, even though I wasn’t making any money!   I decided one day that…

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