Salon Mastery
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Salon Owners Collective Podcast
How to: Make Your Salon Go Viral in Fifteen Seconds
When it comes to social media marketing, having a post go viral is the ultimate success story – right?
And in 2023 the easiest way to go viral on social media is *drum roll please* TIKTOK.
Now, i know what you’re thinking – isn’t Tiktok just full of preteens, bored mums and unemployed millennials? Isn’t TikTok a bit… embarassing?
Actually, Tiktok has over 1 billion monthly users (75% of whom are fully grown adults!) and is closely catching up with the likes of Facebook and instagram…
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The Power of Workshops to Get Your Team Selling
As a Salon Owner, have you ever had one of your team members tell you that they don’t want to be a salesperson?
It’s a common struggle in the hair and beauty industry, because while sales is a vital part of running a Salon – most stylists and therapists don’t recognise it as a part of their job.
But the reality is that it IS their job to make sales, whether that’s an upgrade, a product recommendation or a rebooking.
But how do we communicate this expectation with our team, and set them up for success when it comes to sales?
In this episode of The Salon Owners Collective we’re talking about the power of workshops to improve sales in your Salon – and revealing the trick to reframe sales culture and get your team comfortable, confident and motivated to smash sales.
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Unpopular Opinion: Salon Owners Should Give Staff Flexible Working Hours
“Those Millennials and Gen Zs – they just don’t want to work”
I’m you’ve either heard this or even thought this yourself as a Salon Owner.
There is a significant shift happening in the hair and beauty industry – we call it, the lifestyle effect. It’s a phenomenon where the next generation of hair stylists and beauty therapists are saying NO to late nights and Saturdays and basically demanding more lifestyle-friendly working environments…
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Why More Staff ≠ More Profit… And What Works Instead
Why More Staff Won’t Fix Your Salon’s Profit Problem Salon Owners- have you ever thought, “If I just had more staff, everything would finally fall into place”? I used to believe that too. Back when I had my own salon, I was convinced a bigger team was the golden ticket to more profit, more…
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When Your Salon’s Top Performer Becomes the Problem
When Your Top Performer Becomes the Problem You know the one… she smashes her targets, has the highest rebooking rate, brings in the biggest commissions, and now suddenly, she’s rolling her eyes in team meetings, ignoring the group chat, and kind of just… doing her own thing. And while the rest of your team are…
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Ditch Burnout & Build a Business That Runs Itself
“Preparing for the future isn’t just an option… it’s essential!” Have you ever felt like selling your salon just to escape the stress? If so, you’re not alone. Running a salon can feel like an endless cycle of firefighting, decision fatigue, and exhaustion. I remember when I was deep in the trenches, constantly putting…
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