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Salon Owners Collective Podcast
Investing In a Marketing Return
Here’s a question for you – exactly how much are you investing in your Salon Marketing? – and how much return on investment are you getting?
I’m talking about the money you invest into marketing your Salon, versus the return you get from NEW CLIENTS booking into the Salon.
I can feel the shoulder struggling and the eyes darting around the room from here. Let me guess, you’ve got no idea because like most Salon Owners I know – you’ve been winning it.
Well what if I told you there’s actually a formula for this – a simple formula that will analyse the effectiveness of your current marketing AND tell you how much to invest (and where to invest it) based on those findings?
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Building a Brand Story – The Importance of Social Media
Do you ever feel overstimulated by content on the internet?
Like, there’s so much content – there’s just no way you can possibly take it all in.
It makes you think right, how is my content supposed to reach my audience in and amongst all this chaos?
With so many messages from different brands and corporations bidding for their attention – how do I make my message stand out?
On this episode of The Salon Owners Collective Podcast we are joined by the incredible Hayley Mears, an expert on building a brand story and the best person to help tell us, once and for all, what should we be posting on social media.
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10 Hiring Tips for Salons
Do you feel like recruiting great staff, god – even any staff – in the hair and beauty industry is just getting harder and harder?
Do you reminisce on the good old days when you could just tape a sign to the window saying “We’re hiring” and wait for your dream team member to walk through the door?
But now, the tides have changed – and it’s not enough just to be hiring – you’ve got to be actively recruiting…
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Why More Staff ≠ More Profit… And What Works Instead
Why More Staff Won’t Fix Your Salon’s Profit Problem Salon Owners- have you ever thought, “If I just had more staff, everything would finally fall into place”? I used to believe that too. Back when I had my own salon, I was convinced a bigger team was the golden ticket to more profit, more…
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When Your Salon’s Top Performer Becomes the Problem
When Your Top Performer Becomes the Problem You know the one… she smashes her targets, has the highest rebooking rate, brings in the biggest commissions, and now suddenly, she’s rolling her eyes in team meetings, ignoring the group chat, and kind of just… doing her own thing. And while the rest of your team are…
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Ditch Burnout & Build a Business That Runs Itself
“Preparing for the future isn’t just an option… it’s essential!” Have you ever felt like selling your salon just to escape the stress? If so, you’re not alone. Running a salon can feel like an endless cycle of firefighting, decision fatigue, and exhaustion. I remember when I was deep in the trenches, constantly putting…
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