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Salon Owners Collective Podcast
How to: Make Your Salon Go Viral in Fifteen Seconds
When it comes to social media marketing, having a post go viral is the ultimate success story – right?
And in 2023 the easiest way to go viral on social media is *drum roll please* TIKTOK.
Now, i know what you’re thinking – isn’t Tiktok just full of preteens, bored mums and unemployed millennials? Isn’t TikTok a bit… embarassing?
Actually, Tiktok has over 1 billion monthly users (75% of whom are fully grown adults!) and is closely catching up with the likes of Facebook and instagram…
Continue ReadingThe Power of Workshops to Get Your Team Selling
As a Salon Owner, have you ever had one of your team members tell you that they don’t want to be a salesperson?
It’s a common struggle in the hair and beauty industry, because while sales is a vital part of running a Salon – most stylists and therapists don’t recognise it as a part of their job.
But the reality is that it IS their job to make sales, whether that’s an upgrade, a product recommendation or a rebooking.
But how do we communicate this expectation with our team, and set them up for success when it comes to sales?
In this episode of The Salon Owners Collective we’re talking about the power of workshops to improve sales in your Salon – and revealing the trick to reframe sales culture and get your team comfortable, confident and motivated to smash sales.
Continue ReadingUnpopular Opinion: Salon Owners Should Give Staff Flexible Working Hours
“Those Millennials and Gen Zs – they just don’t want to work”
I’m you’ve either heard this or even thought this yourself as a Salon Owner.
There is a significant shift happening in the hair and beauty industry – we call it, the lifestyle effect. It’s a phenomenon where the next generation of hair stylists and beauty therapists are saying NO to late nights and Saturdays and basically demanding more lifestyle-friendly working environments…
Continue ReadingSalon Owners Collective Blog
How to Enjoy a Stress-Free Holiday as a Salon Owner
“I need a fricken holiday… but I can’t leave my team!” Holidays are supposed to be a time to relax and rejuvenate… yet for Salon Owners, they bring a whole lot of anxiety and stress. And that’s before you even think about booking anything! There’s an overwhelming fear that if you go on holiday,…
Read the full articleThe Secret to a Million Dollar Mindset
“What the heck am I doing” I started my Salon at 20, 6 months after my apprenticeship… and I didn’t know what the heck I was doing. I was just winging it. I was exhausted and wanted to keep pushing through, even though I wasn’t making any money! I decided one day that…
Read the full articleThe Right Time to Recruit… is NOW!
“I am suddenly feeling quite panicked” I recently had a Salon Mastery owner reach out to me, worried that she wasn’t leaving her team with enough support whilst she goes on a 3 week Europe holiday. But, what do you do? Do you take the risk and recruit a Front of House…
Read the full article