How to Harness the Power of Instagram Marketing in your Salon

By Larissa Macleman | Jul 22, 2018

In today’s age of social media driven sales it’s easy to feel overwhelmed and drop the ball when it comes to consistency and tactics. Weather you know it or not, your social media can do a lot more than just ‘look pretty’. Using the power of Instagram for your salon you can provide a brand…

How to Incorporate Education into Your Salon Expertise

By Larissa Macleman | Jul 15, 2018

Whether you’re thinking of approaching education as an additional facet to your salon or your brand, today’s guest on the podcast, education icon Tracey Hughes, is showing us all the ways to incorporate education into your salon expertise. An icon in the industry, Tracey is an internationally recognized educator and speaker who has worked with…

The Salon Owners Collective Lunch – The Key Element to Salon Success

By Larissa Macleman | Jul 15, 2018

If you are wanting a little taste of what our coaches are all about, this is the perfect pop up podcast for you! If you love insights into topics to do with the salon industry, trending questions and recommendations you’re going to gain a lot from listening to the live conversation with Salon Owners Collective…

Exploring E-Commerce to Scale Your Salon Business

By Larissa Macleman | Jul 8, 2018

Your salon’s website can do more than just online booking! In today’s episode of the Salon Owners Collective Podcast, I’m talking with Sarah Quinney, The E-Commerce Business Coach, about how you can leverage e-commerce principles to increase your sales and work toward scaling your salon. Sarah has tremendous experience building highly successful e-commerce companies of…

Improving the Client Experience and Your Stylist’s Sales Process

By Larissa Macleman | Jul 1, 2018

Do you have some stylists who seem to have a tough time connecting with clients? Thus making it difficult to get rebookings? How about stylists who are afraid of selling? You’ve got incentives, but it doesn’t seem like enough, and you need those sales numbers to keep up your profits. In this Q&A episode of…

Honing Your Successful Salon Management Skills and Stepping Up as a CEO

By Larissa Macleman | Jun 24, 2018

So, you’re ready to own the role of “salon owner.” In fact, you might be in the process of fully stepping up as a CEO, and the thoughts of additional salon locations are looking lucrative. If this describes you, you’re going to love listening to my conversation with today’s guest, Chelle Neff, the owner of…

Breaking Through Mental Barriers in Business and Life

By Larissa Macleman | Jun 17, 2018

Feel like the saying “fake it ’til you make it” is your guiding directional and business and life? Then it’s time for a shift in your self-talk. On this episode of the Salon Owners Collective podcast, we’re joined by Bree Stedman, the Female Head Talk Expert and founder of the program and podcast, as well…

The Art and Science of Successful Client Consultations

By Larissa Macleman | Jun 10, 2018

Did you know that 97% of hairdressers believe that they do a full and thorough consultation with every client, but only 7% of clients feel like they’ve ever had a consult? That is a massive disparity and one that our guest on today’s episode of the Salon Owners Collective podcast, Richard Kavanagh, is going to…

Developing Your Salon Team Leadership Style

By Larissa Macleman | Jun 4, 2018

If you have your sights set on expanding your team or your salon’s locations, you don’t want to miss this episode of the Salon Owners Collective podcast with Stevie English of Stevie English Hair and global brand ambassador for Matrix. In this episode, he shares his insights about cultivating your salon leadership style to craft…

Reframing Your Mindset for Greater Success in Your Salon and Life

By Larissa Macleman | May 28, 2018

Fresh off of a fantastic getaway to Brisbane where I attended a conference of one of my long-time business mentors (you might be familiar with him…Tony Robbins), I knew I had to share with you the most powerful insights I took away from the event as well as those of fellow business owners and peers…

Shifting Your Mindset for Money Manifestation

By Larissa Macleman | May 20, 2018

It doesn’t matter where we come from, how we grew up, or what stage of our own definition of success we’re currently in; there’s something we all have in common…we all have money mindsets to work through. In this episode of the Salon Owners Collective podcast, Jess Giles of Chic Money is busting through the…

Effectively Leading Your Salon’s Team and Connecting with Your Community

By Larissa Macleman | May 13, 2018

Are you in the process of growing your salon and stepping into the role of owner by scaling your team? If so, you’re going to love today’s insights from our guest Marquetta Breslin aka the Million Dollar Stylist. In today’s episode of the Salon Owners Collective podcast, she shares her story of how she began…

How to Transform Anxiety and Relearn to Live in the Joy

By Larissa Macleman | Apr 30, 2018

From juggling clients to managing staff to keeping your family life glued together, being a salon owner can undoubtedly bring its fair share of anxiety, but as today’s guest on the Salon Owners Collective podcast, Anthea Cutler explains, there’s nothing to fear. For anxiety is just a false message from your brain. In our chat,…

The Natural Evolution of Growing Your Salon Team

By Larissa Macleman | Apr 22, 2018

One of the biggest steps in growing toward your vision for Freedom & Profit as a salon owner is building your team. Your team is what allows you to actually step out from behind the chair and truly be a salon owner, but as my guest on today’s episode, Fallene Wells, points out, growing a…

7 Habits of Highly Successful Salon Owners

By Larissa Macleman | Apr 16, 2018

Although there’s no single path to success and not everyone’s definition is the same, there are undoubtedly similar qualities that people who have achieved their ideals of success have in common. When looking at salon owners in particular, I’ve identified 7 habits that I’ve observed not only as a salon owner of 20+ years but…

Taking the Focus off of Followers to Strengthen Your Salon’s Social Media Strategy

By Larissa Macleman | Apr 9, 2018

It’s arguably one of the most discussed topics among salon owners and hairstylists looking to build their businesses and clientele, however, despite its popularity the subject of today’s podcast remains largely a mystery concerning how it works to turn your time and effort into actual profits. That’s right; I’m talking about social media and how…

Building the Foundation of Your Salon Brand Strategy

By Larissa Macleman | Apr 2, 2018

When we think of consistently drawing in new clients for our salon, we often turn to see if what we’re doing in our marketing efforts is effective. However, marketing stems from strong messaging, and messaging is rooted in a clear brand strategy. So, if your salon brand strategy isn’t clear, it’s not going to speak…

Banishing Brain Clutter to Make Better Business Decisions

By Larissa Macleman | Mar 26, 2018

From entrepreneurs to hairdressers, wives to mums, to simply being a working person in today’s society, we are inundated with information and to-dos causing a massive amount of brain clutter that can keep us from feeling the richness in our lives, experiences, and work. Thankfully, today’s guest on the Salon Owner’s Collective podcast has made…

Navigating the Intersection of Business and Marketing Strategy

By Larissa Macleman | Mar 18, 2018

I’ve always been fascinated by business and marketing strategy because while they are different in their purpose and execution, they are also very much intertwined, and today’s guest on the Salon Owners Collective podcast has done a fantastic job of navigating the intersection between them with her expert skill set. In today’s episode, I’m talking…

Finding a Framework and Building a Platform to Develop Your Expertise

By Larissa Macleman | Mar 11, 2018

Ever wonder how it is you become an “expert”? Yes, years of experience is undoubtedly a factor, but so is having a solid framework for your technique and a platform that allows you to share it. With over 30+ years experience both behind the chair and as a salon owner, today’s guest, Geoffrey Herberg, grounded…