The 3 Biggest Mistakes in Salon Social Media Marketing

By Larissa Macleman | Sep 12, 2019

There are 3 common mistakes that I see so many Salon and Spa Owners making, when it comes to marketing on social media.  I get it. You know you need to be marketing and so you do what you think you’re meant to be doing… But you’re not a trained marketer! So it can feel…

What’s Your Purpose?

By Larissa Macleman | Sep 5, 2019

If someone were to ask you “what’s your purpose”, would you know the answer? For some, our purpose in life is so clear: we live and breathe it every day.  But for so many others, it’s a much more difficult question. Finding our purpose can mean so many things. It may feel tricky to really…

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How to Become a #MarketingBoss

By Larissa Macleman | Sep 1, 2019

It’s time. It’s time to stop and ask yourself, once and for all… How effective are your Social Media marketing efforts… really?  How much effort do you put into Social Media marketing… really? Do you have a clear plan, a strategy…  when it comes to Social Media marketing… really? Luckily, in this episode of the…

Learn the Art of Loving Yourself

By Larissa Macleman | Aug 22, 2019

What have you done today to prioritise your own self-care? As hairdressers and therapists, let alone business owners, we can so often become all too focused on caring for our clients and prioritising other people so much- team, family, friends- and somehow leave ourselves out of the picture! What you need to be doing is…

Use Your Skills for the Greater Good

By Larissa Macleman | Aug 16, 2019

Did you know that in Manila, it is illegal for boys’ hair to be touching their collar whilst attending school? Sometimes it may feel like what we do in the Hair & Beauty Industry is for cosmetic reasons only… but in actual fact, these services can be so incredibly vital in so many ways that…

The 3 Stages Every Salon Owner Goes Through

By Larissa Macleman | Aug 9, 2019

When you first opened your own Salon, things were good. You enjoyed the freedom and autonomy of doing things your way, and you finally felt like you were doing what you were meant to be doing. I know I felt this way when I first opened my Salon. I remember thinking to myself “yes- this…

Why You Probably Aren’t Giving Great Client Consultations

By Larissa Macleman | Aug 2, 2019

Do you ever wonder, “how can I set myself apart from all of the other Salons & Spas out there?” You know that your brand rocks and that you’d be the perfect fit for so many people… so how can you tell people that? The answer? People don’t want goods and services, they want something…

An Honest Chat: What it’s Really Like to Grow Your Business

By Larissa Macleman | Jul 28, 2019

When you first opened your own Salon, things were good. You enjoyed the freedom and autonomy of doing things your way, and you finally felt like you were doing what you were meant to be doing. I know I felt this way when I first opened my Salon. I remember thinking to myself “yes- this…

Creating a Brand That People Will Buy Into

By Larissa Macleman | Jul 18, 2019

Do you ever wonder, “how can I set myself apart from all of the other Salons & Spas out there?” You know that your brand rocks and that you’d be the perfect fit for so many people… so how can you tell people that? The answer? People don’t want goods and services, they want something…

Are You The Queen or The Slave?

By Larissa Macleman | Jul 11, 2019

Do you ever feel misunderstood by your team… or maybe like no one takes you seriously? As a Salon Owner, it can sometimes feel tricky balancing your position as the CEO and your position within your team. You end up taking on too much and having too many things on your plate at once. Newsflash:…

Give People Something to Believe in

By Larissa Macleman | Jul 4, 2019

Do you ever wonder, “how can I set myself apart from all of the other Salons & Spas out there?” You know that your brand rocks and that you’d be the perfect fit for so many people… so how can you tell people that? The answer? People don’t want goods and services, they want something…

Don’t Let Fear Take The Wheel

By Larissa Macleman | Jun 30, 2019

Do you ever wish you could transform your life— from no sleep, to well-rested… from crippled by fear and anxiety, to confident and living outside of your comfort zone? In this episode, I’m speaking to Taylor Rae. Taylor’s business, the Strong Babe Collective, is all about empowering women to grow and get past the fear…

How to Create an Irresistible Team Culture

By Larissa Macleman | Jun 24, 2019

It’s a fact: recruiting the right team and then keeping them around is perhaps the biggest struggle faced by Salons. Almost every day, I get questions from Salon Owners asking how they can attract more employees, and how to make them stick around. In this episode I’m chatting with Janine Simons, an Industry Leader in…

Profit is a Choice

By Larissa Macleman | Jun 14, 2019

When I first opened my Salon at 20 years old, I had no idea what true profit even was, let alone how to make it. Each year I grew more and more frustrated as my annual profit was reading the same number. I craved growth, but didn’t know what I should be doing differently. That’s…

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The #1 Key to Online Marketing- Your Purpose!

By Larissa Macleman | Jun 6, 2019

Do you ever stop and ask yourself, “WHY am I doing this?” As a Business Owner, it can be easy to get into the habit of marketing how and what you think you should be marketing, without stopping to think why you’re actually doing it. Today I’ll be joined by Kim Barrett. Kim’s business “Your…

Why You Should be Hosting Salon Events

By Larissa Macleman | May 31, 2019

  As a Salon Owner, managing your staff can be ever so frustrating, not to mention attracting new staff and keeping them around. It feels like they just don’t have the same passion that you did when you were just starting off! It’s so easy to sit around and blame them for not wanting to…

Finding Your Perfect Team: It’s Just Like Dating

By Larissa Macleman | May 24, 2019

The key to hiring your ideal team in 2019 is simple: it’s just like dating. Sounds crazy, right? I know what you mean. But in reality, the goal is the same: attracting people who will be perfect for you… and your business In this episode of the Salon Owners Collective Podcast, I’m chatting all about…

How to Be Different and Believe in Yourself

By Larissa Macleman | May 19, 2019

Being different can feel scary. People might doubt you, and you might even doubt yourself. But, it turns out, being different is one of the main keys to success in the Salon Industry. In this episode, I’m chatting with Lauren Robertson, the founder and owner of Melbourne’s Vision Blonde Salon. Lauren shares her story about…

Start Competing for Your Team’s Attention

By Larissa Macleman | May 9, 2019

  As a Salon Owner, managing your staff can be ever so frustrating, not to mention attracting new staff and keeping them around. It feels like they just don’t have the same passion that you did when you were just starting off! It’s so easy to sit around and blame them for not wanting to…

“There’s No Point F*ck*ng Around,” and Other Advice

By Larissa Macleman | May 5, 2019

Would you like to be called “Hairdresser of the Year” someday? For Megan Panozzo, the chance to win this coveted award was too much for her to pass up on. Once Megan had set her mind on winning the award, she wasn’t letting anything get in her way, Now, a couple of weeks after being…